[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-home-garden-birthday-hat":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":186,"baselines":225,"demand":230,"seasonality":390,"brandShare":403,"products":425,"feedback":687,"searchTerms":827,"related":857,"lastUpdated":167},"d17ef15f-67f7-4f69-9e4a-e034c9220673","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":5,"label":6,"slug":7,"href":8},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":168,"brandCountYearAgo":169,"sellerCount":170,"signals":171,"avgBsr":174,"pageQuality":161,"unitsSoldMin":175,"unitsSoldAvgMin":176,"unitsSoldAvgMax":177,"revenueMin":178,"revenueMax":179,"avgBrandAgeMonths":180,"avgSellerAgeDays":181,"top20ClickShare":182,"top20BrandShare":183,"primePct":184,"oosRate":185},54411,147295,1.7016,-0.0003,0.0579,0.3794,0.4002,4.06,241,6.38,2.87,20.22,41,8000,0.7805,0.0081,0,17,"birthday hat","birthday-hat","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fbirthday-hat","Party Supplies","2026-07-27T05:17:27.075121+00:00",38,29,58,[172,173],"no_dominant_brand","low_review_barrier",315,6000,100,250,38280,51040,23,193,0.8144,0.8391,0.9756,0.0484,{"score":187,"verdict":188,"components":189},59,"watch",[190,195,197,201,204,207,210,215,218,221],{"key":191,"score":192,"weight":193,"raw":194},"marketSize",14,0.15,54411.07,{"key":196,"score":135,"weight":193,"raw":148},"growth",{"key":198,"score":199,"weight":200,"raw":149},"conversion",65,0.1,{"key":202,"score":203,"weight":193,"raw":150},"competition",77,{"key":205,"score":206,"weight":200,"raw":151},"brandShare",95,{"key":208,"score":209,"weight":200,"raw":152},"qualityGap",91,{"key":211,"score":212,"weight":213,"raw":214},"reviewMoat",88,0.05,240.8,{"key":216,"score":217,"weight":200,"raw":160},"returns",96,{"key":219,"score":220,"weight":213,"raw":154},"avgPrice",18,{"key":222,"score":223,"weight":213,"raw":224},"priceRange",30,0.300864553314121,{"avgRating":226,"medianPrice":227,"medianReturnRate":228,"nichesTracked":229},4.36,12.12,0.0064,27606,{"points":231,"droppedPartialWeek":389},[232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,351,354,357,360,363,366,369,372,375,378,381,384,387],{"week":233,"volume":234},"2025-07-20",2696,{"week":236,"volume":237},"2025-07-27",2495,{"week":239,"volume":240},"2025-08-03",2097,{"week":242,"volume":243},"2025-08-10",3056,{"week":245,"volume":246},"2025-08-17",2909,{"week":248,"volume":249},"2025-08-24",3050,{"week":251,"volume":252},"2025-08-31",3190,{"week":254,"volume":255},"2025-09-07",3564,{"week":257,"volume":258},"2025-09-14",3277,{"week":260,"volume":261},"2025-09-21",3053,{"week":263,"volume":264},"2025-09-28",3158,{"week":266,"volume":267},"2025-10-05",3257,{"week":269,"volume":270},"2025-10-12",3095,{"week":272,"volume":273},"2025-10-19",2905,{"week":275,"volume":276},"2025-10-26",2709,{"week":278,"volume":279},"2025-11-02",2560,{"week":281,"volume":282},"2025-11-09",2942,{"week":284,"volume":285},"2025-11-16",2830,{"week":287,"volume":288},"2025-11-23",2628,{"week":290,"volume":291},"2025-11-30",2465,{"week":293,"volume":294},"2025-12-07",2190,{"week":296,"volume":297},"2025-12-14",2143,{"week":299,"volume":300},"2025-12-21",1845,{"week":302,"volume":303},"2025-12-28",1317,{"week":305,"volume":306},"2026-01-04",2216,{"week":308,"volume":309},"2026-01-11",3153,{"week":311,"volume":312},"2026-01-18",3404,{"week":314,"volume":315},"2026-01-25",3079,{"week":317,"volume":318},"2026-02-01",3344,{"week":320,"volume":321},"2026-02-08",3019,{"week":323,"volume":324},"2026-02-15",2874,{"week":326,"volume":327},"2026-02-22",2502,{"week":329,"volume":330},"2026-03-01",3317,{"week":332,"volume":333},"2026-03-08",3040,{"week":335,"volume":336},"2026-03-15",2918,{"week":338,"volume":339},"2026-03-22",2872,{"week":341,"volume":342},"2026-03-29",2819