---
title: "Black Towels — £120K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/black-towels"
last_updated: "2026-07-31T12:16:22.914Z"
locale: en
meta:
description: "Niche score 50/100 · £120K/yr market · 129K searches/yr · £13.09 avg price. Soft demand (-21.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £120K/yr market · 129K searches/yr · £13.09 avg price. Soft demand (-21.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Towels — £120K/yr Amazon UK Niche (2026) - Flapen"
---
# **black towels**
**Worth a look**
Shows low returns (0.7%), but soft demand (-21.1% this quarter) keeps it on the watch list.
Market size 28Growth 14Conversion 76Competition 49Returns 96Price range 54Avg price 59Brand share 34Review moat 24Quality gap 84
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£13.09**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£7.88–£23.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£120K**
£120K/yr · 129K searches
**Review moat**
**Bad****6,360.7**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-21.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, black towels is a £120K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black towels market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£105K–£131K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **65%**
- **Sponsored**
- **70%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**11%**
- GC GAVENO CAVAILIA53% - Amazon Basics9% - Utopia Towels9% - Casabella7% - A & B TRADERS6% - X11 Homeware5% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -21.1% search growth over the last 90 days.
3K2KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/black-towels/trend)
## **Top black towels search terms**
- **black towels**52K/yr-27.2%5.5% conv. - **black towel**23K/yr-4.8%3.1% conv. - **black bath towels**23K/yr-27.5%5.3% conv. - **black bath towel**7K/yr-2.9%4.5% conv. - **black bath sheet**7K/yr-25.2%4.2% conv. - **black towel set**7K/yr-7.1%4.5% conv. - **black towels sets bathroom**5K/yr-31.9%5.0% conv. - **black bath sheets**4K/yr-25.7%5.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/black-towels/search-terms)
## **Top black towels products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£12K15%£18K20%£24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GC GAVENO CAVAILIA Soft 100% Cotton 10 Piece Towel Bale Set Aqua**GC GAVENO CAVAILIA**£12.82**4.0★4,178 rev](https://www.amazon.co.uk/dp/B095J364WW) [2**GC GAVENO CAVAILIA Large Towels Bath Sheet - Highly Absorbent Egyptian Cotton Towel Set - 4 Pack Extra Soft Large Bath Towel Black - Quick Dry Bath Sheets - 450 GSM Washable Towels 75 X 135 Cm**GC GAVENO CAVAILIA**£12.59**4.1★2,481 rev](https://www.amazon.co.uk/dp/B0B4F4MKSF) [3**Amazon Basics Bath Towels Fade Resistant 100% Cotton Towel Set Soft and Absorbent 70 x 140 cm Black 2-Pack**Amazon Basics**£9.87**4.3★8,097 rev](https://www.amazon.co.uk/dp/B00Q4TIM3S) [4**A & B TRADERS Pack of 2 or 4 Big Large Jumbo Bath Sheets Towels Soft Cotton Prime Egyptian Bale Sets (Black 2)**A & B TRADERS**£7.88**4.0★817 rev](https://www.amazon.co.uk/dp/B081RGGNTV) [5**GC GAVENO CAVAILIA New Hampton Pack of 4 Hand Towel Set 100% Ringspun Cotton Extra Absorbent 450 GSM Luxury Towel Black 4PK**GC GAVENO CAVAILIA**£8.67**4.1★1,679 rev](https://www.amazon.co.uk/dp/B095HWZM8F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Orighty Black Salon Towel Pack of 12 (Not Bleach Proof 16 x 27 Inches) Super Soft and Absorbent Microfibre Hair Salon Towels for Salon Hand Gym Bath Spa and Home Hair Care**Orighty**£15.62**1,168 rev3y ago](https://www.amazon.co.uk/dp/B0BS3N5WGR) [**GC GAVENO CAVAILIA Towel Bale Set 500 GSM | 8 Piece Towel Set | 2 Hand Towel + 2 Bath Towel + 4 Face Towel | Family Pack Egyptian Cotton Towel Set | Black**GC GAVENO CAVAILIA**£14.00**969 rev3y ago](https://www.amazon.co.uk/dp/B0BT88SHCK) [**Towelogy Premium Bath Towels 100% Egyptian Cotton Zero Twist Super Soft & Highly Absorbent Bathroom Towel Tear Resistant