---
title: "Blue Cushions — £61K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/blue-cushions"
last_updated: "2026-07-31T17:30:43.493Z"
locale: en
meta:
description: "Niche score 41/100 · £61K/yr market · 278K searches/yr · £10.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £61K/yr market · 278K searches/yr · £10.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Cushions — £61K/yr Amazon UK Niche (2026) - Flapen"
---
# **blue cushions**
**Skip it**
Soft demand (-28.7% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 11Conversion 25Competition 79Returns 57Price range 33Avg price 41Brand share 80Review moat 25Quality gap 40
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****£10.93**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£4.96–£19.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,177.43**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£61K**
£61K/yr · 278K searches
**Growth**
**Bad****-28.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, blue cushions is a £61K/yr Amazon United Kingdom market (278K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue cushions market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£66K–£87K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#167**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **93%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**55%**
Top 20: 96%
**Top-5 click share**
**36%**
Top 20: 82%
**Open market**
**38%**
- Hafaa16% - MIULEE16% - AMFUN8% - Artscope8% - Home Brilliant7% - Topfinel7%
## **Demand & seasonality**
Weekly Amazon search volume, last 77 weeks — -28.7% search growth over the last 90 days.
9K7KSpike '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/blue-cushions/trend)
## **Top blue cushions search terms**
- **blue cushions**55K/yr-24.0%0.8% conv. - **navy cushion covers**38K/yr-49.2%1.9% conv. - **navy cushions**32K/yr-28.9%1.2% conv. - **blue cushion covers 45 x 45**21K/yr-22.9%1.3% conv. - **navy blue cushions**18K/yr-42.8%1.0% conv. - **blue cushion**12K/yr-6.6%0.4% conv. - **cushion covers blue**13K/yr-16.5%1.1% conv. - **light blue cushion covers**8K/yr-21.4%0.5% conv. - **blue and white cushions**10K/yr-26.7%0.2% conv. - **navy blue cushion covers**12K/yr-27.1%2.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/blue-cushions/search-terms)
## **Top blue cushions products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£5K12%£7K16%£10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hafaa Cushions with Covers Included 45 x 45 Cm Set of 4 (2 Navy Cushion Covers 2 Cushion Inserts) - Ultrasonic Velvet Square Throw Pillow Case Decorative Sofa Cushion with Invisible Zipper**Hafaa**£11.28**4.5★929 rev](https://www.amazon.co.uk/dp/B0CR43LWC4) [2**Artscope Corduroy Cushion Covers Pack of 2 Modern Patchwork Throw Pillow Covers Soft Pillowcase Broadside Decorative Textured Cushions for Home decor Sofa Bedroom Couch Navy Blue 45x45cm**Artscope**£9.76**4.4★694 rev](https://www.amazon.co.uk/dp/B0CB3T98WN) [3**CXTAI 2x Navy Blue Velvet Cushion Covers Decorative Square Throw Pillow Cover Pillowcase 18x 1845 x 45cm**CXTAI**£6.60**4.5★2,308 rev](https://www.amazon.co.uk/dp/B08GZX5N7F) [4**MIULEE Geometric Cushion Covers Decorative Square Throw Pillow Case Pillowcases for Couch Livingroom Sofa Bed with Invisible Zipper 45cm x 45cm 18x18 Inches 2 Pieces Blue**MIULEE**£7.96**4.6★1,390 rev](https://www.amazon.co.uk/dp/B07WV8HB2V) [5**AMFUN Set of 2 Velvet Cushion Covers Navy Blue 45 x 45 cm Luxury Velvet Square Throw Pillow Cases Decorative Throw Pillowcases with Invisible Zipper for Livingroom Sofa Bedroom**AMFUN**£5.70**4.2★446 rev](https://www.amazon.co.uk/dp/B0DLH6GPW4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OYIMUA Chenille Cushion Covers 45 x 45 Navy Set of 2 Sofa Decorative Pillows 18x18 Soft Square Cushion Cover Modern Farmhouse Home Throw Pillow Covers**OYIMUA**£11.26**87 rev1y ago](https://www.amazon.co.uk/dp/B0FJ5SZHX8) [**Blue Cushion Covers 45 x 45 Decorative Modern Square Throw Pillow Case Navy Blue Pillowcase Striped Cushion Covers for Home Spring Decor Sofa Couch with Invisible Zipper 45x45**DecorMommt**£10.45**170 rev1y ago](https://www.amazon.co.uk/dp/B0DMRYVP9R) [**AMFUN Set of 2 Velvet Cushion Covers Navy Blue 45 x 45 