---
title: "Blank Cards and Envelopes — £235K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/blank-cards-and-envelopes"
last_updated: "2026-07-31T14:38:01.894Z"
locale: en
meta:
description: "Niche score 51/100 · £235K/yr market · 505K searches/yr. Prices mostly outside the sweet spot ($3.32–$14.00) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £235K/yr market · 505K searches/yr. Prices mostly outside the sweet spot ($3.32–$14.00) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blank Cards and Envelopes — £235K/yr Amazon UK Niche (2026) - Flapen"
---
# **blank cards and envelopes**
**Worth a look**
Shows low returns (0.4%), but prices mostly outside the sweet spot ($3.32–$14.00) keeps it on the watch list.
Market size 44Growth 24Conversion 72Competition 75Returns 98Price range 0Avg price 19Brand share 64Review moat 49Quality gap 24
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,561.16**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£235K**
£235K/yr · 505K searches
**Growth**
**Bad****-2.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.98**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.32–£14.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blank cards and envelopes is a £235K/yr Amazon United Kingdom market (505K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blank cards and envelopes market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **£209K–£279K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#130**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**23 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**66%**
Top 20: 98%
**Top-5 click share**
**40%**
Top 20: 82%
**Open market**
**29%**
- Craft UK Limited24% - Papa Prints16% - Anita's11% - SWEETZER & ORANGE10% - Craftask5% - Baker Ross4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/blank-cards-and-envelopes/trend)
## **Top blank cards and envelopes search terms**
- **blank cards and envelopes**142K/yr+2.9%6.4% conv. - **blank cards**81K/yr+12.3%3.4% conv. - **cards and envelopes**51K/yr+12.3%3.2% conv. - **blank greeting cards**21K/yr+9.8%1.6% conv. - **plain cards and envelopes**28K/yr-11.8%7.5% conv. - **blank card**19K/yr+6.7%1.6% conv. - **blank cards and envelopes for card making**31K/yr-30.8%6.0% conv. - **blank greeting cards with envelopes**15K/yr-24.3%4.2% conv. - **plain cards**14K/yr-7.0%2.7% conv. - **card and envelopes for card making**15K/yr-27.7%7.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/blank-cards-and-envelopes/search-terms)
## **Top blank cards and envelopes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£9K8%£19K12%£28K16%£38K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crafts UK 50 Cards and Envelopes White 5 x 5-Inch**Craft UK Limited**£6.68**4.7★3,729 rev](https://www.amazon.co.uk/dp/B004RLYPUO) [2**Anitas Plain Blank Cards & Envelopes A6 White Pack of 50 for Home Wedding Birthday Christmas Thank You Art & Craft Scrapbooking Supplies Baby Shower Card Making**Anita's**£7.69**4.7★11,041 rev](https://www.amazon.co.uk/dp/B00JURRZUC) [3**Pack of 20 A6 Blank Greeting Cards with Envelopes White 350 GSM Blank Cards and Envelopes for Card Making for Gift Greeting Cards Invitation Papa Prints**Papa Prints**£5.07**4.6★398 rev](https://www.amazon.co.uk/dp/B0C46LQX71) [4**Craft UK 2483 C6 Card and Envelope Pack of 50 - Mixed Colours White Envelopes**Craft UK Limited**£6.00**4.5★192 rev](https://www.amazon.co.uk/dp/B0CV1315K9) [5**Pack of 50 A6 Blank Cards and Envelopes White 350 GSM Blank Cards and Envelopes for Card Making Eco-Friendly Papa Prints**Papa Prints**£7.47**4.6★398 rev](https://www.amazon.co.uk/dp/B0C46MK9LN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blank Cards and Envelopes 4x6 inch 50 Set Half Fold Blank Note Cards 10 Colors Plain Cards and Envelopes for Invitation and Greeting Cards Wedding Birthday**HURODZ**£10.15**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GQGK4PRW) [**30 Pack Blank Greeting Cards with Envelopes Gold Foil Floral Designs 6 Assorted Styles Blank Inside Notelets for All Occasions Watercolour Note Cards for Thank You Birthday & Christmas**Frelimiu**£7.94**24 rev5mo ago](https://www.amazon.co.uk/dp/B0GKN4D1LC) [**SETTINI Blank Note Cards 18 Pack All Occasion Assorted Greeting Cards 9 Gold Foil Designs with Stickers and Envelopes 6 x 4 For Thank You Fathers Day Gift Birthday and