---
title: "Blanket — £749K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/blanket"
last_updated: "2026-07-31T12:21:54.052Z"
locale: en
meta:
description: "Niche score 51/100 · £749K/yr market · 5.4M searches/yr · £11.80 avg price. Soft demand (-26.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £749K/yr market · 5.4M searches/yr · £11.80 avg price. Soft demand (-26.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blanket — £749K/yr Amazon UK Niche (2026) - Flapen"
---
# **blanket**
**Worth a look**
Shows low returns (1.4%), but soft demand (-26.4% this quarter) keeps it on the watch list.
Market size 71Growth 12Conversion 15Competition 77Returns 86Price range 60Avg price 48Brand share 64Review moat 20Quality gap 47
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Market size**
**Good****£749K**
£749K/yr · 5.4M searches
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£4.32–£30.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.80**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****12,947.32**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-26.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, blanket is a £749K/yr Amazon United Kingdom market (5.4M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blanket market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£944K–£1.2M**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **88%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**67%**
Top 20: 99%
**Top-5 click share**
**38%**
Top 20: 72%
**Open market**
**27%**
- Exclusivo Mezcla20% - Bedsure14% - BEDELITE13% - WAVVE12% - EHC8% - Utopia Bedding6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.4% search growth over the last 90 days.
225K175KSpike '24Black Friday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/blanket/trend)
## **Top blanket search terms**
- **blanket**1.5M/yr-26.2%1.1% conv. - **throws for sofas**587K/yr-24.7%0.5% conv. - **sofa throw**326K/yr-25.2%0.5% conv. - **fleece blanket**406K/yr-33.5%1.1% conv. - **blankets and throws**336K/yr-29.3%1.0% conv. - **throw blanket**365K/yr-24.2%0.7% conv. - **throw**257K/yr-21.8%0.6% conv. - **blankets**247K/yr-21.2%0.8% conv. - **throws**218K/yr-25.6%0.4% conv. - **bed throw**122K/yr-16.4%0.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/blanket/search-terms)
## **Top blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£22K6%£45K9%£67K12%£90K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BEDELITE Fluffy Fleece Blanket Cosy Soft Throw 127x152 cm Cream White**BEDELITE**£8.58**4.6★766 rev](https://www.amazon.co.uk/dp/B0FDKX8VZ1) [2**WAVVE Fleece Blanket Sofa Throw Grey 4ft x 5ft - Fluffy Soft Warm Versatile Blanket for Sofa/Couch/Bed Throw/Single Size Gray 130x150 cm**WAVVE**£7.18**4.5★11,843 rev](https://www.amazon.co.uk/dp/B08DK7747V) [3**Exclusivo Mezcla Soft Striped Fleece Blanket Pink Fluffy Sofa Bed Throw**Exclusivo Mezcla**£10.10**4.4★4,493 rev](https://www.amazon.co.uk/dp/B0D25Z974W) [4**Utopia Bedding Fleece Throw Blanket 127x152cm Soft Warm Lightweight Breathable Small Versatile Luxury Decorative Throws For Sofa Bed Chair & Settees Cosy Home Gift For Adults Grey**Utopia Bedding**£5.93**4.5★76,933 rev](https://www.amazon.co.uk/dp/B073HC2G7Q) [5**Bedsure Sherpa Fleece Throw Blanket - Fluffy Microfiber Solid Blankets for Bed and Couch Double/Twin Size Silver Grey 150x200cm**Bedsure**£17.04**4.7★120,446 rev](https://www.amazon.co.uk/dp/B0158ER0E6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EHC Handwoven Large Cotton Throws for Sofas Bed Sofa Settee Couch Reversible Bed Cover Over Blanket Large 150 x 200cm Beige**EHC**£11.98**175 rev10mo ago](https://www.amazon.co.uk/dp/B0FQ5TXK6G) [**WAVVE Sofa Throw Fleece Blanket Fluffy Cosy Soft Warm Cream Striped Throw for Bed Couch White Single Size 130x150 