---
title: "Bluey Balloons — £32K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/bluey-balloons"
last_updated: "2026-07-31T14:34:07.057Z"
locale: en
meta:
description: "Niche score 38/100 · £32K/yr market · 74K searches/yr · £7.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £32K/yr market · 74K searches/yr · £7.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bluey Balloons — £32K/yr Amazon UK Niche (2026) - Flapen"
---
# **bluey balloons**
**Skip it**
Prices mostly outside the sweet spot ($4.42–$13.69) — this niche doesn't clear our bar today.
Market size 8Growth 17Conversion 62Competition 37Returns 96Price range 0Avg price 22Brand share 37Review moat 75Quality gap 38
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****496.11**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£7.93**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-16.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£32K**
£32K/yr · 74K searches
**Price range**
**Bad****£4.42–£13.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bluey balloons is a £32K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan. Verdict: Skip it — 38/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey balloons market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£32K–£40K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#661**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **7.3%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**14%**
- Toyland29% - Grabo26% - Sovanna15% - Dekewe7% - Qublex6% - Senidea4% - Open — no brand owns it (5 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — -16.2% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/bluey-balloons/trend)
## **Top bluey balloons search terms**
- **bluey balloons**52K/yr-14.2%5.1% conv. - **bluey balloon**11K/yr-21.0%8.0% conv. - **bluey birthday balloons**5K/yr-10.9%3.2% conv. - **bluey foil balloon**3K/yr-24.6%7.7% conv. - **bluey character balloons**3K/yr-28.0%1.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/bluey-balloons/search-terms)
## **Top bluey balloons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£3K15%£5K20%£6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GRABO - 79cm (31) Bluey Shaped Character Foil Balloon - Kids Party Balloons**Grabo**£5.76**4.5★386 rev](https://www.amazon.co.uk/dp/B0B9T4WGSG) [2**Toyland Pack Of 2-81cm (32) Bluey & Bingo Shaped Character Foil Balloons**Toyland**£13.69**4.6★3,666 rev](https://www.amazon.co.uk/dp/B0BY2Y2872) [3**18Pcs Blue Dog Balloons Theme Birthday Party Decorations Party Latex Balloons For Birthday Party Decoration**Sovanna**£4.89**4.5★80 rev](https://www.amazon.co.uk/dp/B0CY232571) [4**42Pcs Dog Balloons Dog Theme Birthday Party Decorations 12 inch Colour Party Latex Balloons for Kids Boys Girls Party Supplies**Dekewe**£6.67**4.5★13 rev](https://www.amazon.co.uk/dp/B0DHVL5R27) [5**47 piece cartoon Bruy birthday decoration set Bruy balloon party supplies include birthday banners cake ornaments cake decorations latex balloons.**Qublex**£11.66**4.0★1 rev](https://www.amazon.co.uk/dp/B0GZBHTKRC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**47 piece cartoon Bruy birthday decoration set Bruy balloon party supplies include birthday banners cake ornaments cake decorations latex balloons.**Qublex**£11.66**1 rev2mo ago](https://www.amazon.co.uk/dp/B0GZBHTKRC) [**30pcs Blue Dog Balloons Birthday Party Decorations Supplies**Senidea**£4.65**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GWR5CS75) [**32PCS Blue Birthday Party Decoration - Kids Birthday Banner Balloons Cake Topper Dog Decorations for Girls & Boys Parties**yumcute**£8.17**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GV3NPT9X) [**Dog Birthday Decorations for Boys Girls- Blue Dog Birthday Balloons Decorations Latex Balloons for Kids Happy Birthday Balloons Party Balloons Supplies for Blue-Dog Theme Happy Birthday Decorations**NTGFU**£4.42**29 rev4mo ago](https://www.amazon.co.uk/dp/B0GTNS8D5H) [**Bly Birthday Banner Happy Birthday Decoration 14PCS Bunting Garland and Hanging Decoration Birthday Banner Theme Kids Banner Party Deco ration for Girls Boys Birth day Party**yumcute**£8.23**26 rev5mo ago](https://www.amazon.co.uk/dp/B0GMGQ1SPW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**32PCS Blue Birthday Party Decoration - Kids Birthday Banner Balloons Cake Topper Dog Decorations for Girls & Boys Parties**yumcute**£8.17**5.0★**▲ 296%**](https://www.amazon.co.uk/dp/B0GV3NPT9X) [**Dog Birthday Decorations for Boys Girls- Blue Dog Birthday Balloons Decorations Latex Balloons for Kids Happy Birthday Balloons Party Balloons Supplies for Blue-Dog Theme Happy Birthday Decorations**NTGFU**£4.42**4.2★**▲ 291%**](https://www.amazon.co.uk/dp/B0GTNS8D5H) [**47 piece cartoon Bruy birthday decoration set Bruy balloon party supplies include birthday banners cake ornaments cake decorations latex balloons.**Qublex**£11.66**4.0★**▲ 291%**](https://www.amazon.co.uk/dp/B0GZBHTKRC) [**30pcs Blue Dog Balloons Birthday Party Decorations Supplies**Senidea**£4.65**0.0★**▲ 289%**](https://www.amazon.co.uk/dp/B0GWR5CS75) [**Bly Birthday Banner Happy Birthday Decoration 14PCS Bunting Garland and Hanging Decoration Birthday Banner Theme Kids Banner Party Deco ration for Girls Boys Birth day Party**yumcute**£8.23**4.5★**▲ 231%**](https://www.amazon.co.uk/dp/B0GMGQ1SPW)
**~~View all trending →~~**
## **What buyers say about bluey balloons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Inflation/Deflation**31%
*“Lovely balloons my granddaughter loved them they are still inflated”*
**Quality-Overall**26%
*“Good product”*
**Value For Money**19%
*“good value for money”*
**Durability**10%
*“the durability is good”*
**Strength**7%
*“still going strong 1 1/2 weeks later”*
**Size-Overall**7%
*“Great size and made my 5 year old very happy”*
### **What buyers complain about **
**Quality-Overall**33%
*“Very upset with the quality of both balloon”*
**Color**33%
*“It was just a shame the characters where only on the same colour balloon and not mixed up as we only really wanted to use the pink and orange”*
**Value For Money**17%
*“Not worth the money”*
**Material Quality**17%
*“This item is not worth the money the materials used are not of good quality”*
### **Top return reasons **
**Inflation/Deflation**30%
**Quality-Overall**20%
**Color**18%
**Advertised Vs Actual Product**11%
**Size-Overall**7%
**Storage Capacity**4%
**Value For Money**4%
**Print Quality**4%
**Smell**4%
## **Common questions**
- **Is bluey balloons profitable to sell on Amazon United Kingdom?**
- The niche generates £32K/yr across 18 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Skip it (38/100).
- **How competitive is the bluey balloons niche?**
- 11 brands and 40 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in bluey balloons?**
- Top complaints mined from reviews: Quality-Overall, Color, Value For Money. The return rate is 0.7%.
- **When does demand for bluey balloons peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the bluey balloons niche?**
- Listings span £4.42–£13.69; the average listing price is £7.93 (sweet spot $15–$100). The average incumbent carries 496 reviews — the moat a new listing must climb.
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