All Occasion Cards**SETTINI**£9.85**143 rev11mo ago](https://www.amazon.co.uk/dp/B0FP6SLNV1) [**SWEETZER & ORANGE Summer Stripes Thank You Cards Set of 24 Blank Cards with Envelopes 6 Colorful Designs (4 of Each) 4x5.5 Flat Note Cards Pastel Pink Blue & Yellow Envelopes Thick Paper**SWEETZER & ORANGE**£6.64**142 rev11mo ago](https://www.amazon.co.uk/dp/B0FMCH8Y7P) [**60 Pack 6x6 Square Coloured Blank Cards and Envelopes 28 Assorted Colours Coloured Cards and White Envelopes for Card Making Invitation and Greeting Cards (15.2x15.2cm)**Craftask**£14.00**22 rev11mo ago](https://www.amazon.co.uk/dp/B0FL2LVPWJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blank Cards and Envelopes 4x6 inch 50 Set Half Fold Blank Note Cards 10 Colors Plain Cards and Envelopes for Invitation and Greeting Cards Wedding Birthday**HURODZ**£10.15**5.0★**▲ 338%**](https://www.amazon.co.uk/dp/B0GQGK4PRW) [**30 Pack Blank Greeting Cards with Envelopes Gold Foil Floral Designs 6 Assorted Styles Blank Inside Notelets for All Occasions Watercolour Note Cards for Thank You Birthday & Christmas**Frelimiu**£7.94**4.5★**▲ 322%**](https://www.amazon.co.uk/dp/B0GKN4D1LC) [**SWEETZER & ORANGE Summer Stripes Thank You Cards Set of 24 Blank Cards with Envelopes 6 Colorful Designs (4 of Each) 4x5.5 Flat Note Cards Pastel Pink Blue & Yellow Envelopes Thick Paper**SWEETZER & ORANGE**£6.64**4.8★**▲ 264%**](https://www.amazon.co.uk/dp/B0FMCH8Y7P) [**Anitas Plain Blank Cards & Envelopes A5 White Pack of 25 for Home Wedding Birthday Christmas Thank You Art & Craft Scrapbooking Supplies Baby Shower Card Making**Anita's**£7.43**4.7★**▲ 119%**](https://www.amazon.co.uk/dp/B00JURS538) [**60 Pack 6x6 Square Coloured Blank Cards and Envelopes 28 Assorted Colours Coloured Cards and White Envelopes for Card Making Invitation and Greeting Cards (15.2x15.2cm)**Craftask**£14.00**4.6★**▲ 104%**](https://www.amazon.co.uk/dp/B0FL2LVPWJ)
**~~View all trending →~~**
## **What buyers say about blank cards and envelopes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**40%
*“Very good quality cards”*
**Value For Money**16%
*“Affordable price”*
**Advertised Vs Actual Product**7%
*“Looks exactly like the image”*
**Color**6%
*“Lovely colors”*
**Design-Overall**6%
*“The designs are beautiful”*
**Paper Quality**4%
*“The paper on the cards is excellent”*
**Ease Of Use**3%
*“Pretty & useful”*
**Size-Overall**3%
*“the cards fit perfectly in them”*
**Shape/Style**1%
*“there are many styles”*
**Thickness**1%
*“The card used is of a nice thickness”*
### **What buyers complain about **
**Size-Overall**22%
*“Size not true 4x6 A6 UK size”*
**Color**8%
*“Finding it difficult to use them in any way that a card may look good so I advise to buy a much more neutral or pastel colour card”*
**Print Quality**6%
*“Sadly the pictures on the cards is darker than I expected”*
**Thickness**6%
*“These cards are too thick”*
**Quality-Overall**6%
*“Not a good buy xx look really cheap”*
**Advertised Vs Actual Product**3%
*“What review can be given the description says it all”*
**Adhesion/Stickiness**3%
*“Envelopes don't have any adhesive so you can't stick them down”*
**Writing Experience**2%
*“I found writing would smudge if touched straight away”*
**Paper Quality**2%
*“Really poor quality paper/card”*
**Flatness**1%
*“The cards arrive flat”*
### **Top return reasons **
**Size-Overall**43%
**Quality-Overall**12%
**Color**6%
**Paper Quality**4%
**Thin**4%
**Compatibility-Overall**3%
**Functionality-Overall**3%
**Advertised Vs Actual Product**3%
**Value For Money**3%
**Strength**2%
## **Common questions**
- **Is blank cards and envelopes profitable to sell on Amazon United Kingdom?**
- The niche generates £235K/yr across 38 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the blank cards and envelopes niche?**
- 23 brands and 44 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in blank cards and envelopes?**
- Top complaints mined from reviews: Size-Overall, Color, Print Quality. The return rate is 0.4%.
- **When does demand for blank cards and envelopes peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the blank cards and envelopes niche?**
- Listings span £3.32–£14.00; the average listing price is £6.98 (sweet spot $15–$100). The average incumbent carries 1,561 reviews — the moat a new listing must climb.
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