---
title: "Black Toilet Brush — £179K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/black-toilet-brush"
last_updated: "2026-07-31T16:52:33.465Z"
locale: en
meta:
description: "Niche score 54/100 · £179K/yr market · 183K searches/yr. Prices mostly outside the sweet spot ($2.68–$17.00) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £179K/yr market · 183K searches/yr. Prices mostly outside the sweet spot ($2.68–$17.00) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Toilet Brush — £179K/yr Amazon UK Niche (2026) - Flapen"
---
# **black toilet brush**
**Worth a look**
Shows low returns (0.6%), but prices mostly outside the sweet spot ($2.68–$17.00) keeps it on the watch list.
Market size 36Growth 19Conversion 89Competition 61Returns 97Price range 14Avg price 28Brand share 68Review moat 36Quality gap 72
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£179K**
£179K/yr · 183K searches
**Review moat**
**Okay****2,945.31**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£9.34**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-11.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.68–£17.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, black toilet brush is a £179K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black toilet brush market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **£187K–£234K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **86%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 92%
**Open market**
**28%**
- Galatians16% - MR.SIGA15% - SetSail12% - Athyior12% - EMBO9% - SAVEGA8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.
4K3KPrime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/black-toilet-brush/trend)
## **Top black toilet brush search terms**
- **black toilet brush**102K/yr-10.2%8.8% conv. - **toilet brush black**46K/yr-7.6%9.4% conv. - **black toilet brush with holder**13K/yr-17.5%8.7% conv. - **black silicone toilet brush**9K/yr-19.3%8.0% conv. - **silicone toilet brush black**5K/yr-29.6%5.4% conv. - **matt black toilet brush**3K/yr-21.9%9.4% conv. - **toilet brushes & holders black**4K/yr-24.9%6.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/black-toilet-brush/search-terms)
## **Top black toilet brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£7K8%£14K12%£22K16%£29K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Silicone Toilet Brush and Holder Set | Freestanding or Wall Mounted Loo Brush | Hygienic TPR Bristles with Hidden Tweezers | Black | Galatians (1 Unit Black.)**Galatians**£6.90**4.6★145 rev](https://www.amazon.co.uk/dp/B0G6TT5FH8) [2**Athyior Silicone Toilet Brush with Holder Set - Flexible Bristles Toilet Brush Bendable Quick Drying Flooring Wall Mounted Long Handle Hygienic Deep Cleaner Anti-drip for Toilet Bathroom Black**Athyior**£6.30**4.2★392 rev](https://www.amazon.co.uk/dp/B0C5J1V5LF) [3**BOLMEN Toilet brush and holder Black or White plastic with Strong Dense Bristles (Black)**EMBO**£2.68**4.5★802 rev](https://www.amazon.co.uk/dp/B0CQRV25FY) [4**SetSail Toilet Brush and Holder Self Closing Lid Toilet Bowl Brushes Holder and Extra Long Handle Ventilated Toilet Brush Set for Bathroom Cleaning Nylon Bristles Black**SetSail**£8.41**4.5★4,635 rev](https://www.amazon.co.uk/dp/B0CKW3GQBB) [5**MR.SIGA Toilet Bowl Brush and Holder Toilet Brush with Durable and Flexible TPR Bristles Wall Mounted Toilet Brush Cleaner for Bathroom Cleaning Black 1 Pack**MR.SIGA**£8.23**4.4★1,685 rev](https://www.amazon.co.uk/dp/B0CFXVJDTQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Silicone Toilet Brush and Holder Set | Freestanding or Wall Mounted Loo Brush | Hygienic TPR Bristles with Hidden Tweezers | Black | Galatians (1 Unit Black.)