---
title: "Black Vase — £43K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/black-vase"
last_updated: "2026-07-31T15:30:51.624Z"
locale: en
meta:
description: "Niche score 48/100 · £43K/yr market · 202K searches/yr · £12.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £43K/yr market · 202K searches/yr · £12.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Vase — £43K/yr Amazon UK Niche (2026) - Flapen"
---
# **black vase**
**Skip it**
Soft demand (-34.9% this quarter) — this niche doesn't clear our bar today.
Market size 11Growth 8Conversion 21Competition 82Returns 68Price range 65Avg price 55Brand share 81Review moat 88Quality gap 57
**Review moat**
**Great****234.89**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£6.33–£30.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.58**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£43K**
£43K/yr · 202K searches
**Growth**
**Bad****-34.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, black vase is a £43K/yr Amazon United Kingdom market (202K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black vase market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£38K–£50K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#435**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **77%**
- **Out of stock**
- **17.1%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**38 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**54%**
Top 20: 85%
**Top-5 click share**
**33%**
Top 20: 69%
**Open market**
**42%**
- Vzmiza18% - anquephd15% - Hanaomaoyi8% - SUKIYPO6% - PORCER6% - GUKJOB4%
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -34.9% search growth over the last 90 days.
5K3KSpike '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Feb · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/black-vase/trend)
## **Top black vase search terms**
- **black vase**97K/yr-35.8%1.8% conv. - **black vase with artificial flowers**16K/yr-16.7%0.9% conv. - **black and white vase**12K/yr-42.6%0.4% conv. - **black glass vase**10K/yr-36.0%0.4% conv. - **large black vase**11K/yr-37.9%0.7% conv. - **tall black vase**10K/yr-39.1%1.3% conv. - **black vases for flowers**8K/yr-31.8%1.3% conv. - **black vases**8K/yr-29.6%1.6% conv. - **small black vase**8K/yr-33.5%2.5% conv. - **black and gold vase**6K/yr-31.9%0.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/black-vase/search-terms)
## **Top black vase products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£3K9%£4K12%£5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Anquephd 20cm Black Ceramic Vases for Pampas Grass Minimalist Style Flower Vase for Modern Decor for Entryway Bookshelf Fireplace Shelf Decorative(Black 20CM)**anquephd**£8.02**4.6★108 rev](https://www.amazon.co.uk/dp/B0FHHSTB5B) [2**Hanaomaoyi 20cm Ceramic Vase Black Matte Round Modern Design Boho Vase for Aesthetic Decoration Keeping Flower for Living Room Bedroom Decoration Simple Nordic Style (Black)**Hanaomaoyi**£7.57**4.6★574 rev](https://www.amazon.co.uk/dp/B0CPHLW4DQ) [3**Modern Ceramic Vases Set 3 Pieces Decorative Flower Vases in Various Sizes (Black)**anquephd**£10.77**4.7★56 rev](https://www.amazon.co.uk/dp/B0FHHQV358) [4**Ribbed Ceramic Black Vase for Pampas Grass - Decorative Flower Vase for Pampas Grass - Large Boho vase for Home Living Room Decor - Table Dining (black)**Vzmiza**£8.12**4.2★31 rev](https://www.amazon.co.uk/dp/B0F2GQ3R4Y) [5**Ceramic Vase SUKIYPO Modern Vases for Nordic Vase Decoration Home Decor**SUKIYPO**£14.31**4.7★217 rev](https://www.amazon.co.uk/dp/B0DXF29YG6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Acrylic Flower Vase - 25x10x10 cm Black Cube Flowers Vases Square Unbreakable Plastic Vase Lightweight & Easy Clean Small Ecosystem Bottle for Home Decor/Table/Counter Centerpiece**TW1TGOFT**£8.43**7 rev3mo ago](https://www.amazon.co.uk/dp/B0GVS8X138) [**7.1 Matte Black Ceramic Flower Vase Elegant Handcrafted Modern Farmhouse Decor Simple Nordic Style Aesthetic Decorative Flower Vases for Home Decor Living Room Bookshelf Office Entryway**PORCER**£11.83**55 