---
title: "Black Toaster 4 Slices — £277K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/black-toaster-4-slices"
last_updated: "2026-07-31T13:03:52.069Z"
locale: en
meta:
description: "Niche score 58/100 · £277K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £277K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Toaster 4 Slices — £277K/yr Amazon UK Niche (2026) - Flapen"
---
# **black toaster 4 slices**
**Worth a look**
Shows a sweet-spot price point ($31.63 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 50Growth 6Conversion 47Competition 80Returns 56Price range 95Avg price 95Brand share 71Review moat 40Quality gap 82
**Avg price**
**Incredible****£31.63**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£17.24–£56.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£277K**
£277K/yr · 231K searches
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,548.28**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-37.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, black toaster 4 slices is a £277K/yr Amazon United Kingdom market (231K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black toaster 4 slices market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£190K–£253K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **90%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**93**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 87%
**Open market**
**31%**
- Breville20% - Russell Hobbs15% - Tefal11% - Morphy Richards8% - Quest8% - Kenwood7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -37.4% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/black-toaster-4-slices/trend)
## **Top black toaster 4 slices search terms**
- **black toaster 4 slices**53K/yr-34.5%3.6% conv. - **black 4 slice toaster**45K/yr-32.5%2.7% conv. - **4 slice toaster black**40K/yr-45.9%3.1% conv. - **breville 4 slice toaster**20K/yr-39.6%3.6% conv. - **toaster 4 slice black**23K/yr-39.9%3.4% conv. - **breville toaster 4 slice**18K/yr-33.5%3.7% conv. - **4 slice black toaster**15K/yr-32.4%3.0% conv. - **black toaster 4 slice**8K/yr-28.8%3.5% conv. - **tefal toaster 4 slice**5K/yr-33.2%3.5% conv. - **goodmans toaster 4 slice**3K/yr-10.5%0.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/black-toaster-4-slices/search-terms)
## **Top black toaster 4 slices products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£8K6%£17K9%£25K12%£33K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![Breville Curve 4 Slice Toaster with High Lift & Wide Slots | Black & Chrome [VTT786]](https://m.media-amazon.com/images/I/41i-aemtxJL.jpg)**Breville Curve 4 Slice Toaster with High Lift & Wide Slots | Black & Chrome \[VTT786\]**Breville**£30.08**4.0★3,842 rev](https://www.amazon.co.uk/dp/B01HHR1PRU) [2**Kenwood Dawn Toaster 4 Slot Toaster Reheat 5 Browning Settings Defrost and Cancel Functions Pull Crumb Tray TFP09.000BK 1800W Midnight Black**Kenwood**£26.78**4.3★632 rev](https://www.amazon.co.uk/dp/B0B5Y6GF5L) [3**Russell Hobbs Textures 4 Slice Toaster 21651 - Wide Slots 6 Browning Levels Frozen/Cancel/Reheat Removable Crumb Tray 1500W Black Matt & High Gloss**Russell Hobbs**£28.98**4.3★35,431 rev](https://www.amazon.co.uk/dp/B01A84QTGG) [4**Amazon Basics Toaster 4 Slice with 7 Shade Settings and Removable Crumb Tray Extra Wide Slots 1500W Black**Amazon Basics**£25.86**4.4★760 rev](https://www.amazon.co.uk/dp/B0D2L3J4J2) [5**Quest 4 Slice Toaster Black - Extra Wide Long Slots for Crumpets and Bagels - 6 Settings - Reheat and Defrost**Quest**£19.39**4.0★6,777 rev](https://www.amazon.co.uk/dp/B07QP9978Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HOMILEC 4 Slice Toaster Black - Extra Wide Long Slots for Breads Crumpets and Bagels Reheat and Defrost with 5 Level Browning Control**HOMILEC**£17.24**46 rev4mo ago](https://www.amazon.co.uk/dp/B0GVGNPZK3) [**Tower ECOFORM 900W 4 Slice Toaster Made from Recycled Plastic 6 Browning Levels Independent Dial Controls Defrost/Reheat/Cancel