---
title: "Bluey Birthday Decorations — £104K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/bluey-birthday-decorations"
last_updated: "2026-07-31T22:30:28.753Z"
locale: en
meta:
description: "Niche score 54/100 · £104K/yr market · 265K searches/yr · £10.79 avg price. Soft demand (-18.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £104K/yr market · 265K searches/yr · £10.79 avg price. Soft demand (-18.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bluey Birthday Decorations — £104K/yr Amazon UK Niche (2026) - Flapen"
---
# **bluey birthday decorations**
**Worth a look**
Shows low returns (0.6%), but soft demand (-18.4% this quarter) keeps it on the watch list.
Market size 26Growth 16Conversion 45Competition 81Returns 97Price range 44Avg price 40Brand share 75Review moat 93Quality gap 50
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****141.77**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£4.66–£22.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£10.79**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£104K**
£104K/yr · 265K searches
**Growth**
**Bad****-18.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, bluey birthday decorations is a £104K/yr Amazon United Kingdom market (265K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Sep. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey birthday decorations market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£65K–£86K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#752**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **22 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**21 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**60%**
Top 20: 99%
**Top-5 click share**
**34%**
Top 20: 80%
**Open market**
**34%**
- Qublex17% - yumcute16% - Luclay10% - Grabo10% - Toyland8% - Sovanna6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.
10K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/bluey-birthday-decorations/trend)
## **Top bluey birthday decorations search terms**
- **bluey birthday decorations**144K/yr-16.7%2.5% conv. - **bluey party decorations**35K/yr-20.3%2.2% conv. - **bluey party**20K/yr-19.7%1.6% conv. - **bluey birthday**18K/yr-15.8%1.0% conv. - **bluey birthday banner**13K/yr-32.5%2.7% conv. - **bluey decorations**9K/yr+6.7%2.6% conv. - **bley party**3K/yr>1,000%1.2% conv. - **bleuy party**7K/yr-44.8%0.8% conv. - **bluey character birthday decorations**9K/yr-48.0%1.0% conv. - **bluey decorations birthday**8K/yr-57.1%3.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/bluey-birthday-decorations/search-terms)
## **Top bluey birthday decorations products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£6K9%£9K12%£12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**47 piece cartoon Bruy birthday decoration set Bruy balloon party supplies include birthday banners cake ornaments cake decorations latex balloons.**Qublex**£11.66**4.0★1 rev](https://www.amazon.co.uk/dp/B0GZBHTKRC) [2**Toyland Pack Of 2-81cm (32) Bluey & Bingo Shaped Character Foil Balloons**Toyland**£13.69**4.6★3,666 rev](https://www.amazon.co.uk/dp/B0BY2Y2872) [3**Blue Birthday Party Tableware Set 51Pcs Birthday Decorations Kids Cartoon Themed Party Supplies Set With Plates Cups Napkins and tablecloth**Ainvliya**£12.63**4.9★17 rev](https://www.amazon.co.uk/dp/B0FQ3LCCHC) [4**Birthday Party Decorations- 105Pcs Dog Happy Birthday Banner Balloons Pink Tableware Set Cake Topper Decorations Plates Napkins Tablecloths for Girls Cartoon Theme Party Supplies for 10 Guests**Luclay**£15.65**4.1★11 rev](https://www.amazon.co.uk/dp/B0D73BPTLL) [5**Bly Birthday Banner Happy Birthday Decoration 14PCS Bunting Garland and Hanging Decoration Birthday Banner Theme Kids Banner Party Deco ration for Girls Boys Birth day Party**yumcute**£8.23**4.5★26 rev](https://www.amazon.co.uk/dp/B0GMGQ1SPW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**For Bluey Party Supplies 50 PCS Birthday Decorations Set Include Banner Balloons Hanging Swirls Cake Cupcake Toppers Tablecloth for Boys Girls Hunters Theme Party**Qublex**£16.85**5 rev1mo ago](https://www.amazon.co.uk/dp/B0H3F8S4Y8) [**47 piece cartoon Bruy birthday decoration set Bruy balloon party supplies include birthday banners cake ornaments cake decorations latex balloons.