---
title: "Black Card — £147K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/black-card"
last_updated: "2026-07-31T12:56:58.217Z"
locale: en
meta:
description: "Niche score 44/100 · £147K/yr market · 178K searches/yr · £4.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £147K/yr market · 178K searches/yr · £4.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Card — £147K/yr Amazon UK Niche (2026) - Flapen"
---
# **black card**
**Skip it**
Prices mostly outside the sweet spot ($1.63–$7.25) — this niche doesn't clear our bar today.
Market size 32Growth 17Conversion 100Competition 30Returns 98Price range 0Avg price 12Brand share 36Review moat 74Quality gap 45
**Conversion**
**Incredible****19.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****553.46**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£147K**
£147K/yr · 178K searches
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-16.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.28**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.63–£7.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black card is a £147K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black card market data**
- **Units sold / yr**
- **40K–50K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£171K–£214K**
- units × avg price
- **Conversion rate**
- **19.2%**
- **Avg BSR**
- **#279**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**10%**
- Hawksbill44% - Baker Ross14% - ART BOX10% - TYOREW8% - AZVIEY7% - FEBYLIU7% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.0% search growth over the last 90 days.
7K5KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/black-card/trend)
## **Top black card search terms**
- **black card**110K/yr-15.7%19.6% conv. - **black card a4**24K/yr-23.4%19.0% conv. - **a4 black card**12K/yr-11.0%19.0% conv. - **black a4 card**12K/yr-12.3%21.8% conv. - **black cardboard**6K/yr-11.1%5.8% conv. - **black cardstock**5K/yr-12.7%9.9% conv. - **black cards**4K/yr-29.6%2.7% conv. - **thick black card**3K/yr-0.8%3.3% conv. - **black cardboard sheets**3K/yr-24.1%8.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/black-card/search-terms)
## **Top black card products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£29K30%£44K40%£59K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hawksbill Paper 180GSM A4 Black Card - 50 Pack for Scrapbooking Making Stationery Home Office Arts or Crafts**Hawksbill**£3.92**4.7★304 rev](https://www.amazon.co.uk/dp/B0DFY4W7X4) [2**Baker Ross EX1054 A4 Black Card Pack of 40 220gsm Crafting Decoration Making Card Supplies**Baker Ross**£4.11**4.7★158 rev](https://www.amazon.co.uk/dp/B00NGOCEWO) [3**Hawksbill A4 Black Card 220GSM 50 Pack Thick Premium Smooth Black Cardstock for Arts Crafts Stationery & Home Office Projects**Hawksbill**£5.14**4.6★2,212 rev](https://www.amazon.co.uk/dp/B09FY38VDZ) [4**Hawksbill A5 Black Cardstock 160 GSM 20 Pack Premium Black Card for Crafts Scrapbooking DIY Projects School Projects & Greeting**Hawksbill**£2.15**4.5★30 rev](https://www.amazon.co.uk/dp/B09FY1QCR6) [5**Artbox Activity Card - Black - Pack of 15 A4 Sheets**ART BOX**£3.13**4.2★1,927 rev](https://www.amazon.co.uk/dp/B00ECH2BVS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**A4 (21.59 cm x 29.84 cm) Craft Cardstock Cardstock Paper A4 Black Printer Paper Card 40 Sheets of Black Craft Cards for Crafts Arts Drawing Invitations Business Cards Menus DIY Projects**Roneky**£4.25**25 rev4mo ago](https://www.amazon.co.uk/dp/B0GDDDQDBT) [**Black Card - 300GSM A4 Black Cardstock 50 Sheets A4 Thick Card Stock Paper for Cards Making Invitations Postcards Business Cards Office Printing and Arts or Crafts DIY**FEBYLIU**£7.25**19 rev10mo ago](https://www.amazon.co.uk/dp/B0FHKJWMMC) [![30 Sheets Cardstock -A4 250gsm Cardboard Paper Cover Card Stock 92lb Heavyweight Paper for DIY Card Making Invitations Postcards Business Cards PAC10 (Black A4 Size [250GSM/92LB])](https://m.media-amazon.com/images/I/31w3EJisnvL.jpg)**30 Sheets Cardstock -A4 250gsm Cardboard Paper Cover Card Stock 92lb Heavyweight Paper for DIY Card Making Invitations Postcards Business Cards PAC10 (Black