---
title: "Blue Kettle — £106K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/blue-kettle"
last_updated: "2026-07-31T13:41:01.527Z"
locale: en
meta:
description: "Niche score 52/100 · £106K/yr market · 235K searches/yr · £29.60 avg price. Soft demand (-24.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £106K/yr market · 235K searches/yr · £29.60 avg price. Soft demand (-24.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blue Kettle — £106K/yr Amazon UK Niche (2026) - Flapen"
---
# **blue kettle**
**Worth a look**
Shows a sweet-spot price point ($29.60 avg), but soft demand (-24.0% this quarter) keeps it on the watch list.
Market size 26Growth 13Conversion 19Competition 88Returns 65Price range 93Avg price 95Brand share 61Review moat 38Quality gap 75
**Avg price**
**Incredible****£29.60**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£14.18–£50.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,679.38**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£106K**
£106K/yr · 235K searches
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-24.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, blue kettle is a £106K/yr Amazon United Kingdom market (235K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue kettle market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£89K–£118K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#103**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **83%**
- **Out of stock**
- **7.5%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**19 **▼falling
**Sellers**
**227**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**27%**
Top 20: 68%
**Open market**
**26%**
- Tower17% - HADEN17% - Russell Hobbs14% - Swan13% - NESSGRAIM7% - Salter6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.0% search growth over the last 90 days.
12K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/blue-kettle/trend)
## **Top blue kettle search terms**
- **blue kettle**87K/yr-23.9%1.8% conv. - **retro kettle**85K/yr-25.4%0.5% conv. - **kettle retro**10K/yr-12.6%0.9% conv. - **retro electric kettle**9K/yr-20.1%0.8% conv. - **designer kettle**6K/yr-3.7%0.3% conv. - **teal kettle**7K/yr-37.6%0.8% conv. - **cute kettle**5K/yr-8.0%0.3% conv. - **brushed stainless steel kettle**5K/yr-0.4%1.4% conv. - **coloured kettles**6K/yr-13.7%0.4% conv. - **brushed steel kettle**6K/yr-34.9%3.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/blue-kettle/search-terms)
## **Top blue kettle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£4K6%£6K8%£8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Swan Retro 1.7L Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 3KW Blue and Stainless Steel SK19025BLU**Swan**£28.46**4.3★304 rev](https://www.amazon.co.uk/dp/B0FDBDTBH7) [2**Tower T10044MNB Cavaletto Pyramid Kettle with Fast Boil Detachable Filter 1.7 Litre 3000 W Midnight Blue and Rose Gold**Tower**£26.70**4.4★6,841 rev](https://www.amazon.co.uk/dp/B08DRPT4PX) [3**Haden Highclere Electric Kettle - 3000W Fast Boil Cordless 360 Base Cup Markings - 1.5L Stainless Steel Kettle - Lightweight Easy To Fill Empty And Clean**HADEN**£32.61**4.0★2,293 rev](https://www.amazon.co.uk/dp/B084ZSCC92) [4**Daewoo Denver 1.5L Rapid Boil Kettle Sky Blue 3000W Fast Boil Temperature Gauge 360 Base Retro Vintage Design Ideal for Home Office and Gifting**Daewoo**£29.65**4.1★36 rev](https://www.amazon.co.uk/dp/B0DQ98DSRD) [5**Tower Empire 1.7 Litre Rapid Boil Kettle 3000W Midnight Blue T10052MNB**Tower**£20.57**4.5★5,493 rev](https://www.amazon.co.uk/dp/B08DJ6FG7H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tower Cavaletto 1.7L Jug Kettle with 3KW Rapid Boil 360 Swivel Base Removable Filter Stainless Steel Body Illuminated Switch Midnight Blue T10100MNB**Tower**£28.44**57 rev5mo ago](https://www.amazon.co.uk/dp/B0GLQFRTWZ) [**Salter Retro Blue 1.7 L Kettle 3KW Rapid Boil 360 Base Removable Limescale Filter Cordless Water