---
title: "Black Felt Tip Pens — £45K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/black-felt-tip-pens"
last_updated: "2026-07-31T13:06:33.634Z"
locale: en
meta:
description: "Niche score 49/100 · £45K/yr market · 75K searches/yr · £5.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £45K/yr market · 75K searches/yr · £5.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Felt Tip Pens — £45K/yr Amazon UK Niche (2026) - Flapen"
---
# **black felt tip pens**
**Skip it**
Prices mostly outside the sweet spot ($1.56–$11.03) — this niche doesn't clear our bar today.
Market size 11Growth 20Conversion 88Competition 67Returns 99Price range 0Avg price 16Brand share 86Review moat 24Quality gap 48
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,336.68**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.90**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£45K**
£45K/yr · 75K searches
**Price range**
**Bad****£1.56–£11.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, black felt tip pens is a £45K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black felt tip pens market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£47K–£59K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#92**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**81**
**Top-5 brand share**
**49%**
Top 20: 98%
**Top-5 click share**
**45%**
Top 20: 92%
**Open market**
**44%**
- DOLLAR16% - Thboxes10% - Berol9% - Mogyann7% - Paper Mate7% - WINSONS7%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -10.5% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Nov · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/black-felt-tip-pens/trend)
## **Top black felt tip pens search terms**
- **black felt tip pens**44K/yr-12.8%9.7% conv. - **black colouring pens**13K/yr-8.2%9.3% conv. - **black felt tips**6K/yr+3.2%8.0% conv. - **black felt pens**5K/yr-18.2%9.1% conv. - **black felt tip**3K/yr-5.3%6.6% conv. - **black felt tip pen**3K/yr-4.3%8.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/black-felt-tip-pens/search-terms)
## **Top black felt tip pens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£5K16%£7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DOLLAR ColorMax Felt Tips Colouring Pens BLACK Pack of 10 Ideal for Draw Colour Mark Sketch Write Perfect for School Office Home Everyday Use**DOLLAR**£4.90**4.3★220 rev](https://www.amazon.co.uk/dp/B0C3RWX76D) [2**Thboxes 12 Pack Dual Tip Black Felt Tip Pens Washable Water-Based**Thboxes**£6.03**4.5★435 rev](https://www.amazon.co.uk/dp/B0FS7KMVPF) [3**Berol Colour Broad Fibre Tipped Pen - Black Pack of 12**Berol**£8.09**4.6★469 rev](https://www.amazon.co.uk/dp/B000SHSHDW) [4**Mogyann Felt Tip Pens 12 Pack Black Markers Colouring Pens for Art Drawing Sketching**Mogyann**£6.72**4.4★2,780 rev](https://www.amazon.co.uk/dp/B09VSCT6YR) [5**WINSONS Black Acrylic Markers Paint Pens Acrylic Pens Waterproof Non-Toxic odorless Fine and Brush Nibs for Paper Pottery Stones 12 PCS**WINSONS**£6.11**4.5★396 rev](https://www.amazon.co.uk/dp/B0FH9WBS9M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Surcotto Black Felt Tip Pens 12 Pack Black Markers Colouring Pens Dual Tip Brush Pen Water-Based Fineliners Markers for Adults Art Drawing Sketching Journaling Calligraphy**Surcotto**£6.37**1,404 rev4mo ago](https://www.amazon.co.uk/dp/B0GTNRT2RS) [**VAKKI Felt Tip Pens 12 Pack Black Markers Colouring Pens for Adults 0.4mm Fineliners for Art Drawing Sketching**VAKKI**£6.55**1,391 rev4mo ago](https://www.amazon.co.uk/dp/B0GSQN9Z9W) [**Thboxes 12 Pack Dual Tip Black Felt Tip Pens Washable Water-Based**Thboxes**£6.03**435 rev10mo ago](https://www.amazon.co.uk/dp/B0FS7KMVPF) [**WINSONS