---
title: "Black Buttons — £32K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/black-buttons"
last_updated: "2026-07-31T12:56:15.556Z"
locale: en
meta:
description: "Niche score 52/100 · £32K/yr market · 87K searches/yr. Prices mostly outside the sweet spot ($1.74–$5.90) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £32K/yr market · 87K searches/yr. Prices mostly outside the sweet spot ($1.74–$5.90) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Buttons — £32K/yr Amazon UK Niche (2026) - Flapen"
---
# **black buttons**
**Worth a look**
Shows low returns (0.6%), but prices mostly outside the sweet spot ($1.74–$5.90) keeps it on the watch list.
Market size 8Growth 14Conversion 85Competition 76Returns 97Price range 0Avg price 11Brand share 89Review moat 93Quality gap 50
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****134.28**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-21.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£3.88**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£32K**
£32K/yr · 87K searches
**Price range**
**Bad****£1.74–£5.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, black buttons is a £32K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black buttons market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£23K–£31K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#845**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **74%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **218 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**35 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**46%**
Top 20: 85%
**Top-5 click share**
**39%**
Top 20: 74%
**Open market**
**49%**
- BBly13% - JOYVOX12% - YHQZ10% - YHT6% - QPSupplies5% - Fudioten5%
## **Demand**
Weekly Amazon search volume, last 34 weeks — -21.6% search growth over the last 90 days.
2K2KNov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/black-buttons/trend)
## **Top black buttons search terms**
- **black buttons**51K/yr-23.2%6.8% conv. - **small black buttons**6K/yr+3.9%5.7% conv. - **black buttons 10mm**4K/yr-8.1%4.3% conv. - **black button**5K/yr-21.2%5.8% conv. - **black buttons 15mm**4K/yr+5.5%5.0% conv. - **black buttons 20mm**6K/yr-38.7%6.6% conv. - **black buttons for poppy centres**5K/yr-23.7%10.0% conv. - **large black buttons**5K/yr-48.3%4.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/black-buttons/search-terms)
## **Top black buttons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£1K8%£3K12%£4K16%£5K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JOYVOX 100-Pack Black Resin Buttons 20mm 4-Hole Design Durable and Versatile for Sewing and Crafts**JOYVOX**£3.55**4.3★35 rev](https://www.amazon.co.uk/dp/B0D4QW4G67) [2**YHQZ 20 Pcs Black Resin Round Buttons 4 Hole 20mm Sewing Crafting Replacement Knitting**YHQZ**£2.65**4.5★53 rev](https://www.amazon.co.uk/dp/B0DPZK7KPF) [3**YHT 100PCS Sewing Buttons with Storage Box 4-Hole Round Resin for Clothes Kniting Kids Crafts DIY Crafting Handmade Black**YHT**£4.93**4.5★126 rev](https://www.amazon.co.uk/dp/B0CPL9RG4R) [4**50Pcs Black Buttons 15mm Black Round Ridge 15mm Sewing Buttons with 4 Sewing Holes**BBly**£3.53**4.5★669 rev](https://www.amazon.co.uk/dp/B09KL85BY3) [5**Fabric Covered Black Buttons 20mm 12Pcs Fabric Cloth Covered Vintage Button Round Metal Shank Crafting Sewing Buttons for Clothes**Fudioten**£3.44**4.2★6 rev](https://www.amazon.co.uk/dp/B0G1XV69JQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fabric Covered Black Buttons 20mm 12Pcs Fabric Cloth Covered Vintage Button Round Metal Shank Crafting Sewing Buttons for Clothes**Fudioten**£3.44**6 rev8mo ago](https://www.amazon.co.uk/dp/B0G1XV69JQ) [**30 Pcs Black Resin 4-Hole Buttons