---
title: "Black Bath Mat — £44K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/black-bath-mat"
last_updated: "2026-07-31T12:57:30.113Z"
locale: en
meta:
description: "Niche score 48/100 · £44K/yr market · 99K searches/yr · £7.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £44K/yr market · 99K searches/yr · £7.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Bath Mat — £44K/yr Amazon UK Niche (2026) - Flapen"
---
# **black bath mat**
**Skip it**
Prices mostly outside the sweet spot ($4.23–$12.29) — this niche doesn't clear our bar today.
Market size 11Growth 12Conversion 69Competition 59Returns 91Price range 0Avg price 20Brand share 80Review moat 47Quality gap 86
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,791.43**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.17**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-25.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£44K**
£44K/yr · 99K searches
**Price range**
**Bad****£4.23–£12.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, black bath mat is a £44K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 55% of demand. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black bath mat market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£43K–£57K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#119**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **91%**
- **Out of stock**
- **20.3%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**55%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 97%
**Open market**
**40%**
- Hafaa16% - KEPLIN15% - wyewye10% - smiry7% - COMPOLICY7% - GRANNY SAYS5%
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -25.5% search growth over the last 90 days.
3K2KSpike '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/home-garden/black-bath-mat/trend)
## **Top black bath mat search terms**
- **black bath mat**74K/yr-27.1%5.5% conv. - **black bathroom mat**15K/yr-24.4%3.9% conv. - **bath mat black**10K/yr-15.0%6.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/black-bath-mat/search-terms)
## **Top black bath mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£5K16%£7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hafaa Bath Mat Non Slip Anti Mould Black Chenille Bathroom Mat 40 x 60 cm Machine Washable Bath mats Super Absorbent Extra Soft Fluffy Shower mat**Hafaa**£5.21**4.2★236 rev](https://www.amazon.co.uk/dp/B0GWLVQZ25) [2**KEPLIN Non-Slip Microfibre Bath & Toilet Mat - Soft Plush & Comfortable Rug with Machine Washable Design - Water Absorbent & Quick Drying to Keep Bathroom & Home Hygienic & Clean - (40x60cm) Black**KEPLIN**£6.51**4.4★1,911 rev](https://www.amazon.co.uk/dp/B0BRSV272K) [3**smiry Chenille Bath Mat 40 x 60 cm Non-Slip Super Absorbent Bathroom Mat Extra Soft Fluffy Bath Mats for Bathroom Thick Machine Washable Bathroom Floor Mats Rugs Black**smiry**£9.15**4.2★915 rev](https://www.amazon.co.uk/dp/B08GPBKHZ8) [4**wyewye Microfibre Bath Mat 40x60cm Black**wyewye**£7.72**4.1★2,424 rev](https://www.amazon.co.uk/dp/B0CHM81XJ7) [5**GRANNY SAYS Black Bath Mat 40 x 60 cm Super Absorbent Fluffy Bath Rug for Bathroom Accessories Decor Washable Bathroom Mat for Floor Extra Soft Bathmat Non Slip Microfiber Bath Rug Decorative**GRANNY SAYS**£9.18**4.4★5,450 rev](https://www.amazon.co.uk/dp/B0BY1WW5LJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hafaa Bath Mat Non Slip Anti Mould Black Chenille Bathroom Mat 40 x 60 cm Machine Washable Bath mats Super Absorbent Extra Soft Fluffy Shower mat**Hafaa**£5.21**236 rev3mo ago](https://www.amazon.co.uk/dp/B0GWLVQZ25) [**Henyall Absorbent Non Slip Bath Mat Super Absorbent Quick Dry Bathroom Mat Anti Mould Floor Mat for Kitchen Toilet Door Washing Table (Black 60 * 40 cm)**Henyall**£11.04**12 rev4mo ago](https://www.amazon.co.uk/dp/B0GS5JLQQ3) [**COMPOLICY Black Bath Mat Super Absorbent Bathroom Mat Machine Washable Non Slip Anti Mould Shower Mats with 40 x 60CM 1 Chenille Microfiber Material for Bath Kitchen Living Room