Level Window Blue Indicator Light Boil Dry Sensor & Auto Shut-Off Vintage Design**Salter**£29.06**637 rev8mo ago](https://www.amazon.co.uk/dp/B0G2MZ7XQQ) [**HOMCOM Electric Kettle Fast Boil 1.7L 3kW Cordless Water Kettle Light Blue**HOMCOM**£20.53**263 rev1y ago](https://www.amazon.co.uk/dp/B0FJWJS3XL) [**Swan Retro 1.7L Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 3KW Blue and Stainless Steel SK19025BLU**Swan**£28.46**304 rev1y ago](https://www.amazon.co.uk/dp/B0FDBDTBH7) [**Swan SK19025GRN Retro Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 1.7L 3KW Green and Stainless Steel**Swan**£29.26**304 rev1y ago](https://www.amazon.co.uk/dp/B0FDBHGWRJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tower Cavaletto 1.7L Jug Kettle with 3KW Rapid Boil 360 Swivel Base Removable Filter Stainless Steel Body Illuminated Switch Midnight Blue T10100MNB**Tower**£28.44**4.3★**▲ 188%**](https://www.amazon.co.uk/dp/B0GLQFRTWZ) [**Salter Retro Blue 1.7 L Kettle 3KW Rapid Boil 360 Base Removable Limescale Filter Cordless Water Level Window Blue Indicator Light Boil Dry Sensor & Auto Shut-Off Vintage Design**Salter**£29.06**4.2★**▲ 131%**](https://www.amazon.co.uk/dp/B0G2MZ7XQQ) [**Swan SK19025GRN Retro Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 1.7L 3KW Green and Stainless Steel**Swan**£29.26**4.3★**▲ 99%**](https://www.amazon.co.uk/dp/B0FDBHGWRJ) [**Huogary Electric Kettle 1.7L Stainless Steel Kettle with Keep Warm Function 2200W Fast Boil Kettle with LED Indicator Auto Shut-off & Boil-Dry Protection Cordless Design Rotational Base (Green)**Huogary**£29.94**3.9★**▲ 77%**](https://www.amazon.co.uk/dp/B0F9K56D9V) [**Retro Electric Kettle 1.7L Stainless Steel Tea Kettle with Large Temperature Gauge 2200W Fast Heating Hot Water Boiler with LED Indicator Auto Shut-off & Boil-Dry Protection-Retro (white)**NESSGRAIM**£28.78**4.2★**▲ 69%**](https://www.amazon.co.uk/dp/B0DQ5K9CM2)
**~~View all trending →~~**
## **What buyers say about blue kettle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent product”*
**Value For Money**13%
*“Excellent value for money”*
**Color**11%
*“Bright green”*
**Design-Overall**8%
*“Very sleek design”*
**Ease Of Use**5%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“it does the job”*
**Weight Light**3%
*“Nice light weight kettle”*
**Heating**2%
*“It heats up well”*
**Toasting**2%
*“Toaster is perfect for just me aswell”*
**Ease Of Cleaning**2%
*“Cleans very easily”*
### **What buyers complain about **
**Durability**23%
*“Broken”*
**Leak-Proof**12%
*“leaks really badly”*
**Quality-Overall**10%
*“Not the quality I expected”*
**Heating**6%
*“It gets hot”*
**Functionality-Overall**4%
*“Stopped working”*
**Value For Money**3%
*“Its quite expensive”*
**Ease Of Use**3%
*“slightly awkward to use at times”*
**Color**2%
*“Quite a dark colour”*
**Weight Heavy**2%
*“heavier than my old one which died last week”*
**Strength**2%
*“could be easily breakable”*
### **Top return reasons **
**Color**22%
**Functionality-Overall**11%
**Leak-Proof**7%
**Size-Overall**6%
**Quality-Overall**6%
**Heating**5%
**Material Quality**4%
**Product Condition**4%
**Smell**3%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is blue kettle profitable to sell on Amazon United Kingdom?**
- The niche generates £106K/yr across 60 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -24.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the blue kettle niche?**
- 19 brands and 227 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in blue kettle?**
- Top complaints mined from reviews: Durability, Leak-Proof, Quality-Overall. The return rate is 2.4%.
- **When does demand for blue kettle peak?**
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the blue kettle niche?**
- Listings span £14.18–£50.85; the average listing price is £29.60 (sweet spot $15–$100). The average incumbent carries 2,679 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)