,{"week":344,"volume":345},"2026-04-05",2764,{"week":347,"volume":348},"2026-04-12",2311,{"week":350,"volume":333},"2026-04-19",{"week":352,"volume":353},"2026-04-26",2864,{"week":355,"volume":356},"2026-05-03",3127,{"week":358,"volume":359},"2026-05-10",3230,{"week":361,"volume":362},"2026-05-17",3017,{"week":364,"volume":365},"2026-05-24",3239,{"week":367,"volume":368},"2026-05-31",2149,{"week":370,"volume":371},"2026-06-07",3241,{"week":373,"volume":374},"2026-06-14",3315,{"week":376,"volume":377},"2026-06-21",2829,{"week":379,"volume":380},"2026-06-28",2160,{"week":382,"volume":383},"2026-07-05",3069,{"week":385,"volume":386},"2026-07-12",2952,{"week":388,"volume":234},"2026-07-19",false,[391,392,393,394,395,396,397,398,399,400,401,402],1.0469894860358289,1.037007220433226,1.057660792980912,0.9698698588581981,1.0432439279690116,1.0198695255048635,0.9828909734584075,1.0107353107853139,1.1529958464174517,1.057060090272083,0.9487569254155249,0.6620980592168864,{"top":404,"otherBrandCount":423,"otherClickShare":424},[405,408,411,414,417,420],{"brand":406,"clickShare":407},"Lizzy",0.114,{"brand":409,"clickShare":410},"Malaxlx",0.0804,{"brand":412,"clickShare":413},"URAQT",0.0749,{"brand":415,"clickShare":416},"Chstarina",0.0692,{"brand":418,"clickShare":419},"Unique",0.0617,{"brand":421,"clickShare":422},"LIOVODE",0.0589,32,0.5409,[426,436,447,457,468,476,485,496,508,519,531,542,554,566,577,589,599,611,622,633,643,655,665,676],{"asin":427,"title":428,"brand":406,"imageUrl":429,"price":430,"rating":431,"reviews":432,"clickShare90":407,"clickShare360":433,"launchDate":434,"amazonUrl":435},"B0CVH9RPKP","Lizzy | Birthday Cake Hat | Pink Multicolour Candles One Size | Fun Fancy Dress Novelty Party Headwear Photo Prop | For Birthday Celebrations Kids & Adults","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41tXwEFYOmL.jpg",5.67,4.3,74,0.1839,"2024-02-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CVH9RPKP",{"asin":437,"title":438,"brand":409,"imageUrl":439,"price":440,"rating":441,"reviews":442,"clickShare90":443,"clickShare360":444,"launchDate":445,"amazonUrl":446},"B0F18MHX98","Malaxlx Happy Birthday Bucket Hats Beach Sun Hat for Women Men Teens Outdoor Travel Reversible Fishing Hat","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51VD0-0U4tL.jpg",11.24,4.5,252,0.0706,0.034,"2025-03-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F18MHX98",{"asin":448,"title":449,"brand":415,"imageUrl":450,"price":451,"rating":452,"reviews":453,"clickShare90":416,"clickShare360":454,"launchDate":455,"amazonUrl":456},"B09BV6Z3C5","Chstarina 11pcs Cone Party Hats with Pom Poms Cake Birthday Party Hats for Children Girls Boys Adults Decorations (9 Hats + 2 Crowns)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51JsBYFjDLL.jpg",3.82,4,303,0.0797,"2021-08-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09BV6Z3C5",{"asin":458,"title":459,"brand":412,"imageUrl":460,"price":461,"rating":462,"reviews":463,"clickShare90":464,"clickShare360":465,"launchDate":466,"amazonUrl":467},"B0DYP1C5FD","URAQT Birthday Crown for Kids Reusable Dot Birthday Party Hat Crown with Interchangeable Number from 1 to 9 Baby Photo Props Birthday Party Tiara Headbands Gifts for Boys Girls Blue","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41o1kS9+rYL.jpg",5.03,4.6,918,0.0639,0.0524,"2025-02-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DYP1C5FD",{"asin":469,"title":470,"brand":418,"imageUrl":471,"price":155,"rating":441,"reviews":472,"clickShare90":419,"clickShare360":473,"launchDate":474,"amazonUrl":475},"B01BNI6RBS","Rainbow Ribbon Birthday Party Paper Hats (15cmTall) Pack of 8 - Colorful Festive Caps for Fun