---
title: "Black Dinner Set — £77K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/black-dinner-set"
last_updated: "2026-07-31T20:41:23.444Z"
locale: en
meta:
description: "Niche score 56/100 · £77K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £77K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Dinner Set — £77K/yr Amazon UK Niche (2026) - Flapen"
---
# **black dinner set**
**Worth a look**
Shows a sweet-spot price point ($27.59 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 19Growth 12Conversion 27Competition 85Returns 84Price range 83Avg price 95Brand share 90Review moat 78Quality gap 60
**Avg price**
**Incredible****£27.59**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£3.13–£82.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****449.51**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£77K**
£77K/yr · 132K searches
**Growth**
**Bad****-25.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, black dinner set is a £77K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black dinner set market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£55K–£69K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#120**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **78%**
- **Out of stock**
- **19.1%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**41 **▲rising
**Sellers**
**59**
**Top-5 brand share**
**45%**
Top 20: 85%
**Top-5 click share**
**30%**
Top 20: 68%
**Open market**
**50%**
- HaWare15% - vancasso10% - Herogo10% - Homikit6% - Richmount5% - VonShef5%
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -25.8% search growth over the last 90 days.
4K3KPrime Day '25Spike '25Black Friday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/black-dinner-set/trend)
## **Top black dinner set search terms**
- **black dinner set**31K/yr-22.4%0.9% conv. - **black plates**28K/yr-28.9%1.2% conv. - **black plates and bowls set**22K/yr-24.1%1.1% conv. - **black plate set**12K/yr-20.5%1.3% conv. - **black dinner plates**10K/yr-26.0%1.0% conv. - **black plastic plates**7K/yr-10.1%2.7% conv. - **black plate**6K/yr-24.3%1.3% conv. - **black dinner set for 6**9K/yr-43.4%1.0% conv. - **black dinner set for 4**5K/yr-30.6%1.7% conv. - **black dinnerware**3K/yr-51.2%0.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/black-dinner-set/search-terms)
## **Top black dinner set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£3K6%£5K8%£6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**vancasso Black Plates and Bowls Set for 6 Stoneware Dinner Set 18 Piece Elegant Dinnerware with Matte Glaze Modern Style Playa Dinner Sets**vancasso**£43.42**4.3★327 rev](https://www.amazon.co.uk/dp/B0DT3YZMGT) [2**Herogo 12 Piece Dinner Set Stoneware Dinnerware Sets for 4 People Reactive Glaze Dining Plates and Bowls Microwave and Dishwasher Safe Chip and Scratch Resistant Matte Black**Herogo**£36.12**4.5★170 rev](https://www.amazon.co.uk/dp/B0FG33R64K) [3**HaWare Dinner Set 12 Piece Stoneware Dinnerware Service for 4 Elegant Matte Glaze Dining Ware Include Plates and Bowls Chip and Scratch Resistant Microwave & Dishwasher Safe Matte Black**HaWare**£37.70**4.5★218 rev](https://www.amazon.co.uk/dp/B0F4X7WGJ3) [4**HaWare Dinner Set 6 Piece Stoneware Dinnerware Service for 2 Elegant Matte Glaze Dining Ware Include Plates and Bowls Chip and Scratch Resistant Microwave & Dishwasher Safe Matte Black**HaWare**£27.79**4.5★218 rev](https://www.amazon.co.uk/dp/B0G4TZCL5L) [5**VonShef Dinner Set for 4 16 Piece Plate & Bowl Set Plate Set with 28cm Diameter Dinner Dish 21cm Side Dish 16cm Bowls & Mugs Matte Black Dishwasher & Microwave Safe Tableware**VonShef**£30.49**4.5★270 rev](https://www.amazon.co.uk/dp/B086H29BF4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DIVCHI 16 Piece Dinnerware Set for 4 Stoneware Kitchen Dinner Set with Plates Bowls & Mugs | Dishwasher & Microwave Safe Tableware Crockery (Matte Black)**DIVCHI**£24.13**151 rev5mo ago](https://www.amazon.co.uk/dp/B0GNR8JYV6) [**Herogo 6 Piece Dinner Set Stoneware Dinnerware Sets for 2 People Reactive Glaze Dining Plates and Bowls Microwave and Dishwasher Safe Chip and Scratch Resistant Matte Black**Herogo**£23.36**170 rev7mo ago](https://www.amazon.co.uk/dp/B0GCGX2RW5) [**HaWare Dinner Set 6 Piece Stoneware Dinnerware Service for 2 Elegant Matte Glaze Dining Ware Include Plates and Bowls Chip and Scratch Resistant Microwave & Dishwasher Safe Matte Black**HaWare**£27.79**218 