cm**WAVVE**£7.41**627 rev1y ago](https://www.amazon.co.uk/dp/B0D2ZV2B6D) [**BEDELITE Fluffy Fleece Blanket Cosy Soft Throw 127x152 cm Cream White**BEDELITE**£8.58**766 rev1y ago](https://www.amazon.co.uk/dp/B0FDKX8VZ1) [**BEDELITE Fluffy Fleece Blanket Cosy Soft Throw 127x152 cm Linen Beige**BEDELITE**£9.46**766 rev1y ago](https://www.amazon.co.uk/dp/B0FDKWM859) [**Utopia Bedding Double Fleece Blanket 150x200cm Soft Warm Lightweight Breathable Luxury Decorative Bed Throw For Sofa & Armchairs Cosy All Weather Fluffy Blanket Gift For Men & Women Grey**Utopia Bedding**£8.62**76,933 rev1y ago](https://www.amazon.co.uk/dp/B0DMWM1XKF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WAVVE Sofa Throw Fleece Blanket Fluffy Cosy Soft Warm Cream Striped Throw for Bed Couch White Single Size 130x150 cm**WAVVE**£7.41**4.4★**▲ 454%**](https://www.amazon.co.uk/dp/B0D2ZV2B6D) [**EHC Handwoven Large Cotton Throws for Sofas Bed Sofa Settee Couch Reversible Bed Cover Over Blanket Large 150 x 200cm Beige**EHC**£11.98**4.1★**▲ 426%**](https://www.amazon.co.uk/dp/B0FQ5TXK6G) [**Oxford Homeware Fleece Blanket Sofa Throw Cuddly Reversible Soft Throws for Bed Couch Settee Travel Lightweight and Breathable Blanket fit All Season (Grey Throw/Single)**Oxford Homeware**£6.80**4.5★**▲ 256%**](https://www.amazon.co.uk/dp/B0BVZXDF52) [**Utopia Bedding Double Fleece Blanket 150x200cm Soft Warm Lightweight Breathable Luxury Decorative Bed Throw For Sofa & Armchairs Cosy All Weather Fluffy Blanket Gift For Men & Women Grey**Utopia Bedding**£8.62**4.5★**▲ 128%**](https://www.amazon.co.uk/dp/B0DMWM1XKF) [**Utopia Bedding Fleece Throw Blanket 127x152cm Soft Warm Lightweight Breathable Small Versatile Luxury Decorative Throws For Sofa Bed Chair & Settees Cosy Home Gift For Adults Grey**Utopia Bedding**£5.93**4.5★**▲ 74%**](https://www.amazon.co.uk/dp/B073HC2G7Q)
**~~View all trending →~~**
## **What buyers say about blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**17%
*“stays really warm”*
**Soft Feel**15%
*“Fluffy and soft”*
**Quality-Overall**14%
*“Beautiful quality”*
**Value For Money**12%
*“Amazing value”*
**Comfort-Overall**6%
*“Comfy p”*
**Color**5%
*“Lovely colour”*
**Size-Overall**4%
*“Fits well”*
**Heating**4%
*“Gives good heat”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Weight Light**2%
*“Nice lightweight”*
### **What buyers complain about **
**Durability**19%
*“Broke after a month”*
**Heating**9%
*“Heats up very unevenly”*
**Thickness**9%
*“This is NOT thick in the slightest”*
**Quality-Overall**7%
*“Completely rubbish product”*
**Smell**6%
*“it smells like burnt like a hair straightener or something so I've unplugged it this is unfortunate”*
**Size-Overall**5%
*“Big”*
**Warmth**5%
*“it felt barely warm”*
**Value For Money**4%
*“BEWARE- It's cheap for a reason”*
**Material Quality**2%
*“Cheap material”*
**Hard Feel**1%
*“it is not soft”*
### **Top return reasons **
**Size-Overall**22%
**Color**21%
**Heating**11%
**Thin**9%
**Quality-Overall**9%
**Functionality-Overall**4%
**Material Quality**4%
**Warmth**4%
**Defective Material/Parts**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is blanket profitable to sell on Amazon United Kingdom?**
- The niche generates £749K/yr across 50 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the blanket niche?**
- 22 brands and 33 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in blanket?**
- Top complaints mined from reviews: Durability, Heating, Thickness. The return rate is 1.4%.
- **When does demand for blanket peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the blanket niche?**
- Listings span £4.32–£30.77; the average listing price is £11.80 (sweet spot $15–$100). The average incumbent carries 12,947 reviews — the moat a new listing must climb.
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