Large Round Buttons for Sewing & Crafting 20pcs 20mm & 10pcs 30mm**Vexorlian**£3.04**9 rev9mo ago](https://www.amazon.co.uk/dp/B0FY33PSST) [**160-Piece Assorted Black Resin Buttons for Sewing Crafts and DIY Projects with Convenient Storage Box**Lumivra**£3.51**3 rev10mo ago](https://www.amazon.co.uk/dp/B0FQTD516Z) [**JOYVOX 100-Pack Black Resin Buttons 20mm 4-Hole Design Durable and Versatile for Sewing and Crafts**JOYVOX**£3.55**35 rev11mo ago](https://www.amazon.co.uk/dp/B0D4QW4G67) [**80-100 PCS Assorted Colored Resin Buttons for Sewing Crafts DIY Projects**SHUNYINLAI**£3.33**38 rev11mo ago](https://www.amazon.co.uk/dp/B0FLXQB99K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**100pcs Black 4-Hole Resin Buttons Set (1025mm) with Storage Box Sewing Buttons for Coats Shirts Dresses Jackets & Clothing Repair and DIY Crafts**Lrocotanc**£4.15**4.8★**▲ 393%**](https://www.amazon.co.uk/dp/B0DMNL3ZZJ) [**Black Button Assortment Kit 100PCS 4-Hole Round Resin Buttons in 5 Sizes with Storage Box for Sewing DIY Crafts Durable Washable Multi-Size Button Set**Chromovax**£2.68**0.0★**▲ 203%**](https://www.amazon.co.uk/dp/B0FLD3BRYC) [**Fabric Covered Black Buttons 20mm 12Pcs Fabric Cloth Covered Vintage Button Round Metal Shank Crafting Sewing Buttons for Clothes**Fudioten**£3.44**4.2★**▲ 155%**](https://www.amazon.co.uk/dp/B0G1XV69JQ) [**100-Pack Black Resin Buttons 20mm 4-Hole Design for Sewing Crafting and DIY Projects**Crilemonis**£3.46**3.7★**▲ 114%**](https://www.amazon.co.uk/dp/B0FGJKD7G5) [**100-Pack Black Buttons 20mm 4-Hole Durable Sewing Buttons for Clothes Crafts and DIY Projects Round Shiny Finish Ideal for Jackets Shirts and Accessories**Fizzix**£3.24**4.2★**▲ 106%**](https://www.amazon.co.uk/dp/B0DLNV7PQN)
**~~View all trending →~~**
## **What buyers say about black buttons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Touch/Button Controls**36%
*“Good quality buttons”*
**Value For Money**14%
*“Excellent value”*
**Quality-Overall**13%
*“Very good value lots of variety”*
**Size-Overall**12%
*“All sizes great”*
**Advertised Vs Actual Product**5%
*“As described”*
**Stitch/Finish/Polish**2%
*“no broken buttons all seam perfect”*
**Safety Standards**2%
*“Very secure”*
**Color**2%
*“Exactly the colour”*
**Home Usability**2%
*“Ok for home”*
**Adhesion/Stickiness**2%
*“Sticks well”*
### **What buyers complain about **
**Size-Overall**27%
*“Unfortunately none of the size I wanted”*
**Touch/Button Controls**13%
*“Only 55 buttons in what should be a packet of 80-100”*
**Value For Money**6%
*“I think they were a bit pricey”*
**Color**3%
*“What a pity they do not supply them in dark blue as I would have bought them for another outfit”*
**Brightness/Shine/Glow**2%
*“But the larger ones seem to be a little hit and miss, and not as shiny”*
### **Top return reasons **
**Size-Overall**69%
**Thin**5%
**Touch/Button Controls**4%
**Strength**4%
**Functionality-Overall**4%
**Defective Material/Parts**4%
**Advertised Vs Actual Product**4%
**Color**2%
**Material Quality**2%
**Thickness**1%
## **Common questions**
- **Is black buttons profitable to sell on Amazon United Kingdom?**
- The niche generates £32K/yr across 47 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the black buttons niche?**
- 35 brands and 39 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in black buttons?**
- Top complaints mined from reviews: Size-Overall, Touch/Button Controls, Value For Money. The return rate is 0.6%.
- **What does it cost to enter the black buttons niche?**
- Listings span £1.74–£5.90; the average listing price is £3.88 (sweet spot $15–$100). The average incumbent carries 134 reviews — the moat a new listing must climb.
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