---
title: "Black Throw — £62K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/black-throw"
last_updated: "2026-07-31T12:22:21.537Z"
locale: en
meta:
description: "Niche score 42/100 · £62K/yr market · 179K searches/yr · £9.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £62K/yr market · 179K searches/yr · £9.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Throw — £62K/yr Amazon UK Niche (2026) - Flapen"
---
# **black throw**
**Skip it**
Prices mostly outside the sweet spot ($5.51–$14.80) — this niche doesn't clear our bar today.
Market size 16Growth 12Conversion 45Competition 61Returns 95Price range 0Avg price 31Brand share 72Review moat 24Quality gap 52
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£9.75**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****6,367.7**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£62K**
£62K/yr · 179K searches
**Growth**
**Bad****-26.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£5.51–£14.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, black throw is a £62K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black throw market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£59K–£78K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **67%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 93%
**Open market**
**33%**
- BEDELITE19% - Exclusivo Mezcla14% - Dreamscene12% - Amazon Basics10% - Aisbo7% - EHC6%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -26.9% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25 seasonDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/black-throw/trend)
## **Top black throw search terms**
- **black throw**48K/yr-29.1%2.9% conv. - **black blanket**45K/yr-23.1%3.1% conv. - **black throws for sofa**22K/yr-21.5%2.5% conv. - **black fleece blanket**11K/yr-35.5%5.0% conv. - **black throws**10K/yr-28.4%2.4% conv. - **black throw for bed**11K/yr-27.7%2.1% conv. - **black sofa throw**6K/yr-20.5%2.0% conv. - **black blanket throw**7K/yr-31.4%3.6% conv. - **black bed throw**5K/yr-31.7%2.0% conv. - **black fluffy blanket**6K/yr-24.9%2.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/black-throw/search-terms)
## **Top black throw products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£6K15%£9K20%£12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BEDELITE Fluffy Fleece Blanket Cosy Soft Throw 127x152 cm Black**BEDELITE**£11.18**4.6★766 rev](https://www.amazon.co.uk/dp/B0FDKWLZFR) [2**Dreamscene Throws for Sofas Black Blanket Super Soft Warm Cosy Polar Fleece Blanket for Bed Settee Armchairs Lightweight Single Bed Throw 120 x 150cm**Dreamscene**£5.51**4.1★10,001 rev](https://www.amazon.co.uk/dp/B014KXF9XA) [3**Amazon Basics Soft Fluffy Fleece Throw Blanket Cosy Not Heated Sofa Throw 127 x 152 cm Black**Amazon Basics**£8.29**4.5★773 rev](https://www.amazon.co.uk/dp/B0DNQ4MR7M) [4**Exclusivo Mezcla Soft Striped Fleece Blanket Black Sofa Bed Throw**Exclusivo Mezcla**£11.40**4.4★4,493 rev](https://www.amazon.co.uk/dp/B0D25YK9MM) [5**Exclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Black**Exclusivo Mezcla**£11.02**4.5★4,825 rev](https://www.amazon.co.uk/dp/B0C6DX9W4D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tifschlaf Fleece Fluffy Throw Blanket - Black Single Bed Throw for Sofa Soft & Cosy Blanket for Couch 130x150cm**Tifschlaf**£11.30**20 rev7mo ago](https://www.amazon.co.uk/dp/B0GD6JPN4R) [**Sunshine Comforts Fleece Stripe Throw Blanket For Sofa - 100% Polyester Soft Cosy Warm Blankets For Bed Light Warm Soft Cute Throw For Women and Girls - Black Double (150X200CM)**Sunshine Comforts**£7.86**69 rev11mo ago](https://www.amazon.co.uk/dp/B0FNN66B4D) [**Amazon