cm Luxury Velvet Square Throw Pillow Cases Decorative Throw Pillowcases with Invisible Zipper for Livingroom Sofa Bedroom**AMFUN**£5.70**446 rev1y ago](https://www.amazon.co.uk/dp/B0DLH6GPW4) [**AMFUN Set of 2 Velvet Cushion Covers Navy Blue 40 x 40 cm Luxury Velvet Square Throw Pillow Cases Decorative Throw Pillowcases with Invisible Zipper for Livingroom Sofa Bedroom**AMFUN**£4.96**446 rev1y ago](https://www.amazon.co.uk/dp/B0DLH67NV8) [**QUALKNOY Set of 2 Velvet Navy Blue Cushion Covers 45 x 45 cm Modern Art Abstract Throw Pillow Case 18x18 for Living Room Sofa Bed Outdoor Garden Home Decor Pillowcases**QUALKNOY**£10.31**177 rev2y ago](https://www.amazon.co.uk/dp/B0D41662LS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Topfinel Blue Cushion Covers 45cm x 45cm for Livingroom Large Fluffy Cushions Sofa Scatter Decorative Velvet Pillow Cover 18 x 18 inch Set of 4 for Bedroom**Topfinel**£12.26**4.5★**▲ 111%**](https://www.amazon.co.uk/dp/B0CFF32ZPS) [**Encasa XO Velvet Cushion Covers (40x40 cm) Set of 02 | Navy Blue | Luxurious Square Velvet Throw Pillow Covers With Invisible Zippers | Living Room Sofa Chair**Encasa XO**£9.55**4.2★**▲ 87%**](https://www.amazon.co.uk/dp/B07M7DGHXB) [**MIULEE Pack of 2 Velvet Soft Decorative Square Throw Pillow Case Cushion Covers Luxury Pillowcases for Livingroom Sofa Bedroom with Invisible Zipper 50cm x 50cm 20x20 Inches Navy Blue**MIULEE**£9.54**4.6★**▲ 67%**](https://www.amazon.co.uk/dp/B07C8ZXCP8) [**AMFUN Set of 2 Velvet Cushion Covers Navy Blue 45 x 45 cm Luxury Velvet Square Throw Pillow Cases Decorative Throw Pillowcases with Invisible Zipper for Livingroom Sofa Bedroom**AMFUN**£5.70**4.2★**▲ 58%**](https://www.amazon.co.uk/dp/B0DLH6GPW4) [**Artscope Corduroy Cushion Covers Pack of 2 Modern Patchwork Throw Pillow Covers Soft Pillowcase Broadside Decorative Textured Cushions for Home decor Sofa Bedroom Couch Navy Blue 45x45cm**Artscope**£9.76**4.4★**▲ 49%**](https://www.amazon.co.uk/dp/B0CB3T98WN)
**~~View all trending →~~**
## **What buyers say about blue cushions**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“very pleased with the quality and rich colour”*
**Color**15%
*“Superb colours”*
**Cushion**15%
*“Nice soft cushions”*
**Value For Money**12%
*“Worth the money”*
**Soft Feel**9%
*“Nice a soft to touch”*
**Size-Overall**4%
*“Fit perfect”*
**Material Quality**4%
*“Lovely material”*
**Upholstery/Fabric Quality**4%
*“Lovely soft fabric”*
**Advertised Vs Actual Product**4%
*“As described”*
**Design-Overall**2%
*“Overall, theyre both decorative and practical, and Im really happy with the purchase”*
### **What buyers complain about **
**Color**23%
*“Not Navy Blue”*
**Quality-Overall**18%
*“Very cheap looking”*
**Size-Overall**7%
*“To large”*
**Thickness**7%
*“Thick and plastic feel”*
**Material Quality**6%
*“as the fabric gets caught a LOT”*
**Upholstery/Fabric Quality**3%
*“The fabric quality is poor”*
**Durability**2%
*“Lasted 8 weeks before falling apart at the seams on 2 of them”*
**Stitch/Finish/Polish**2%
*“Lasted 8 weeks before falling apart at the seams on 2 of them”*
**Cushion**2%
*“struggled a bit getting the cushion into the cover to fit nicely”*
**Value For Money**2%
*“look more expensive than they were”*
### **Top return reasons **
**Color**57%
**Size-Overall**16%
**Cushion**7%
**Material Quality**6%
**Quality-Overall**5%
**Advertised Vs Actual Product**2%
**Display Colors**2%
**Thin**1%
**Stitch/Finish/Polish**1%
**Compatibility-Overall**1%
## **Common questions**
- **Is blue cushions profitable to sell on Amazon United Kingdom?**
- The niche generates £61K/yr across 40 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -28.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the blue cushions niche?**
- 25 brands and 31 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in blue cushions?**
- Top complaints mined from reviews: Color, Quality-Overall, Size-Overall. The return rate is 2.7%.
- **When does demand for blue cushions peak?**
- Demand peaks in Jan; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the blue cushions niche?**
- Listings span £4.96–£19.98; the average listing price is £10.93 (sweet spot $15–$100). The average incumbent carries 4,177 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)