---
title: "Trend — blank cards and envelopes - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/blank-cards-and-envelopes/trend"
last_updated: "2026-07-31T14:53:22.063Z"
locale: en
meta:
  description: "Niche score 51/100 · £235K/yr market · 505K searches/yr. Prices mostly outside the sweet spot ($3.32–$14.00) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £235K/yr market · 505K searches/yr. Prices mostly outside the sweet spot ($3.32–$14.00) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — blank cards and envelopes - Flapen"
---

# **blank cards and envelopes**

**Worth a look**

Shows low returns (0.4%), but prices mostly outside the sweet spot ($3.32–$14.00) keeps it on the watch list.

Market size 44Growth 24Conversion 72Competition 75Returns 98Price range 0Avg price 19Brand share 64Review moat 49Quality gap 24

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Conversion**

**Good****6.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,561.16**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£235K**

£235K/yr · 505K searches

**Growth**

**Bad****-2.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£6.98**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.32–£14.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100