A4 Size \[250GSM/92LB\])**PENPRIS**£5.50**19 rev1y ago](https://www.amazon.co.uk/dp/B0FGCLSMQX) [**100 Sheets Black Paper A4 120gsm Card Smooth Thick Craft Paper Perfect for Arts Crafts and Printing 21 x 29.7cm**TYOREW**£7.13**334 rev1y ago](https://www.amazon.co.uk/dp/B0F48QGPF4) [**Black Card A4 Card 250GSM Thick Card Stock for Cards Making Scrapbook Office Printing and Arts or Crafts DIY (25 Sheets)**AZVIEY**£5.04**668 rev1y ago](https://www.amazon.co.uk/dp/B0DJZFPGH7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**A4 Black EVA Foam 10 Sheets 210x297mm Thick 2mm Ideal for School Art & DIY Craft Projects**Creativ**£3.41**4.5★**▲ 388%**](https://www.amazon.co.uk/dp/B0074GOFRW) [**A4 (21.59 cm x 29.84 cm) Craft Cardstock Cardstock Paper A4 Black Printer Paper Card 40 Sheets of Black Craft Cards for Crafts Arts Drawing Invitations Business Cards Menus DIY Projects**Roneky**£4.25**3.3★**▲ 372%**](https://www.amazon.co.uk/dp/B0GDDDQDBT) [**Craft Planet Black Card A4 210gsm 10 Sheets Essential Art & Craft Supplies Paper Crafting Card Crafting Plain Sheets Blank Cardstock Stationery Supplies**Craft Planet**£1.63**4.9★**▲ 135%**](https://www.amazon.co.uk/dp/B07W8PSRMG) [![30 Sheets Cardstock -A4 250gsm Cardboard Paper Cover Card Stock 92lb Heavyweight Paper for DIY Card Making Invitations Postcards Business Cards PAC10 (Black A4 Size [250GSM/92LB])](https://m.media-amazon.com/images/I/31w3EJisnvL.jpg)**30 Sheets Cardstock -A4 250gsm Cardboard Paper Cover Card Stock 92lb Heavyweight Paper for DIY Card Making Invitations Postcards Business Cards PAC10 (Black A4 Size \[250GSM/92LB\])**PENPRIS**£5.50**4.9★**▲ 110%**](https://www.amazon.co.uk/dp/B0FGCLSMQX) [**Black Card - 300GSM A4 Black Cardstock 50 Sheets A4 Thick Card Stock Paper for Cards Making Invitations Postcards Business Cards Office Printing and Arts or Crafts DIY**FEBYLIU**£7.25**4.4★**▲ 83%**](https://www.amazon.co.uk/dp/B0FHKJWMMC)
**~~View all trending →~~**
## **What buyers say about black card**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**39%
*“Excellent quality”*
**Advertised Vs Actual Product**14%
*“Did the job”*
**Paper Quality**10%
*“Good versatile paper”*
**Value For Money**6%
*“offers good value for regular crafting or home office use”*
**Color**4%
*“Jet black in colour”*
**Paper Brightness**4%
*“Very good black paper/card”*
**Collectibles**4%
*“Lovely card will probably buy more”*
**Thickness**3%
*“The thickness of the card is excellent”*
**Ease Of Use**1%
*“It would be ok for simple use”*
**Functionality-Overall**1%
*“Good for small projects, card making ect”*
### **What buyers complain about **
**Smell**21%
*“Smells like sick”*
**Thickness**20%
*“Not as thick as I thought”*
**Paper Quality**15%
*“Paper, not card”*
**Advertised Vs Actual Product**13%
*“there is errors with the advert”*
**Quality-Overall**3%
*“The card is of average quality”*
**Color**3%
*“Definitely not the blackest”*
**Recycle/Reuse**3%
*“had to throw it straight into recycling”*
**Paper Brightness**3%
*“paper has a strange finish thats slightly shiny”*
**Size-Overall**1%
*“Not fit for purpose”*
**Material Quality**1%
*“Plastic not card”*
### **Top return reasons **
**Size-Overall**23%
**Defective Material/Parts**13%
**Thin**13%
**Quality-Overall**11%
**Paper Quality**9%
**Advertised Vs Actual Product**7%
**Thickness**7%
**Functionality-Overall**4%
**Texture/Consistency-Overall**4%
**Paper Brightness**3%
## **Common questions**
- **Is black card profitable to sell on Amazon United Kingdom?**
- The niche generates £147K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the black card niche?**
- 10 brands and 41 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in black card?**
- Top complaints mined from reviews: Smell, Thickness, Paper Quality. The return rate is 0.3%.
- **When does demand for black card peak?**
- Demand peaks in Oct–Nov; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the black card niche?**
- Listings span £1.63–£7.25; the average listing price is £4.28 (sweet spot $15–$100). The average incumbent carries 553 reviews — the moat a new listing must climb.
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