---
title: "Search terms — black vase - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/black-vase/search-terms"
last_updated: "2026-07-31T13:58:37.991Z"
locale: en
meta:
  description: "Niche score 48/100 · £43K/yr market · 202K searches/yr · £12.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £43K/yr market · 202K searches/yr · £12.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — black vase - Flapen"
---

# **black vase**

**Skip it**

Soft demand (-34.9% this quarter) — this niche doesn't clear our bar today.

Market size 11Growth 8Conversion 21Competition 82Returns 68Price range 65Avg price 55Brand share 81Review moat 88Quality gap 57

**Review moat**

**Great****234.89**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Price range**

**Good****£6.33–£30.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£12.58**

avg listing price — sweet spot $15–$100

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£43K**

£43K/yr · 202K searches

**Growth**

**Bad****-34.9%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")