Basics Reversible Sherpa Fleece Sofa Throw Blanket Soft Bed Throw 127 x 152 cm Black**Amazon Basics**£10.41**415 rev11mo ago](https://www.amazon.co.uk/dp/B0DNQ8Z6WK) [**Living Room Decor Home Black Throw Blanket Gifts for Women Men 127 x152 Soft Fluffy Fleece Flannel Cozy Fuzzy Plush Warm Minky Couch Bed Blanket Bedroom Spring Decor Black Gifts for Him Her**LANE LINEN**£9.20**208 rev11mo ago](https://www.amazon.co.uk/dp/B0FCZY3D75) [**Amazon Basics Soft Fluffy Fleece Throw Blanket Cosy Not Heated Sofa Throw 127 x 152 cm Black**Amazon Basics**£8.29**773 rev11mo ago](https://www.amazon.co.uk/dp/B0DNQ4MR7M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tifschlaf Fleece Fluffy Throw Blanket - Black Single Bed Throw for Sofa Soft & Cosy Blanket for Couch 130x150cm**Tifschlaf**£11.30**4.6★**▲ 391%**](https://www.amazon.co.uk/dp/B0GD6JPN4R) [**Aisbo Black Throws Blankets for Sofa - Single Fleece Fluffy Bed Throws for Sofas Soft Warm Fuzzy Blanket for Couch 130x150 cm**Aisbo**£10.71**4.3★**▲ 366%**](https://www.amazon.co.uk/dp/B0DXPPC6X9) [**Sunshine Comforts Fleece Stripe Throw Blanket For Sofa - 100% Polyester Soft Cosy Warm Blankets For Bed Light Warm Soft Cute Throw For Women and Girls - Black Double (150X200CM)**Sunshine Comforts**£7.86**4.4★**▲ 266%**](https://www.amazon.co.uk/dp/B0FNN66B4D) [**Living Room Decor Home Black Throw Blanket Gifts for Women Men 127 x152 Soft Fluffy Fleece Flannel Cozy Fuzzy Plush Warm Minky Couch Bed Blanket Bedroom Spring Decor Black Gifts for Him Her**LANE LINEN**£9.20**4.5★**▲ 226%**](https://www.amazon.co.uk/dp/B0FCZY3D75) [**EHC Waffle Cotton Woven Arm Chair Sofa Single Throw 1 Seater Chair/Sofa/Bed 127 x 152 cm Black**EHC**£8.43**4.3★**▲ 80%**](https://www.amazon.co.uk/dp/B009YJELJO)
**~~View all trending →~~**
## **What buyers say about black throw**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**33%
*“Lovely and soft”*
**Warmth**17%
*“warm, the quality is high and its super fluffy”*
**Quality-Overall**10%
*“Good quality”*
**Comfort-Overall**9%
*“Comfortable”*
**Value For Money**9%
*“Value for money”*
**Ease Of Use**4%
*“Easy to snag”*
**Advertised Vs Actual Product**4%
*“As described”*
**Color**2%
*“Colour hasnt faded from washing”*
**Weight Light**2%
*“light weight”*
**Thickness**2%
*“Great thickness and quality for price”*
### **What buyers complain about **
**Quality-Overall**26%
*“Not the quality I expected”*
**Size-Overall**17%
*“Not fit for purpose”*
**Thickness**16%
*“Its not exactly thick”*
**Wood Quality**8%
*“it was horrible covered in pieces of shards of wood”*
**Thin**8%
*“ok. thin”*
**Advertised Vs Actual Product**4%
*“Nothing like advertised very thin”*
### **Top return reasons **
**Size-Overall**42%
**Quality-Overall**14%
**Thin**10%
**Color**7%
**Material Quality**7%
**Value For Money**5%
**Thickness**4%
**Comfort-Overall**3%
**Upholstery/Fabric Quality**2%
**Weight Light**1%
## **Common questions**
- **Is black throw profitable to sell on Amazon United Kingdom?**
- The niche generates £62K/yr across 27 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -26.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the black throw niche?**
- 18 brands and 22 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in black throw?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 0.9%.
- **When does demand for black throw peak?**
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the black throw niche?**
- Listings span £5.51–£14.80; the average listing price is £9.75 (sweet spot $15–$100). The average incumbent carries 6,368 reviews — the moat a new listing must climb.
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