---
title: "Black Cushions — £56K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/black-cushions"
last_updated: "2026-07-31T12:16:05.734Z"
locale: en
meta:
description: "Niche score 44/100 · £56K/yr market · 147K searches/yr · £10.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £56K/yr market · 147K searches/yr · £10.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Cushions — £56K/yr Amazon UK Niche (2026) - Flapen"
---
# **black cushions**
**Skip it**
Soft demand (-28.9% this quarter) — this niche doesn't clear our bar today.
Market size 14Growth 11Conversion 47Competition 68Returns 96Price range 34Avg price 34Brand share 69Review moat 46Quality gap 37
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,902.05**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.10**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£4.88–£20.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£56K**
£56K/yr · 147K searches
**Growth**
**Bad****-28.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, black cushions is a £56K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black cushions market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£40K–£51K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#178**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **95%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**64%**
Top 20: 98%
**Top-5 click share**
**44%**
Top 20: 82%
**Open market**
**32%**
- AMFUN23% - Aspire Homeware12% - Hafaa11% - Betadistor10% - Artscope8% - Hibate4%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -28.9% search growth over the last 90 days.
4K3KSpike '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/black-cushions/trend)
## **Top black cushions search terms**
- **black cushion covers**49K/yr-31.6%2.7% conv. - **black cushions**40K/yr-22.6%1.5% conv. - **black cushion covers 45 x 45**12K/yr-41.7%3.4% conv. - **black cushion**11K/yr-35.3%1.2% conv. - **black cushions with filling**9K/yr-15.8%1.8% conv. - **black pillows**8K/yr-12.5%0.7% conv. - **cushion covers black**5K/yr-26.4%2.4% conv. - **black sofa cushions**4K/yr-25.1%0.8% conv. - **black cushion cover**5K/yr-31.4%2.1% conv. - **black velvet cushion covers**4K/yr-54.7%2.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/black-cushions/search-terms)
## **Top black cushions products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£5K12%£7K16%£9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AMFUN Set of 2 Velvet Cushion Covers Black 45 x 45 cm Luxury Velvet Square Throw Pillow Cases Decorative Throw Pillowcases with Invisible Zipper for Livingroom Sofa Bedroom**AMFUN**£5.77**4.2★446 rev](https://www.amazon.co.uk/dp/B0F4DCS5V7) [2**Aspire Homeware Black Cushions with Covers Included 45 x 45 cm Pack of 4 (4-Cushion Covers 4-Inserts) with Invisible Zipper Pattern Cushion for Home Décor Bedroom & Sofa (18x18 Inchs)**Aspire Homeware**£20.03**4.6★791 rev](https://www.amazon.co.uk/dp/B0CJ952ZTW) [3**AMFUN Set of 2 Velvet Cushion Covers Black 40 x 40 cm Luxury Velvet Square Throw Pillow Cases Decorative Throw Pillowcases with Invisible Zipper for Livingroom Sofa Bedroom**AMFUN**£5.06**4.2★446 rev](https://www.amazon.co.uk/dp/B0F4DF62GQ) [4**Artscope Black Cushion Covers Set of 2 Corduroy Decorative Square Striped Pillowcase with Stitched Edge Pillow Covers 40x40cm for Home Decor Sofa Bedroom Car**Artscope**£9.01**4.7★828 rev](https://www.amazon.co.uk/dp/B0C8CHM629) [5**Hafaa Cushions with Covers Included 45 x 45 cm Black 4 Pcs (2-Cushion Covers 2-Inserts) Ultrasonic Checked Velvet Square Throw Pillow Cases with Invisible Zipper for Home Decor Sofa Bedroom**Hafaa**£12.93**4.7★12 rev](https://www.amazon.co.uk/dp/B0GGGTNDSQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FUTEI Set of 2 Fluffy Faux Fur 45x45 cm Cushion Covers Soft Plush Striped Textured Scatter Pillow Covers 45 x 45 cm Modern Accent for Sofa Bedroom Living Room Black**FUTEI**£9.69**46 rev4mo ago](https://www.amazon.co.uk/dp/B0GRFN1438) [**Traziewell Black Cushion Covers 45 x 45 cm Set of 4 with Invisible Zipper Throw Pillow Cushion for Home Décor Bedroom & Sofa (18x18 Inchs) 6114**Traziewell**£8.20**64 rev6mo