Functions Self-Centring Function Black T20103BLK**Tower**£31.45**25 rev5mo ago](https://www.amazon.co.uk/dp/B0GN9QJ5BF) [**Amazon Basics Toaster 4 Slice with 7 Shade Settings and Removable Crumb Tray Extra Wide Slots 1500W Black**Amazon Basics**£25.86**760 rev1y ago](https://www.amazon.co.uk/dp/B0D2L3J4J2) [**Quest 4 Slice Black Toaster with Extra Wide Slots / 7 Browning Levels/Reheat & Defrost/Crumb Tray & Cord Storage/Bagels Bread Crumpets**Quest**£23.00**136 rev1y ago](https://www.amazon.co.uk/dp/B0F38B2Y7Q) [**Tefal Black Collection 4 Slice Toaster 7 Browning Levels 1430W**Tefal**£31.12**198 rev1y ago](https://www.amazon.co.uk/dp/B0DW45QFJ4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HOMILEC 4 Slice Toaster Black - Extra Wide Long Slots for Breads Crumpets and Bagels Reheat and Defrost with 5 Level Browning Control**HOMILEC**£17.24**3.2★**▲ 476%**](https://www.amazon.co.uk/dp/B0GVGNPZK3) [**Tower ECOFORM 900W 4 Slice Toaster Made from Recycled Plastic 6 Browning Levels Independent Dial Controls Defrost/Reheat/Cancel Functions Self-Centring Function Black T20103BLK**Tower**£31.45**4.1★**▲ 474%**](https://www.amazon.co.uk/dp/B0GN9QJ5BF) [**bella 4 Slice Toaster with Auto Shut Off Extra Wide Slots & Removable Crumb Tray Cancel Defrost & Reheat Function Toast Bread Bagel & Waffle BPA Free Stainless Steel & Black**BELLA**£22.10**4.0★**▲ 212%**](https://www.amazon.co.uk/dp/B0CX9HN8LK) [**Breville VTR013 Curve 4 Slice Toaster - Grey Chrome 700066578**Breville**£30.80**4.0★**▲ 133%**](https://www.amazon.co.uk/dp/B097QV5HRC) [**Morphy Richards Vector 4 Slice Toaster High Gloss Geometric Design Defrost and Reheat Variable Width Slots Removeable Crumb Tray Black 248131**Morphy Richards**£31.41**4.5★**▲ 120%**](https://www.amazon.co.uk/dp/B079J2B15Q)
**~~View all trending →~~**
## **What buyers say about black toaster 4 slices**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Toasting**58%
*“Best toaster”*
**Value For Money**7%
*“Excellent value”*
**Quality-Overall**6%
*“quality appears sturdy”*
**Ease Of Use**3%
*“Convenient for families”*
**Design-Overall**3%
*“it looks stylish”*
**Size-Overall**2%
*“Good size for family”*
**Advertised Vs Actual Product**2%
*“As described”*
**Ease Of Cleaning**1%
*“Easy to clean”*
**Cooking Experience**1%
*“Cooks great and quick”*
**Efficiency**1%
*“Really efficient”*
### **What buyers complain about **
**Toasting**35%
*“only toasts one side of bread”*
**Durability**17%
*“1st one broke after 2 days”*
**Quality-Overall**8%
*“This is expensive for the quality as looks like many of the cheaper brands”*
**Size-Overall**6%
*“A little big”*
**Value For Money**3%
*“Overpriced”*
**Functionality-Overall**3%
*“Doesnt work efficiently”*
**Cooking Experience**2%
*“Uneven toasting”*
**Heating**2%
*“Does not heat up properly”*
**Flammable**1%
*“Fire hazard”*
**Touch/Button Controls**1%
*“These buttons do nothing”*
### **Top return reasons **
**Toasting**47%
**Functionality-Overall**15%
**Size-Overall**11%
**Heating**3%
**Color**3%
**Mechanism Issues**2%
**Quality-Overall**2%
**Durability**2%
**Product Condition**2%
**Flammable**1%
## **Common questions**
- **Is black toaster 4 slices profitable to sell on Amazon United Kingdom?**
- The niche generates £277K/yr across 39 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -37.4%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the black toaster 4 slices niche?**
- 20 brands and 93 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in black toaster 4 slices?**
- Top complaints mined from reviews: Toasting, Durability, Quality-Overall. The return rate is 2.8%.
- **When does demand for black toaster 4 slices peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the black toaster 4 slices niche?**
- Listings span £17.24–£56.43; the average listing price is £31.63 (sweet spot $15–$100). The average incumbent carries 2,548 reviews — the moat a new listing must climb.
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