---
title: "Trend — blue kettle - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/blue-kettle/trend"
last_updated: "2026-07-31T22:26:55.579Z"
locale: en
meta:
  description: "Niche score 52/100 · £106K/yr market · 235K searches/yr · £29.60 avg price. Soft demand (-24.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £106K/yr market · 235K searches/yr · £29.60 avg price. Soft demand (-24.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — blue kettle - Flapen"
---

# **blue kettle**

**Worth a look**

Shows a sweet-spot price point ($29.60 avg), but soft demand (-24.0% this quarter) keeps it on the watch list.

Market size 26Growth 13Conversion 19Competition 88Returns 65Price range 93Avg price 95Brand share 61Review moat 38Quality gap 75

**Avg price**

**Incredible****£29.60**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£14.18–£50.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.4%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,679.38**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£106K**

£106K/yr · 235K searches

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-24.0%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")