---
title: "Black Felt — £37K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/black-felt"
last_updated: "2026-07-31T13:41:59.162Z"
locale: en
meta:
description: "Niche score 45/100 · £37K/yr market · 56K searches/yr · £5.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £37K/yr market · 56K searches/yr · £5.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Felt — £37K/yr Amazon UK Niche (2026) - Flapen"
---
# **black felt**
**Skip it**
Prices mostly outside the sweet spot ($2.59–$13.01) — this niche doesn't clear our bar today.
Market size 9Growth 11Conversion 94Competition 35Returns 96Price range 0Avg price 16Brand share 67Review moat 85Quality gap 58
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****306.05**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£5.70**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-28.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£37K**
£37K/yr · 56K searches
**Price range**
**Bad****£2.59–£13.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, black felt is a £37K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Mar–Sep–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black felt market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£34K–£46K**
- units × avg price
- **Conversion rate**
- **11.6%**
- **Avg BSR**
- **#529**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **79%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **204 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**29%**
- CUIDAKJ25% - Styquenzer18% - Discount Fabrics LTD8% - Jtnohx7% - YQQYG7% - DIVINA VITAE6%
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -28.1% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Sep, Oct, Nov · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/black-felt/trend)
## **Top black felt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£7K30%£11K40%£15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**5 Pieces 1mm Felt Fabric 20 x 30 cm Black Felt for Craft Craft Materials for Sewing DIY Crafting and Various Holiday Decorations**CUIDAKJ**£3.45**4.5★283 rev](https://www.amazon.co.uk/dp/B0CQRG5VKD) [2**Black Felt Sheets 10 PCS Fabric for Crafts Stiff & Soft 7 X 11 DIY Art & Sewing Projects**Styquenzer**£4.04**4.3★214 rev](https://www.amazon.co.uk/dp/B0DKFDDC84) [3**Acrylic Felt Fabric by the Metre - 60 (150cm) Extra Wide 1mm Thick - Continuous Length Soft Crafting for Sewing Applique Decorations & Upholstery - Discount Fabrics LTD(Black 0.5)**Discount Fabrics LTD**£5.14**4.6★1,482 rev](https://www.amazon.co.uk/dp/B08S9WP4DL) [4**10 Pcs Black Felt Sheets 8 X 12 Soft Felt Fabric Felts Sheets for Crafts for DIY Crafts Sewing Quilting Project Patchwork**YQQYG**£3.72**4.1★55 rev](https://www.amazon.co.uk/dp/B0FYCSRGXD) [5**Felt Sheets Fabric 7 x 11 Soft Felt Fabric for Crafts 10Pcs Halloween Christmas Fabrics Fall Felts for DIY and Sewing Projects (Black)**DIVINA VITAE**£4.24**4.4★1,293 rev](https://www.amazon.co.uk/dp/B0CGD8QC65)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HJZHII 15 Pcs Black Felt Sheets 11.8 x 7.87 Felt Fabric Sheets Soft Fabric Felts for Crafts Handcraft Sewing Quilting Patchwork DIY Holiday Decorations**HJZHII**£3.41**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GJZSHYNG) [**10 PCS Black Felt Fabric Sheets 18 X 28.5cm Felt Squares Sheets for Crafts 1mm Non-Woven Soft Craft Felts Paper for Sewing DIY Projects Decoration**Ezymivs**£4.11**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GMFVGXTF) [**10 Pcs Black Felt Sheets 8 X 12 Soft Felt Fabric Felts Sheets for Crafts for DIY Crafts Sewing