Door Mats**COMPOLICY**£5.97**54 rev7mo ago](https://www.amazon.co.uk/dp/B0GCMW4WPH) [**DTXDTech Bathroom Mat 40 x 60 cm Non Slip Bath Mat Chenille 40x60 Toilet Rug Soft and Absorbent Bath Mat for Bathroom Bedroom Kitchen (Black)**DTXDTech**£5.44**15 rev10mo ago](https://www.amazon.co.uk/dp/B0FHK47M63) [**Amazon Basics Memory Foam Bath Mat Extra Soft Absorbent and Fast Dry Washable Rug for Bathroom 43 x 61 cm Black**Amazon Basics**£5.82**379 rev11mo ago](https://www.amazon.co.uk/dp/B0DNSLTT51)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hafaa Bath Mat Non Slip Anti Mould Black Chenille Bathroom Mat 40 x 60 cm Machine Washable Bath mats Super Absorbent Extra Soft Fluffy Shower mat**Hafaa**£5.21**4.2★**▲ 250%**](https://www.amazon.co.uk/dp/B0GWLVQZ25) [**MEGAROOM Non Slip Chenille Bath Mat - Absorbent Bathroom Mat - Extra Soft Bath Mat for Bathroom - Non Slip Anti Mould with 50 x 80 cm Machine Washable Black**MEGAROOM**£6.27**4.2★**▲ 239%**](https://www.amazon.co.uk/dp/B0CS6SJG42) [**Henyall Absorbent Non Slip Bath Mat Super Absorbent Quick Dry Bathroom Mat Anti Mould Floor Mat for Kitchen Toilet Door Washing Table (Black 60 * 40 cm)**Henyall**£11.04**4.7★**▲ 224%**](https://www.amazon.co.uk/dp/B0GS5JLQQ3) [**COMPOLICY Black Bath Mat Super Absorbent Bathroom Mat Machine Washable Non Slip Anti Mould Shower Mats with 40 x 60CM 1 Chenille Microfiber Material for Bath Kitchen Living Room Door Mats**COMPOLICY**£5.97**3.8★**▲ 156%**](https://www.amazon.co.uk/dp/B0GCMW4WPH) [**COMPOLICY Black Bath Mat Super Absorbent Bathroom Mat Machine Washable Non Slip Anti Mould Shower Mats with 40 x 60CM 1 Chenille Microfiber Material for Bath Kitchen Living Room Door Mats**COMPOLICY**£5.62**3.2★**▲ 51%**](https://www.amazon.co.uk/dp/B0F8VPDH6N)
**~~View all trending →~~**
## **What buyers say about black bath mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“easy to use, good quality, and arrived on time”*
**Value For Money**12%
*“Good value”*
**Size-Overall**12%
*“It was just the right size”*
**Color**8%
*“Perfect colour”*
**Ease Of Cleaning**6%
*“Cleaning is simple and quick, and it dries fast too”*
**Grip**6%
*“The non-slip backing does a decent job of keeping it in place on bathroom tiles”*
**Comfort-Overall**5%
*“Comfortable”*
**Advertised Vs Actual Product**5%
*“Very much better than I was expecting”*
**Soft Feel**4%
*“So soft”*
**Design-Overall**3%
*“It possesses a delightfully modest footprint”*
### **What buyers complain about **
**Size-Overall**36%
*“These mats are very small”*
**Quality-Overall**11%
*“Absolutely rubbish”*
**Adhesion/Stickiness**11%
*“Useless - doesnt stick”*
**Thickness**10%
*“thin”*
**Advertised Vs Actual Product**7%
*“Nothing like the image”*
**Grip**4%
*“Doesn't grip”*
**Value For Money**4%
*“it was going to cost me £2.73 to do so”*
**Material Quality**3%
*“Cheap feeling and extra cheap looking”*
**Ease Of Cleaning**3%
*“does get dirty underneath so have to keep removing to clean”*
**Flatness**1%
*“takes an hour to so to lay fully flat”*
### **Top return reasons **
**Size-Overall**50%
**Quality-Overall**17%
**Thin**7%
**Color**6%
**Advertised Vs Actual Product**5%
**Adhesion/Stickiness**4%
**Thickness**3%
**Grip**2%
**Strength**1%
**Material Quality**1%
## **Common questions**
- **Is black bath mat profitable to sell on Amazon United Kingdom?**
- The niche generates £44K/yr across 23 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -25.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the black bath mat niche?**
- 19 brands and 27 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in black bath mat?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 1.2%.
- **When does demand for black bath mat peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the black bath mat niche?**
- Listings span £4.23–£12.29; the average listing price is £7.17 (sweet spot $15–$100). The average incumbent carries 1,791 reviews — the moat a new listing must climb.
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