**Galatians**£6.90**145 rev5mo ago](https://www.amazon.co.uk/dp/B0G6TT5FH8) [**SAVEGA Toilet Brush with Bamboo Handle & Nylon Bristles XL WC Brush 46 cm Elegant Toilet Brush Set with Plastic Holder Modern Bathroom Accessory (Black)**SAVEGA**£5.87**52 rev10mo ago](https://www.amazon.co.uk/dp/B0FPZMRLFN) [**Ibergrif Black Silicone Toilet Brush with Holder Wall Mounted & Freestanding 360 Deep Cleaning Drip Tray Bathroom Cleaning Brush M34156B**Ibergrif**£6.31**9,809 rev1y ago](https://www.amazon.co.uk/dp/B0DQWGFCFX) [**Toilet Brush | Modern Loo Brush set with elegant design | Toilet Brushes & holders with Stainless Steel handle | Compact and efficient Toilet Brush set (1 Unit Black)**Galatians**£6.55**254 rev1y ago](https://www.amazon.co.uk/dp/B0F3TY9SPX) [**Beldray Toilet Brush & Holder AntiBac Treated Non-Scratch Silicone Bristles Splash Proof Discreet Closed-Top Design Long Handle Easy Clean Hygienic Head Resists Staining Black**Beldray**£5.64**37 rev1y ago](https://www.amazon.co.uk/dp/B0F4RM4HXB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Silicone Toilet Brush and Holder Set | Freestanding or Wall Mounted Loo Brush | Hygienic TPR Bristles with Hidden Tweezers | Black | Galatians (1 Unit Black.)**Galatians**£6.90**4.6★**▲ 280%**](https://www.amazon.co.uk/dp/B0G6TT5FH8) [**SetSail Toilet Brush Compact Size Toilet Bowl Brush and Holder Toilet Brushes for Bathroom with Stainless Steel Handle Toilet Cleaner Brush with Durable Scrubbing Bristles Splash-Proof**SetSail**£8.06**4.5★**▲ 236%**](https://www.amazon.co.uk/dp/B0BDRXTC6J) [**SAVEGA Toilet Brush Black with Innovative Bristles Non-Slip Toilet Brush and Holder Set Stylish and Hygienic Design (Matt Black and Grey)**SAVEGA**£6.23**4.4★**▲ 151%**](https://www.amazon.co.uk/dp/B08KBZVK9S) [**SAVEGA Toilet Brush with Bamboo Handle & Nylon Bristles XL WC Brush 46 cm Elegant Toilet Brush Set with Plastic Holder Modern Bathroom Accessory (Black)**SAVEGA**£5.87**4.2★**▲ 60%**](https://www.amazon.co.uk/dp/B0FPZMRLFN) [**Ibergrif Black Silicone Toilet Brush with Holder Wall Mounted & Freestanding 360 Deep Cleaning Drip Tray Bathroom Cleaning Brush M34156B**Ibergrif**£6.31**4.3★**▲ 37%**](https://www.amazon.co.uk/dp/B0DQWGFCFX)
**~~View all trending →~~**
## **What buyers say about black toilet brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“A good product, looks good, sturdy and easy to clean”*
**Value For Money**18%
*“Excellent value for money”*
**Ease Of Cleaning**8%
*“It presents a cleaner appearance in everyday use”*
**Advertised Vs Actual Product**7%
*“Product is exactly as advertised”*
**Design-Overall**6%
*“Super sturdy design”*
**Ease Of Use**6%
*“Ease of use”*
**Assembly/Installation**5%
*“Easy to set up”*
**Strength**5%
*“Sturdy and durable”*
**Size-Overall**3%
*“Easy to fit and use”*
**Brush Quality**2%
*“Nice simple toilet brush”*
### **What buyers complain about **
**Strength**14%
*“quite flimsy”*
**Size-Overall**9%
*“Quite small”*
**Durability**7%
*“Broke in 2 days”*
**Ease Of Cleaning**6%
*“Doesnt help with cleaning”*
**Quality-Overall**6%
*“Poor quality”*
**Value For Money**6%
*“A little expensive maybe”*
**Material Quality**3%
*“Very bad quality made of cheap plastic”*
**Functionality-Overall**2%
*“doesn't perform well”*
**Leak-Proof**2%
*“Leaking product”*
**Adhesion/Stickiness**2%
*“Adhesive sticker won't fix to wall”*
### **Top return reasons **
**Size-Overall**25%
**Quality-Overall**18%
**Defective Material/Parts**10%
**Strength**8%
**Material Quality**6%
**Color**4%
**Adhesion/Stickiness**4%
**Functionality-Overall**3%
**Leak-Proof**2%
**Value For Money**2%
## **Common questions**
- **Is black toilet brush profitable to sell on Amazon United Kingdom?**
- The niche generates £179K/yr across 29 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the black toilet brush niche?**
- 18 brands and 27 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in black toilet brush?**
- Top complaints mined from reviews: Strength, Size-Overall, Durability. The return rate is 0.6%.
- **When does demand for black toilet brush peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the black toilet brush niche?**
- Listings span £2.68–£17.00; the average listing price is £9.34 (sweet spot $15–$100). The average incumbent carries 2,945 reviews — the moat a new listing must climb.
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