---
title: "Black Fridge Freezer — £446K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/black-fridge-freezer"
last_updated: "2026-07-31T13:05:12.055Z"
locale: en
meta:
description: "Niche score 52/100 · £446K/yr market. Prices mostly outside the sweet spot ($160.75–$410.61) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £446K/yr market. Prices mostly outside the sweet spot ($160.75–$410.61) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Fridge Freezer — £446K/yr Amazon UK Niche (2026) - Flapen"
---
# **black fridge freezer**
**Worth a look**
Shows a thin review moat (284 avg reviews), but prices mostly outside the sweet spot ($160.75–$410.61) keeps it on the watch list.
Market size 57Growth 46Conversion 12Competition 67Returns 32Price range 0Avg price 38Brand share 74Review moat 86Quality gap 84
**Review moat**
**Great****283.74**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£446K**
£446K/yr · 177K searches
**Growth**
**Okay****+16.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£255.08**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****£160.75–£410.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, black fridge freezer is a £446K/yr Amazon United Kingdom market (177K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black fridge freezer market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£255K–£319K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#168**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **90%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 91%
**Open market**
**32%**
- Fridgemaster19% - Hoover11% - COMFEE'11% - CANDY10% - Cookology9% - Willow8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.9% search growth over the last 90 days.
5K3KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/black-fridge-freezer/trend)
## **Top black fridge freezer search terms**
- **black fridge freezer**107K/yr+13.5%0.6% conv. - **fridge freezer black**32K/yr+33.2%0.7% conv. - **black fridge freezer 50/50 frost free**18K/yr+32.6%0.8% conv. - **black fridge freezer 50/50**8K/yr-8.5%1.0% conv. - **tall black fridge freezer**6K/yr+15.2%0.2% conv. - **black frost free fridge freezer**6K/yr-16.9%0.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/black-fridge-freezer/search-terms)
## **Top black fridge freezer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£13K6%£27K9%£40K12%£54K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fridgemaster MC50165EB 50cm Freestanding 60/40 Fridge Freezer - 175-litre capacity with Crisper box - Reversible Door - LED Lighting- 4 Star Freezer Rating - Black - E Rated**Fridgemaster**£164.35**4.2★1,621 rev](https://www.amazon.co.uk/dp/B0CLVKMYLT) [2**COMFEE 174L Freestanding Fridge Freezer Low Frost RCB169BL2UK(E)**COMFEE'**£160.75**4.0★143 rev](https://www.amazon.co.uk/dp/B0F5HB6XBG) [3**Cookology 142L Freestanding 50/50 Fridge Freezer - Black**Cookology**£179.78**4.2★544 rev](https://www.amazon.co.uk/dp/B0BNLJD1KF) [4**Willow WFF157B 157L Freestanding 70/30 Fridge Freezer with Adjustable Thermostat Mark-Proof Finish Low Frost 2 Year Warranty - Black**Willow**£171.05**4.3★470 rev](https://www.amazon.co.uk/dp/B0BRQLVK97) [5**CHiQ FBM157L4EU Fridge Freezer Net Capacity 157L 70/30 Width 48CM Height 144CM Black Low Frost Enegy Rated E 39 dB 12-Year Compressor Service**CHiQ**£165.22**4.2★624 rev](https://www.amazon.co.uk/dp/B0B6RVQ1J9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fridgemaster MC55240EB 55cm Freestanding 252 Litre 50/50 Fridge Freezer - LED Lighting - 4 Star Freezer Rating - Black - E Rated H174.3 x W55.4 x D55.8 cm**Fridgemaster**£216.80**501 rev1mo ago](https://www.amazon.co.uk/dp/B0H4VGDDYX) [**Hoover HONCQ3T518ENTK 55cm Total No Frost Fridge Freezer - Black - E Rated**Hoover**£266.20**5 rev4mo ago](https://www.amazon.co.uk/dp/B0GTWKMGP5) [**HVT3CLECKIHB H Fridge 