---
title: "Products — birthday decoration - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/birthday-decoration/products"
last_updated: "2026-07-31T15:16:04.651Z"
locale: en
meta:
  description: "Niche score 63/100 · £1.4M/yr market · 4.3M searches/yr · £7.13 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · £1.4M/yr market · 4.3M searches/yr · £7.13 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — birthday decoration - Flapen"
---

# **birthday decoration**

**Launch it**

A $1.4M/yr market growing +3.4% this quarter with returns at 0.6% — clears our launch bar.

Market size 85Growth 29Conversion 55Competition 85Returns 97Price range 0Avg price 20Brand share 94Review moat 50Quality gap 47

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****41%**

top-5 brand share — no brand owns this niche

**Market size**

**Great****£1.4M**

£1.4M/yr · 4.3M searches

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,520.48**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+3.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£7.13**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.02–£14.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")