---
title: "Products — black fridge freezer - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/black-fridge-freezer/products"
last_updated: "2026-07-31T14:18:07.526Z"
locale: en
meta:
  description: "Niche score 52/100 · £446K/yr market. Prices mostly outside the sweet spot ($160.75–$410.61) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £446K/yr market. Prices mostly outside the sweet spot ($160.75–$410.61) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — black fridge freezer - Flapen"
---

# **black fridge freezer**

**Worth a look**

Shows a thin review moat (284 avg reviews), but prices mostly outside the sweet spot ($160.75–$410.61) keeps it on the watch list.

Market size 57Growth 46Conversion 12Competition 67Returns 32Price range 0Avg price 38Brand share 74Review moat 86Quality gap 84

**Review moat**

**Great****283.74**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£446K**

£446K/yr · 177K searches

**Growth**

**Okay****+16.9%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****£255.08**

avg listing price — sweet spot $15–$100

**Returns**

**Okay****4.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****£160.75–£410.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")