---
title: "Search terms — black card - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/black-card/search-terms"
last_updated: "2026-07-31T14:40:41.594Z"
locale: en
meta:
  description: "Niche score 44/100 · £147K/yr market · 178K searches/yr · £4.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · £147K/yr market · 178K searches/yr · £4.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — black card - Flapen"
---

# **black card**

**Skip it**

Prices mostly outside the sweet spot ($1.63–$7.25) — this niche doesn't clear our bar today.

Market size 32Growth 17Conversion 100Competition 30Returns 98Price range 0Avg price 12Brand share 36Review moat 74Quality gap 45

**Conversion**

**Incredible****19.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****553.46**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£147K**

£147K/yr · 178K searches

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-16.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£4.28**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.63–£7.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100