Black Acrylic Markers Paint Pens Acrylic Pens Waterproof Non-Toxic odorless Fine and Brush Nibs for Paper Pottery Stones 12 PCS**WINSONS**£6.11**396 rev10mo ago](https://www.amazon.co.uk/dp/B0FH9WBS9M) [**ARTISTRO 5 Black Acrylic Paint Pens Dual Tip (Brush & Fine) Markers for Fabric Canvas Rock Glass Wood Calligraphy Scrapbook Supplies DIY & Gift for Kids Teens - Art Set**ARTISTRO**£6.46**6,892 rev12mo ago](https://www.amazon.co.uk/dp/B0F2JKX1R9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Surcotto Black Felt Tip Pens 12 Pack Black Markers Colouring Pens Dual Tip Brush Pen Water-Based Fineliners Markers for Adults Art Drawing Sketching Journaling Calligraphy**Surcotto**£6.37**4.6★**▲ 356%**](https://www.amazon.co.uk/dp/B0GTNRT2RS) [**VAKKI Felt Tip Pens 12 Pack Black Markers Colouring Pens for Adults 0.4mm Fineliners for Art Drawing Sketching**VAKKI**£6.55**4.6★**▲ 352%**](https://www.amazon.co.uk/dp/B0GSQN9Z9W) [**G4GADGET Black Permanent Marker Bullet Tip Fine Point Ideal for Plastic Wood Metal and Glass - Durable & Quick-Drying Ink (10) - Packaging May Vary**G4GADGET**£3.34**4.5★**▲ 126%**](https://www.amazon.co.uk/dp/B0DG3PFJL3) [**WINSONS Black Acrylic Markers Paint Pens Acrylic Pens Waterproof Non-Toxic odorless Fine and Brush Nibs for Paper Pottery Stones 12 PCS**WINSONS**£6.11**4.5★**▲ 65%**](https://www.amazon.co.uk/dp/B0FH9WBS9M) [**REQUISITE NEEDS 12 x Smudge Resistant Fine Point Black Permanent Marker**REQUISITE NEEDS**£3.14**4.3★**▲ 60%**](https://www.amazon.co.uk/dp/B08LNR4V9B)
**~~View all trending →~~**
## **What buyers say about black felt tip pens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“I love their consistent quality”*
**Value For Money**13%
*“Brilliant value for money”*
**Advertised Vs Actual Product**9%
*“Work as advertised”*
**Pen/Pencil Quality**9%
*“Perfect quality pens”*
**Writing Experience**6%
*“love the writing ability”*
**Nib/Tip Quality**5%
*“The fine tip is probably the best part for me”*
**Sharpness**4%
*“Sharpie pens”*
**Ease Of Use**4%
*“Easy to use”*
**Drawing Experience**3%
*“Ideal for drawing”*
**Color**3%
*“Great colour”*
### **What buyers complain about **
**Quality-Overall**15%
*“Bad quality”*
**Durability**8%
*“They also dont seem to last long”*
**Color**7%
*“mire of a dirty grey”*
**Nib/Tip Quality**6%
*“The thick tips are breaking up”*
**Value For Money**6%
*“they are so expensive”*
**Moist/Dry**6%
*“they seem a little dry”*
**Drying Time**5%
*“does not dry quickly”*
**Functionality-Overall**5%
*“dont work at all”*
**Dry/Empty Ink**4%
*“All of the pens are dried out”*
**Thickness**4%
*“Dont as thick as it shows”*
### **Top return reasons **
**Dry/Empty Ink**12%
**Color**11%
**Functionality-Overall**10%
**Nib/Tip Quality**9%
**Thickness**6%
**Moist/Dry**5%
**Quality-Overall**5%
**Advertised Vs Actual Product**4%
**Ink Leakage**3%
**Size-Overall**3%
## **Common questions**
- **Is black felt tip pens profitable to sell on Amazon United Kingdom?**
- The niche generates £45K/yr across 28 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the black felt tip pens niche?**
- 23 brands and 81 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in black felt tip pens?**
- Top complaints mined from reviews: Quality-Overall, Durability, Color. The return rate is 0.2%.
- **When does demand for black felt tip pens peak?**
- Demand peaks in Feb–Nov; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the black felt tip pens niche?**
- Listings span £1.56–£11.03; the average listing price is £5.90 (sweet spot $15–$100). The average incumbent carries 5,337 reviews — the moat a new listing must climb.
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