---
title: "Search terms — black thread - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/black-thread/search-terms"
last_updated: "2026-07-31T14:31:55.694Z"
locale: en
meta:
  description: "Niche score 50/100 · £80K/yr market · 101K searches/yr. Prices mostly outside the sweet spot ($1.19–$8.61) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £80K/yr market · 101K searches/yr. Prices mostly outside the sweet spot ($1.19–$8.61) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — black thread - Flapen"
---

# **black thread**

**Worth a look**

Shows searches that convert (21.7% search→purchase), but prices mostly outside the sweet spot ($1.19–$8.61) keeps it on the watch list.

Market size 20Growth 22Conversion 100Competition 59Returns 99Price range 0Avg price 10Brand share 53Review moat 47Quality gap 65

**Conversion**

**Incredible****21.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,767.21**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-6.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£80K**

£80K/yr · 101K searches

**Avg price**

**Bad****£3.65**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.19–£8.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100