Celebrations","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F411IB14gX-L.jpg",1537,0.0695,"2016-02-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01BNI6RBS",{"asin":477,"title":478,"brand":421,"imageUrl":479,"price":156,"rating":480,"reviews":481,"clickShare90":422,"clickShare360":482,"launchDate":483,"amazonUrl":484},"B0G2S44VH1","LIOVODE LED Hats Mobile APP Control Cap Display Message Words Hats for New Years Christmas Party Birthday Advertising Campaign (White Light-2.0)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41H1hUPjU7L.jpg",4.4,279,0.0221,"2025-11-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G2S44VH1",{"asin":486,"title":487,"brand":488,"imageUrl":489,"price":490,"rating":431,"reviews":491,"clickShare90":492,"clickShare360":493,"launchDate":494,"amazonUrl":495},"B0CJ4G29HX","Okllen Birthday Hats Set of 2 for Adults Plush Cake Hats with Sunglasses Funny Party Novelty Hats for Birthday Party Favors Blue & Pink","Okllen","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51To9OimtAL.jpg",9.82,176,0.0584,0.0666,"2023-12-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CJ4G29HX",{"asin":497,"title":498,"brand":499,"imageUrl":500,"price":501,"rating":502,"reviews":503,"clickShare90":504,"clickShare360":505,"launchDate":506,"amazonUrl":507},"B0BFDP9D9Y","FRIUSATE 4 pieces Happy Birthday Hat Plush Cake Hat with Glasses Birthday Badge and Sash Party Hats for Kids Adults(Blue)","FRIUSATE","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51BeaY-wP1L.jpg",6.98,4.1,222,0.0541,0.0764,"2022-09-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BFDP9D9Y",{"asin":509,"title":510,"brand":511,"imageUrl":512,"price":513,"rating":441,"reviews":514,"clickShare90":515,"clickShare360":516,"launchDate":517,"amazonUrl":518},"B0CLS118GZ","Jeffdad Birthday Crowns Girl Headband Happy Birthday Girl Sash Bling Rhinestone Hair Band Princess Queen Sweet Tiara for Women Girl Birthday Party Christmas Decorations(Gold)","Jeffdad","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F415hf3xXk3L.jpg",4.08,186,0.0455,0.0157,"2023-10-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CLS118GZ",{"asin":520,"title":521,"brand":522,"imageUrl":523,"price":524,"rating":525,"reviews":526,"clickShare90":527,"clickShare360":528,"launchDate":529,"amazonUrl":530},"B0GCMS4JCR","Gemoioio 6Pcs Happy Birthday Hat Birthday Hats Adults with Colorful holographic Pom Poms Cone Birthdays Party Hat for Women Men Photo Props Party Celebration Supplies Decorations","Gemoioio","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51-5LA0CjbL.jpg",4.18,3.3,10,0.0421,0.0141,"2025-12-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GCMS4JCR",{"asin":532,"title":533,"brand":534,"imageUrl":535,"price":536,"rating":480,"reviews":537,"clickShare90":538,"clickShare360":539,"launchDate":540,"amazonUrl":541},"B07JDDHD1X","Boland 00941 BOL00941 Golden Happy Birthday Hat for Adult Multicoloured Standard Size","Boland","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51gSphC-m2L.jpg",7.5,448,0.0273,0.0326,"2018-09-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07JDDHD1X",{"asin":543,"title":544,"brand":545,"imageUrl":546,"price":547,"rating":548,"reviews":549,"clickShare90":550,"clickShare360":551,"launchDate":552,"amazonUrl":553},"B0GS24LZCD","Birthday Hat Happy Birthday Hat for Adults Birthday Party Hats Birthday Hats for Kids Birthday Boy Hat Half Birthday Hat Party Hats for Adults Novelty Hats for Adults 14 by 11 cm and 29 by 28","KxrTpx","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+i8wPr3lL.jpg",8.08,3,1,0.0223,0.0108,"2026-03-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GS24LZCD",{"asin":555,"title":556,"brand":557,"imageUrl":558,"price":559,"rating":560,"reviews":561,"clickShare90":562,"clickShare360":563,"launchDate":564,"amazonUrl":565},"B0FBM2XZCZ","43 Pcs Party Hats Set Party Hats for Kids Paper Birthday Glasses with