**Qublex**£11.66**1 rev2mo ago](https://www.amazon.co.uk/dp/B0GZBHTKRC) [**Bly Birthday Banner Happy Birthday Decoration 14PCS Bunting Garland and Hanging Decoration Birthday Banner Theme Kids Banner Party Deco ration for Girls Boys Birth day Party**yumcute**£8.23**26 rev5mo ago](https://www.amazon.co.uk/dp/B0GMGQ1SPW) [**BLY Balloon3 83Pcs Birthday Party Decorations Supplies Set Reusable Birthday Party Ballons Banner Paper Plates Cups Napkins and Tablecloth Sets for 10-20 Guests**NTGFU**£17.57**4 rev8mo ago](https://www.amazon.co.uk/dp/B0G2BL5WZX) [**yumcute 103Pcs Party Supplies Set Birthday Decorations Birthday Balloon Party Paper Plates Cups Napkins Tablecloths Kids Decorations for 20 Guests**yumcute**£12.38**4 rev8mo ago](https://www.amazon.co.uk/dp/B0G11NRRKK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**47 piece cartoon Bruy birthday decoration set Bruy balloon party supplies include birthday banners cake ornaments cake decorations latex balloons.**Qublex**£11.66**4.0★**▲ 172%**](https://www.amazon.co.uk/dp/B0GZBHTKRC) [**For Bluey Party Supplies 50 PCS Birthday Decorations Set Include Banner Balloons Hanging Swirls Cake Cupcake Toppers Tablecloth for Boys Girls Hunters Theme Party**Qublex**£16.85**4.3★**▲ 171%**](https://www.amazon.co.uk/dp/B0H3F8S4Y8) [**Bly Birthday Banner Happy Birthday Decoration 14PCS Bunting Garland and Hanging Decoration Birthday Banner Theme Kids Banner Party Deco ration for Girls Boys Birth day Party**yumcute**£8.23**4.5★**▲ 129%**](https://www.amazon.co.uk/dp/B0GMGQ1SPW) [**FYMNSI Baby Girl Toddler Kids 3rd Third Birthday Cake Smash Outfit Blue Confetti Polka Dots Three Years Old Party Tulle Tutu Princess Dress with Hair Clips Photo Shooting Fall Blue Three 3 Years**FYMNSI**£19.55**4.4★**▲ 120%**](https://www.amazon.co.uk/dp/B0FQJ2737J) [**BLY Balloon3 83Pcs Birthday Party Decorations Supplies Set Reusable Birthday Party Ballons Banner Paper Plates Cups Napkins and Tablecloth Sets for 10-20 Guests**NTGFU**£17.57**4.7★**▲ 97%**](https://www.amazon.co.uk/dp/B0G2BL5WZX)
**~~View all trending →~~**
## **What buyers say about bluey birthday decorations**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Good quality”*
**Value For Money**15%
*“Good value for money”*
**Color**13%
*“The colours are bright”*
**Inflation/Deflation**7%
*“Lovely balloons my granddaughter loved them they are still inflated”*
**Advertised Vs Actual Product**7%
*“Exactly as described”*
**Size-Overall**6%
*“sizes of each product is perfect”*
**Design-Overall**5%
*“butterfly design are beautifully crafted”*
**Durability**5%
*“the durability is good”*
**Assembly/Installation**2%
*“looks brilliant when all set up together”*
**Strength**1%
*“is strong enough to hang neatly without flopping”*
### **What buyers complain about **
**Value For Money**24%
*“Expensive for quantity and size”*
**Quality-Overall**20%
*“Very upset with the quality of both balloon”*
**Color**11%
*“It was just a shame the characters where only on the same colour balloon and not mixed up as we only really wanted to use the pink and orange”*
**Material Quality**6%
*“This item is not worth the money the materials used are not of good quality”*
**Print Quality**6%
*“not printed properly”*
**Functionality-Overall**4%
*“only 2 worked properly”*
**Thickness**3%
*“The card isnt super thick”*
**Durability**2%
*“though expectations around durability should remain moderate”*
**Weight Light**2%
*“some decorations feel fairly lightweight”*
### **Top return reasons **
**Size-Overall**22%
**Inflation/Deflation**19%
**Quality-Overall**19%
**Color**8%
**Advertised Vs Actual Product**8%
**Balance/Stability**3%
**Smell**3%
**Value For Money**3%
**Stitch/Finish/Polish**3%
**Strength**3%
## **Common questions**
- **Is bluey birthday decorations profitable to sell on Amazon United Kingdom?**
- The niche generates £104K/yr across 39 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the bluey birthday decorations niche?**
- 21 brands and 56 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in bluey birthday decorations?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Color. The return rate is 0.6%.
- **When does demand for bluey birthday decorations peak?**
- Demand peaks in Jan–Sep; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the bluey birthday decorations niche?**
- Listings span £4.66–£22.97; the average listing price is £10.79 (sweet spot $15–$100). The average incumbent carries 142 reviews — the moat a new listing must climb.
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