Quilting Project Patchwork**YQQYG**£3.72**55 rev8mo ago](https://www.amazon.co.uk/dp/B0FYCSRGXD) [**5PCS Black Felt Sheets 30 X 20 CM Soft Felts Sheets Fabric Black Craft-Felt Fabric 1mm Thick Stiff Craft-Felt Cloth Pads Sheet for Sewing DIY Crafting and Christmas Decorations**Ulvironte**£3.69**4 rev8mo ago](https://www.amazon.co.uk/dp/B0FZKLZHZY) [**20cm x 148cm Black Felt Self Adhesive Sticky Back Velvet Fabric Roll for Jewellery Box Liner Drawer Insert & DIY Crafts 1mm Thick Soft Craft Felt Sheets for Furniture Scratch Protection**HYMC**£4.99**2 rev9mo ago](https://www.amazon.co.uk/dp/B0FW4SW3FS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**10 PCS Black Felt Fabric Sheets 18 X 28.5cm Felt Squares Sheets for Crafts 1mm Non-Woven Soft Craft Felts Paper for Sewing DIY Projects Decoration**Ezymivs**£4.11**5.0★**▲ 407%**](https://www.amazon.co.uk/dp/B0GMFVGXTF) [**BENECREAT 300x40cm/118.1x15.7IN Felt Fabric Roll Black 2mm Thick**BENECREAT**£9.67**4.8★**▲ 396%**](https://www.amazon.co.uk/dp/B0D964WQYP) [**HJZHII 15 Pcs Black Felt Sheets 11.8 x 7.87 Felt Fabric Sheets Soft Fabric Felts for Crafts Handcraft Sewing Quilting Patchwork DIY Holiday Decorations**HJZHII**£3.41**3.0★**▲ 309%**](https://www.amazon.co.uk/dp/B0GJZSHYNG) [**10 Pcs Black Felt Sheets 8 X 12 Soft Felt Fabric Felts Sheets for Crafts for DIY Crafts Sewing Quilting Project Patchwork**YQQYG**£3.72**4.1★**▲ 289%**](https://www.amazon.co.uk/dp/B0FYCSRGXD) [**Black Felt Fabric Sheet by The Metre 90 cm Wide Thick Material for Sewing DIY Crafts and Embroidery**Generic**£6.96**4.2★**▲ 255%**](https://www.amazon.co.uk/dp/B0FD3KR68X)
**~~View all trending →~~**
## **What buyers say about black felt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**16%
*“Very good product at a fair price”*
**Advertised Vs Actual Product**16%
*“Exactly as described”*
**Adhesion/Stickiness**12%
*“Sticky”*
**Material Quality**11%
*“Great felt”*
**Ease Of Use**10%
*“soft to touch so easy to use”*
**Color**9%
*“has a good even colour throughout”*
**Quality-Overall**7%
*“Good quality”*
**Thickness**6%
*“is a decent thickness”*
**Soft Feel**5%
*“Good quality and very soft”*
**Design-Overall**4%
*“Great item for crafting”*
### **What buyers complain about **
**Material Quality**25%
*“Synthetic felt NOT wool felt”*
**Advertised Vs Actual Product**25%
*“This shouldn't really be described as felt”*
**Quality-Overall**25%
*“Rubbish”*
**Color**5%
*“The only reason this has not got a 5 star review is I ordered two colours from same supplier”*
### **Top return reasons **
**Material Quality**20%
**Thin**14%
**Quality-Overall**13%
**Size-Overall**9%
**Thickness**8%
**Adhesion/Stickiness**7%
**Compatibility-Overall**7%
**Color**7%
**Soft Feel**4%
**Defective Material/Parts**2%
## **Common questions**
- **Is black felt profitable to sell on Amazon United Kingdom?**
- The niche generates £37K/yr across 19 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -28.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the black felt niche?**
- 17 brands and 21 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in black felt?**
- Top complaints mined from reviews: Material Quality, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.9%.
- **When does demand for black felt peak?**
- Demand peaks in Mar–Sep–Oct–Nov; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the black felt niche?**
- Listings span £2.59–£13.01; the average listing price is £5.70 (sweet spot $15–$100). The average incumbent carries 306 reviews — the moat a new listing must climb.
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