Paper Crowns(Gold\u002FSilver) Birthday Cone Partys Hat Pom Poms Partys Blowers Happy Birthdays Banner for Kids Adults Decoration","Guegine","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Va2OX3BYL.jpg",10.05,3.5,12,0.0212,0.0214,"2025-06-02","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FBM2XZCZ",{"asin":567,"title":568,"brand":569,"imageUrl":570,"price":571,"rating":572,"reviews":503,"clickShare90":573,"clickShare360":574,"launchDate":575,"amazonUrl":576},"B09F8QRS3P","Happy Birthday Cake Hat with Glasses - Plush Blue Birthday Party Hat for Girls & Adults","GLAITC","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41XRetHJpTL.jpg",7.26,4.2,0.0184,0.0172,"2021-09-02","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09F8QRS3P",{"asin":578,"title":579,"brand":580,"imageUrl":581,"price":582,"rating":583,"reviews":584,"clickShare90":585,"clickShare360":586,"launchDate":587,"amazonUrl":588},"B0FDG7K2TB","Smart Cutie Happy Birthday Hat Multicoloured Novelty Headwear Dress Up For Men and Women Birthday Cake One Size","Smart Cutie","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31-P8EyR57L.jpg",5.89,3.6,6,0.0174,0.0288,"2025-06-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FDG7K2TB",{"asin":590,"title":591,"brand":592,"imageUrl":593,"price":594,"rating":441,"reviews":561,"clickShare90":595,"clickShare360":596,"launchDate":597,"amazonUrl":598},"B0CTPZ4Q71","CHEERYMAGIC Birthday Headband Colorful Its My Birthday Headband Girls Sequin Happy Birthday Crown Tiara Party Hats Hair Accessories Gifts Birthday Party Decorations A9CSLHFG","CHEERYMAGIC","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51VC1ir+axL.jpg",3.39,0.0154,0.0231,"2024-02-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CTPZ4Q71",{"asin":600,"title":601,"brand":602,"imageUrl":603,"price":604,"rating":605,"reviews":606,"clickShare90":607,"clickShare360":608,"launchDate":609,"amazonUrl":610},"B01JQMNHNY","Sterling James Co. Original Adult Birthday Cap or Hat - Fun Accessory and Decoration and Fancy Dress for Surprise Party - Happy Birthday - 20th 30th 40th 50th 60th Black","Sterling James Co.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41JG2s5bfZL.jpg",9.95,4.7,1123,0.0137,0.0187,"2016-08-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01JQMNHNY",{"asin":612,"title":613,"brand":614,"imageUrl":615,"price":616,"rating":583,"reviews":617,"clickShare90":618,"clickShare360":619,"launchDate":620,"amazonUrl":621},"B0FNWTJH62","Aeaocvo 10 PCS Birthday Party Hats for Kids Adults Colorful Cone Hat Decorations with Pom Poms for Toddler Girls Boys Baby Shower Fun Party Photo Props Memorable Celebrations","Aeaocvo","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41nf8RBsBXL.jpg",5.71,66,0.0136,0.014,"2025-09-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FNWTJH62",{"asin":623,"title":624,"brand":625,"imageUrl":626,"price":627,"rating":628,"reviews":452,"clickShare90":629,"clickShare360":630,"launchDate":631,"amazonUrl":632},"B0FQCQR9L3","SHARRLA Personalised Party Hats Your Face on a Hat & Text of Your Choice Cutout Ready Party Accessory for Hen Parties Stag Do and Birthdays (Pack of 10)","SHARRLA","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41DP7sxovnL.jpg",8.23,2.3,0.0135,0.0074,"2025-09-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FQCQR9L3",{"asin":634,"title":635,"brand":636,"imageUrl":637,"price":638,"rating":462,"reviews":639,"clickShare90":640,"clickShare360":640,"launchDate":641,"amazonUrl":642},"B0FNCZG2XV","ADLABLD 11Pcs Macaron Birthday Party Hats with Pom Poms Birthday Cone Hats Party Hat Crown Caps for Adults Pastel Themed Paper Hat Toddler Parties Celebration for Colorful Girls Boys Photo