rev6mo ago](https://www.amazon.co.uk/dp/B0GFZ643XS) [**NUPTIO Black Ceramic Flower Vase: 16cm Vertical Rib Texture**NUPTIO**£13.56**63 rev7mo ago](https://www.amazon.co.uk/dp/B0FWQY9HM3) [**Modern Simplicity Shatterproof Flower Vase High-strength Plastic Vase for Fresh Artificial Flowers Preserved Plant Perfect for Home with Children or Pets - 1 vase 25cm tall grey**Flowerish**£8.93**41 rev7mo ago](https://www.amazon.co.uk/dp/B0G56P6ZYX) [**Fenteer Tall Vase floor standing extra large floor vases Large Flower Vase Modern Gift Home Decor Decorative vases for Bedroom Dining Room Living Room Corner Office Indoor (Style A Black-L)**Fenteer**£10.67**40 rev11mo ago](https://www.amazon.co.uk/dp/B0FMF5158Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Acrylic Flower Vase - 25x10x10 cm Black Cube Flowers Vases Square Unbreakable Plastic Vase Lightweight & Easy Clean Small Ecosystem Bottle for Home Decor/Table/Counter Centerpiece**TW1TGOFT**£8.43**4.4★**▲ 381%**](https://www.amazon.co.uk/dp/B0GVS8X138) [**Set of 2 Hollow Ceramic Vases Modern Nordic Decorative Vase for Home Decor**SUKIYPO**£15.12**4.7★**▲ 246%**](https://www.amazon.co.uk/dp/B0DX1LPNHF) [**7.1 Matte Black Ceramic Flower Vase Elegant Handcrafted Modern Farmhouse Decor Simple Nordic Style Aesthetic Decorative Flower Vases for Home Decor Living Room Bookshelf Office Entryway**PORCER**£11.83**4.5★**▲ 197%**](https://www.amazon.co.uk/dp/B0GFZ643XS) [**Comsaf Terracotta Vintage Tall Flower Vase - Home Decorative Vase for Table Living Room Bathroom Mantel Shelf Decor - 8.6 Inch Black**ComSaf**£10.91**4.2★**▲ 157%**](https://www.amazon.co.uk/dp/B0CSD6W2LH) [**Modern Ceramic Vases Set 3 Pieces Decorative Flower Vases in Various Sizes (Black)**anquephd**£10.77**4.7★**▲ 153%**](https://www.amazon.co.uk/dp/B0FHHQV358)
**~~View all trending →~~**
## **What buyers say about black vase**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**23%
*“Good value for money”*
**Quality-Overall**21%
*“Good quality”*
**Design-Overall**12%
*“They look stylish”*
**Advertised Vs Actual Product**9%
*“better than I expected”*
**Size-Overall**8%
*“Perfect size”*
**Shape/Style**5%
*“Look elegant”*
**Material Quality**4%
*“is actually sturdy plastic”*
**Strength**3%
*“Sturdy”*
**Color**2%
*“With the colour black it blends well with my room”*
**Weight Light**1%
*“Lightweight”*
### **What buyers complain about **
**Size-Overall**29%
*“Got the black vases they are smaller than I expected”*
**Value For Money**17%
*“Looks really expensive”*
**Material Quality**14%
*“Looks cheap and plastic”*
**Quality-Overall**12%
*“Disappointing Glass Quality”*
**Advertised Vs Actual Product**5%
*“the description lets it down”*
**Thin**2%
*“Cheap thin plastic”*
**Color**2%
*“The colour of the actual vase looks nothing like the pictures on the website”*
**Shape/Style**2%
*“They are all slightly different in height and shape”*
**Weight Heavy**1%
*“these just dont hold ANY weight”*
**Weight Light**1%
*“The only negative point is that, being plastic, they are extremely light”*
### **Top return reasons **
**Size-Overall**60%
**Quality-Overall**10%
**Advertised Vs Actual Product**6%
**Material Quality**5%
**Value For Money**3%
**Color**3%
**Design-Overall**2%
**Weight Light**2%
**Paint Quality**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is black vase profitable to sell on Amazon United Kingdom?**
- The niche generates £43K/yr across 57 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -34.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the black vase niche?**
- 38 brands and 68 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in black vase?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Material Quality. The return rate is 2.3%.
- **When does demand for black vase peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the black vase niche?**
- Listings span £6.33–£30.93; the average listing price is £12.58 (sweet spot $15–$100). The average incumbent carries 235 reviews — the moat a new listing must climb.
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