ago](https://www.amazon.co.uk/dp/B0GHNJM157) [**Traziewell Set of 4 Black Cushion Covers Soft Decorative Square Throw Pillow Cover Lightweight Pillowcases for Livingroom Sofa Bedroom with Invisible Zipper 45cm x 45cm 2103**Traziewell**£7.66**58 rev6mo ago](https://www.amazon.co.uk/dp/B0GHJNQQX3) [**Soifox Pack of 2 Velvet Cushion Covers Black Decorative Square Throw Pillow Covers Pillowcases 40x40 cm 16x16 Inch Cushion Case Home Decor Pillow Cases for Couch Sofa Living Room Bed**Soifox**£8.50**52 rev6mo ago](https://www.amazon.co.uk/dp/B0GGYSLBD2) [**Hafaa Cushions with Covers Included 45 x 45 cm Black 4 Pcs (2-Cushion Covers 2-Inserts) Ultrasonic Checked Velvet Square Throw Pillow Cases with Invisible Zipper for Home Decor Sofa Bedroom**Hafaa**£12.93**12 rev6mo ago](https://www.amazon.co.uk/dp/B0GGGTNDSQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Traziewell Set of 4 Black Cushion Covers Soft Decorative Square Throw Pillow Cover Lightweight Pillowcases for Livingroom Sofa Bedroom with Invisible Zipper 45cm x 45cm 2103**Traziewell**£7.66**4.6★**▲ 323%**](https://www.amazon.co.uk/dp/B0GHJNQQX3) [**Traziewell Black Cushion Covers 45 x 45 cm Set of 4 with Invisible Zipper Throw Pillow Cushion for Home Décor Bedroom & Sofa (18x18 Inchs) 6114**Traziewell**£8.20**4.5★**▲ 323%**](https://www.amazon.co.uk/dp/B0GHNJM157) [**FUTEI Set of 2 Fluffy Faux Fur 45x45 cm Cushion Covers Soft Plush Striped Textured Scatter Pillow Covers 45 x 45 cm Modern Accent for Sofa Bedroom Living Room Black**FUTEI**£9.69**4.8★**▲ 321%**](https://www.amazon.co.uk/dp/B0GRFN1438) [**Soifox Pack of 2 Velvet Cushion Covers Black Decorative Square Throw Pillow Covers Pillowcases 40x40 cm 16x16 Inch Cushion Case Home Decor Pillow Cases for Couch Sofa Living Room Bed**Soifox**£8.50**4.4★**▲ 312%**](https://www.amazon.co.uk/dp/B0GGYSLBD2) [**MINWEGI 2 Pack Pure Black Square Cushion Covers for Sofa and Bed**MINWEGI**£7.78**0.0★**▲ 254%**](https://www.amazon.co.uk/dp/B0GR4MQPQ1)
**~~View all trending →~~**
## **What buyers say about black cushions**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“I feel it is a fair price for the quality”*
**Value For Money**16%
*“Good price”*
**Cushion**16%
*“Good quality cushion covers”*
**Soft Feel**13%
*“It feels nice on the skin”*
**Size-Overall**9%
*“fits my cushion just right”*
**Comfort-Overall**8%
*“Look luxurious”*
**Color**4%
*“Great colour”*
**Upholstery/Fabric Quality**3%
*“The fabric feels incredibly soft and comfortable, making the cushions even more inviting”*
**Advertised Vs Actual Product**3%
*“Perfect just like the picture”*
**Material Quality**2%
*“Good pillowcase material”*
### **What buyers complain about **
**Quality-Overall**26%
*“Very cheap looking”*
**Color**11%
*“Dye comes off of these black ones disgusting threw my jumper away didn't come out in the was so be careful wen buying these rubbish”*
**Durability**11%
*“Awful all ripped on day one”*
**Cushion**11%
*“2 cushions missing”*
**Thickness**9%
*“It's a thick”*
**Size-Overall**6%
*“smaller and thinner than I expected”*
**Material Quality**6%
*“Cheap material and the use of a white zip on black cushion cover is not good,”*
### **Top return reasons **
**Size-Overall**43%
**Color**22%
**Quality-Overall**10%
**Cushion**10%
**Material Quality**5%
**Design-Overall**3%
**Advertised Vs Actual Product**2%
**Soft Feel**1%
**Durability**1%
**Functionality-Overall**1%
## **Common questions**
- **Is black cushions profitable to sell on Amazon United Kingdom?**
- The niche generates £56K/yr across 37 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -28.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the black cushions niche?**
- 24 brands and 27 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in black cushions?**
- Top complaints mined from reviews: Quality-Overall, Color, Durability. The return rate is 0.9%.
- **When does demand for black cushions peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the black cushions niche?**
- Listings span £4.88–£20.32; the average listing price is £10.10 (sweet spot $15–$100). The average incumbent carries 1,902 reviews — the moat a new listing must climb.
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