Props","ADLABLD","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51y6yvhO4EL.jpg",3.93,5,0.0132,"2025-08-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FNCZG2XV",{"asin":644,"title":645,"brand":646,"imageUrl":647,"price":648,"rating":649,"reviews":650,"clickShare90":651,"clickShare360":652,"launchDate":653,"amazonUrl":654},"B0FMRMG23B","XMDROU Happy Birthday Cake Hat with Glasses Plush Blue Birthday Party Hat with Multicolour Candles Party Headwear Partys Novelty Hats Decorations Prop Unisex-Adults for Partys Favors Decorations","XMDROU","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41p6vhApJ3L.jpg",7.1,3.7,8,0.013,0.0118,"2025-08-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FMRMG23B",{"asin":656,"title":657,"brand":658,"imageUrl":659,"price":660,"rating":560,"reviews":548,"clickShare90":661,"clickShare360":662,"launchDate":663,"amazonUrl":664},"B0G64WGDKS","Classicseali 24pcs Party Hats Gold-Stamped Birthday Hats with Elastic Cords Birthday Partys Hat for Baby Showers Bridal and Wedding Partys Decorations 6 Colors","Classicseali","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41wKEqRg8RL.jpg",8.21,0.0124,0.0073,"2026-01-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G64WGDKS",{"asin":666,"title":667,"brand":668,"imageUrl":669,"price":670,"rating":462,"reviews":671,"clickShare90":672,"clickShare360":673,"launchDate":674,"amazonUrl":675},"B0CD6S9C8F","RosewineC 2 Pcs King Crown Hat and Sash Set for Birthday Party","RosewineC","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51UHAwmlk5L.jpg",4.69,42,0.0121,0.0203,"2023-07-31","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CD6S9C8F",{"asin":677,"title":678,"brand":679,"imageUrl":680,"price":681,"rating":480,"reviews":682,"clickShare90":683,"clickShare360":684,"launchDate":685,"amazonUrl":686},"B0DP4JGKPW","Bewudy Happy Birthday Headband for Women Birthday Crown Hair Buckle Cosplay Accessory for Crazy Hair for Girls Birthday Gifts for Women Accessories","Bewudy","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41C19zhubdL.jpg",3.25,44,0.0114,0.0161,"2024-11-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DP4JGKPW",{"love":688,"hate":747,"returnReasons":805},[689,696,703,710,716,721,725,731,737,742],{"topic":690,"percentOfMentions":691,"verbatims":692},"Quality-Overall",0.4083,[693,694,695],"Unique patterns and excellent quality","Excellent quality","Really well made",{"topic":697,"percentOfMentions":698,"verbatims":699},"Value For Money",0.1333,[700,701,702],"Worth buying","Great product and great price","they seem reasonably priced",{"topic":704,"percentOfMentions":705,"verbatims":706},"Size-Overall",0.0806,[707,708,709],"Great fit","it was ok and fitted","Fitted birthday girls head fine",{"topic":711,"percentOfMentions":213,"verbatims":712},"Color",[713,714,715],"Lovely colours","In vibrant colours","The colours were nice",{"topic":717,"percentOfMentions":718,"verbatims":719},"Design-Overall",0.0333,[720],"Great design just like the picture",{"topic":722,"percentOfMentions":718,"verbatims":723},"Gifting Purpose",[724],"Great value for the items for children's birthday parties",{"topic":726,"percentOfMentions":727,"verbatims":728},"Advertised Vs Actual Product",0.0278,[729,730],"it does the job","look as per the picture",{"topic":732,"percentOfMentions":733,"verbatims":734},"Ease Of Use",0.025,[735,736],"is easy to handle","But thats easily remedied",{"topic":738,"percentOfMentions":739,"verbatims":740},"Fun\u002FEntertainment Experience",0.0222,[741],"Fun",{"topic":743,"percentOfMentions":744,"verbatims":745},"Strength",0.0167,[746],"are quite sturdy",[748,754,760,766,772,779,785,790,796,801],{"topic":690,"percentOfMentions":749,"verbatims":750},0.1797,[751,752,753],"Low quality","Quality is not good as the hats dont slot in properly","Junk",{"topic":704,"percentOfMentions":755,"verbatims":756},0.1354,[757,758,759],"Hat