Strength 70 x 120cm | OEKO-TEX CERTIFIED & Eco-friendly (Noir Black 1)**Towelogy**£10.54**207 rev3y ago](https://www.amazon.co.uk/dp/B0C37CGWJ5) [**Towelogy Quick Dry Large Bath Towels Set Egyptian Cotton Ring Spun Premium Hotel Quality Super Absorbent Bathroom Towel 70x125cm (Black Noir 1)**Towelogy**£10.23**59 rev3y ago](https://www.amazon.co.uk/dp/B0BDGBMPNX) [**GC GAVENO CAVAILIA Large Towels Bath Sheet - Highly Absorbent Egyptian Cotton Towel Set - 4 Pack Extra Soft Large Bath Towel Black - Quick Dry Bath Sheets - 450 GSM Washable Towels 75 X 135 Cm**GC GAVENO CAVAILIA**£12.59**2,481 rev4y ago](https://www.amazon.co.uk/dp/B0B4F4MKSF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**A & B TRADERS Pack of 2 or 4 Big Large Jumbo Bath Sheets Towels Soft Cotton Prime Egyptian Bale Sets (Black 2)**A & B TRADERS**£7.88**4.0★**▲ 132%**](https://www.amazon.co.uk/dp/B081RGGNTV) [**GC GAVENO CAVAILIA Large Towels Bath Sheet - Highly Absorbent Egyptian Cotton Towel Set - 4 Pack Extra Soft Large Bath Towel Black - Quick Dry Bath Sheets - 450 GSM Washable Towels 75 X 135 Cm**GC GAVENO CAVAILIA**£12.59**4.1★**▲ 92%**](https://www.amazon.co.uk/dp/B0B4F4MKSF) [**Utopia Towels - 4 Piece Bath Towels Set (69 x 137 CM) - Premium 100% Ring Spun Cotton - Quick Dry Highly Absorbent Soft Feel Towels Perfect for Daily Use (Black)**Utopia Towels**£18.52**4.4★**▲ 81%**](https://www.amazon.co.uk/dp/B0849TZ57C) [**X11 Homeware Bath Towels Pack of 4 Egyptian Cotton Towel Set Highly Absorbent Soft Bathroom Towels Set of 4 Ring Spun Cotton Quick Dry Large Towels (Black)**X11 Homeware**£23.45**4.3★**▲ 79%**](https://www.amazon.co.uk/dp/B07R8GW3ZN) [**Towelogy Quick Dry Large Bath Towels Set Egyptian Cotton Ring Spun Premium Hotel Quality Super Absorbent Bathroom Towel 70x125cm (Black Noir 1)**Towelogy**£10.23**4.1★**▲ 66%**](https://www.amazon.co.uk/dp/B0BDGBMPNX)
**~~View all trending →~~**
## **What buyers say about black towels**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**36%
*“Good quality bath towels”*
**Value For Money**13%
*“fair price”*
**Soft Feel**12%
*“Lovely soft good and nice”*
**Washability**8%
*“Good after a few washes”*
**Size-Overall**5%
*“Good size”*
**Thickness**4%
*“Good quality thick towels”*
**Gifting Purpose**2%
*“These were a present”*
**Durability**2%
*“longevity”*
**Advertised Vs Actual Product**2%
*“Does the job”*
**Color**1%
*“The color is nice”*
### **What buyers complain about **
**Size-Overall**22%
*“Very disappointed with the size”*
**Quality-Overall**21%
*“The towels are of very poor quality”*
**Thickness**7%
*“Thin”*
**Washability**6%
*“a lot of dye came out 1st wash luckily I did them on their own bcoz of being black”*
**Color**4%
*“the black is not black”*
**Pilling/Linting**3%
*“HUGE lint issues”*
**Material Quality**3%
*“Bad materials”*
**Absorbency**3%
*“not very absorbent”*
**Ease Of Cleaning**3%
*“tacky thin terrible I wouldnt class these as towels is class them as a cleaning cloth not worth buying do not buy these”*
**Value For Money**3%
*“In my opinion they are a little bit expensive”*
### **Top return reasons **
**Size-Overall**27%
**Quality-Overall**21%
**Thin**18%
**Color**7%
**Thickness**4%
**Material Quality**4%
**Wet Cleaning**3%
**Advertised Vs Actual Product**3%
**Hard Feel**2%
**Washability**1%
## **Common questions**
- **Is black towels profitable to sell on Amazon United Kingdom?**
- The niche generates £120K/yr across 20 tracked products. 90-day search growth is -21.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the black towels niche?**
- 10 brands and 21 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in black towels?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 0.7%.
- **When does demand for black towels peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the black towels niche?**
- Listings span £7.88–£23.45; the average listing price is £13.09 (sweet spot $15–$100). The average incumbent carries 6,361 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)