300-55cm Wide - 50/50 Split - 252 Litre Capacity - Low Frost - Four Freezer Drawers - Black Freestanding Fridge Freezer**Generic**£223.66**10 rev6mo ago](https://www.amazon.co.uk/dp/B0GFPZTT7H) [**HYE Side By Side American Fridge Freezer - 444L Frost Free Water Dispenser Black**HYE**£368.62**97 rev7mo ago](https://www.amazon.co.uk/dp/B0G537F568) [**ASCOLI 120L Freestanding Retro Fridge 88L/32L Direct Cooling Mechanical Control Metal Handle Adjustable Tempered Glass Shelves Led Light**ASCOLI**£217.44**18 rev11mo ago](https://www.amazon.co.uk/dp/B0FMK133C7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hoover HONCQ3T518ENTK 55cm Total No Frost Fridge Freezer - Black - E Rated**Hoover**£266.20**3.7★**▲ 245%**](https://www.amazon.co.uk/dp/B0GTWKMGP5) [**Fridgemaster MC55240EB 55cm Freestanding 252 Litre 50/50 Fridge Freezer - LED Lighting - 4 Star Freezer Rating - Black - E Rated H174.3 x W55.4 x D55.8 cm**Fridgemaster**£216.80**4.4★**▲ 240%**](https://www.amazon.co.uk/dp/B0H4VGDDYX) [**Hisense RB327N4WBE 256 Litre 50/50 Freestanding Frost Free Fridge Freezer with Water Dispenser - E Rating**Hisense**£248.98**4.5★**▲ 146%**](https://www.amazon.co.uk/dp/B0D4DVX5GZ) [**ASCOLI 120L Freestanding Retro Fridge 88L/32L Direct Cooling Mechanical Control Metal Handle Adjustable Tempered Glass Shelves Led Light**ASCOLI**£217.44**3.6★**▲ 145%**](https://www.amazon.co.uk/dp/B0FMK133C7) [**HYE Side By Side American Fridge Freezer - 444L Frost Free Water Dispenser Black**HYE**£368.62**4.3★**▲ 144%**](https://www.amazon.co.uk/dp/B0G537F568)
**~~View all trending →~~**
## **What buyers say about black fridge freezer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**23%
*“Excellent value for money”*
**Size-Overall**20%
*“Size is accurate”*
**Quality-Overall**15%
*“No complaints”*
**Storage Capacity**11%
*“It has a wonderful storage capacity”*
**Noise Level**7%
*“it is quiet”*
**Advertised Vs Actual Product**5%
*“Works like a dream”*
**Design-Overall**3%
*“Perfectly formed,”*
**Compactness**2%
*“Brilliant compact fridge/freezer”*
**Color**2%
*“the color it is the same as the picture”*
**Ease Of Use**2%
*“easy no hassle”*
### **What buyers complain about **
**Size-Overall**44%
*“it will not fit through my door”*
**Quality-Overall**7%
*“they are not performing quality checks”*
**Heating**5%
*“also fridge didn't cool correctly”*
**Durability**4%
*“broke after 3years”*
**Noise Level**4%
*“The noise it makes is driving me nuts”*
**Ice Maker**3%
*“The freezer builds too much ice”*
**Scratch Resistance**3%
*“The fridge has scratches on the left side so its very disappointing as the fridge is the right size for what I wanted”*
**Temperature Control**2%
*“freezer are both really cold”*
**Value For Money**2%
*“Not worth the price”*
**Functionality-Overall**2%
*“water dispenser never worked”*
### **Top return reasons **
**Size-Overall**67%
**Defective Material/Parts**5%
**Temperature Control**4%
**Scratch Resistance**3%
**Functionality-Overall**2%
**Storage Capacity**2%
**Heating**2%
**Quality-Overall**2%
**Color**1%
**Noise Level**1%
## **Common questions**
- **Is black fridge freezer profitable to sell on Amazon United Kingdom?**
- The niche generates £446K/yr across 31 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +16.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the black fridge freezer niche?**
- 19 brands and 22 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in black fridge freezer?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Heating. The return rate is 4.4%.
- **When does demand for black fridge freezer peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the black fridge freezer niche?**
- Listings span £160.75–£410.61; the average listing price is £255.08 (sweet spot $15–$100). The average incumbent carries 284 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)