is too big","then the wont fit","Ridiculously small",{"topic":697,"percentOfMentions":761,"verbatims":762},0.0964,[763,764,765],"Not worth it","on the pricey side though","though I do think £6.99 for 8 may be a little steep",{"topic":743,"percentOfMentions":767,"verbatims":768},0.0833,[769,770,771],"it's a bit flimsy","Glasses veey flimsy","It's torn in a couple of places",{"topic":773,"percentOfMentions":774,"verbatims":775},"Assembly\u002FInstallation",0.06509999999999999,[776,777,778],"These are very hard to put together","Assembly was quite tricky","Hard to assemble",{"topic":726,"percentOfMentions":780,"verbatims":781},0.046900000000000004,[782,783,784],"obviously that's not how they're meant to be","yes it somewhat looks like the picture but its nothing like what I expected for the price","Nothing as what described definitely not worth the money absolute tat",{"topic":786,"percentOfMentions":780,"verbatims":787},"Durability",[788,789],"One of the candles fell off while wearing","Not very durable",{"topic":791,"percentOfMentions":792,"verbatims":793},"Stretchability\u002FExpandability\u002FElasticity",0.0417,[794,795],"The elastic had no give so even my 3 year old nephew struggled to wear it","Elastics too short",{"topic":797,"percentOfMentions":798,"verbatims":799},"Strap\u002FString Quality",0.0313,[800],"very flimsy, no holes for the elastic strap to fit on, wouldn't buy again",{"topic":802,"percentOfMentions":798,"verbatims":803},"Defective Material\u002FParts",[804],"Rubbish, missing parts",[806,808,810,812,815,818,820,823,824,826],{"reason":704,"pct":807},0.3619,{"reason":690,"pct":809},0.3122,{"reason":773,"pct":811},0.0659,{"reason":813,"pct":814},"Shape\u002FStyle",0.0286,{"reason":816,"pct":817},"Brightness\u002FShine\u002FGlow",0.022400000000000003,{"reason":819,"pct":817},"Material Quality",{"reason":821,"pct":822},"Adhesion\u002FStickiness",0.021099999999999997,{"reason":791,"pct":608},{"reason":697,"pct":825},0.0149,{"reason":802,"pct":825},[828,832,837,842,847,852],{"term":163,"volume":829,"growthQoq":830,"conversionRate":831},66550,-0.004,0.0336,{"term":833,"volume":834,"growthQoq":835,"conversionRate":836},"birthday hats",25418,0.0428,0.0444,{"term":838,"volume":839,"growthQoq":840,"conversionRate":841},"birthday hats for adults",23836,-0.0816,0.0415,{"term":843,"volume":844,"growthQoq":845,"conversionRate":846},"birthday hats for kids",16948,-0.0801,0.0325,{"term":848,"volume":849,"growthQoq":850,"conversionRate":851},"birthday boy hat",6255,0.414,0.0264,{"term":853,"volume":854,"growthQoq":855,"conversionRate":856},"happy birthday hat",8288,-0.0097,0.0354,[858,864,871,876,881,886],{"title":859,"href":860,"score":861,"verdict":188,"marketSize":862,"growth90":863},"mole repellent","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fmole-repellent",79,163396.94,0.914,{"title":865,"href":866,"score":867,"verdict":868,"marketSize":869,"growth90":870},"sun lounger","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fsun-lounger",80,"launch",2470990.46,2.9989,{"title":872,"href":873,"score":867,"verdict":188,"marketSize":874,"growth90":875},"fly repellent fan","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Ffly-repellent-fan",301927.34,14.9724,{"title":877,"href":878,"score":867,"verdict":868,"marketSize":879,"growth90":880},"ice maker","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fice-maker",2878212.99,3.7144,{"title":882,"href":883,"score":867,"verdict":868,"marketSize":884,"growth90":885},"parasol base","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fparasol-base",1136108.92,9.0445,{"title":887,"href":888,"score":867,"verdict":868,"marketSize":889,"growth90":890},"air conditioner","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fair-conditioner",39308962.49,53.5682]