rev7mo ago](https://www.amazon.co.uk/dp/B0G4TZCL5L) [**Joyfair Dinner Set 12 Pieces Stoneware Dinnerware Set Service for 4 Reactive Glaze Irregular Shape Plates and Bowls Chip & Scratch Resistant Microwave & Dishwasher Safe Matte Black**Joyfair**£33.16**80 rev9mo ago](https://www.amazon.co.uk/dp/B0FY2ZKZH5) [**Homikit 12-Piece Dinner Stoneware Set Reactive Glaze Plates and Bowls Dishware with Rustic Terracotta Underside Non-Toxic & Scratch Resistant Microwave and Dishwasher Safe - Matte Black**Homikit**£34.47**49 rev9mo ago](https://www.amazon.co.uk/dp/B0FXDHZVFP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Herogo 6 Piece Dinner Set Stoneware Dinnerware Sets for 2 People Reactive Glaze Dining Plates and Bowls Microwave and Dishwasher Safe Chip and Scratch Resistant Matte Black**Herogo**£23.36**4.5★**▲ 355%**](https://www.amazon.co.uk/dp/B0GCGX2RW5) [**HaWare Dinner Set 6 Piece Stoneware Dinnerware Service for 2 Elegant Matte Glaze Dining Ware Include Plates and Bowls Chip and Scratch Resistant Microwave & Dishwasher Safe Matte Black**HaWare**£27.79**4.5★**▲ 344%**](https://www.amazon.co.uk/dp/B0G4TZCL5L) [**Joyfair Dinner Set 12 Pieces Stoneware Dinnerware Set Service for 4 Reactive Glaze Irregular Shape Plates and Bowls Chip & Scratch Resistant Microwave & Dishwasher Safe Matte Black**Joyfair**£33.16**4.4★**▲ 250%**](https://www.amazon.co.uk/dp/B0FY2ZKZH5) [**Homikit 12-Piece Dinner Stoneware Set Reactive Glaze Plates and Bowls Dishware with Rustic Terracotta Underside Non-Toxic & Scratch Resistant Microwave and Dishwasher Safe - Matte Black**Homikit**£34.47**4.8★**▲ 175%**](https://www.amazon.co.uk/dp/B0FXDHZVFP) [**Richmount Halo Plates and Bowls Set 12 Pieces Dinner Set for 4 Stoneware Dinnerware Sets with Dinner Plates/Salad Plate/Cereal Bowls Dishwasher & Microwave Safe Black**Richmount**£43.21**4.7★**▲ 146%**](https://www.amazon.co.uk/dp/B0FQP4NK3R)
**~~View all trending →~~**
## **What buyers say about black dinner set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Very good solid quality”*
**Value For Money**8%
*“Excellent value for money”*
**Durability**7%
*“Theyve held up well so far through regular use”*
**Color**6%
*“The colour”*
**Size-Overall**6%
*“Decent size”*
**Dishwasher Safe**5%
*“great for the dishwasher”*
**Advertised Vs Actual Product**5%
*“looks like the pictures”*
**Strength**4%
*“Solid set, especially for kids”*
**Scratch Resistance**4%
*“hasnt scratched yet after a few weeks of using them daily”*
**Ease Of Cleaning**4%
*“Washing up is easy”*
### **What buyers complain about **
**Quality-Overall**15%
*“which indicates not so great quality control where they are manufactured/packed”*
**Material Quality**7%
*“the plastic feels thinner than anticipated”*
**Value For Money**6%
*“Expensive for what they are and pretty fragile”*
**Weight Heavy**6%
*“Fairly heavy individual”*
**Size-Overall**6%
*“the cups are huge”*
**Durability**4%
*“They crack very easily”*
**Color**4%
*“the color varies slightly”*
**Thickness**3%
*“Very thin, just a little bit thicker than a paper plate”*
**Microwave Safe**2%
*“I wouldn't suggest putting them in a microwave as things like these tend to melt quite easily in there”*
**Color Fading/Discoloration**2%
*“This product arrived dusty,discoloured and a chipped bowl”*
### **Top return reasons **
**Size-Overall**38%
**Material Quality**21%
**Quality-Overall**12%
**Color**8%
**Scratch Resistance**5%
**Advertised Vs Actual Product**2%
**Weight Heavy**2%
**Strength**2%
**Defective Material/Parts**2%
**Microwave Safe**1%
## **Common questions**
- **Is black dinner set profitable to sell on Amazon United Kingdom?**
- The niche generates £77K/yr across 63 tracked products. 2 of 19 products launched in the last 360 days are still selling. 90-day search growth is -25.8%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the black dinner set niche?**
- 41 brands and 59 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in black dinner set?**
- Top complaints mined from reviews: Quality-Overall, Material Quality, Value For Money. The return rate is 1.5%.
- **When does demand for black dinner set peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the black dinner set niche?**
- Listings span £3.13–£82.03; the average listing price is £27.59 (sweet spot $15–$100). The average incumbent carries 450 reviews — the moat a new listing must climb.
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