---
title: "Reviews — beeswax candles - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/beeswax-candles/reviews"
last_updated: "2026-07-31T18:51:53.046Z"
locale: en
meta:
  description: "Niche score 58/100 · £124K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £124K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — beeswax candles - Flapen"
---

# **beeswax candles**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 28Growth 6Conversion 56Competition 78Returns 97Price range 59Avg price 56Brand share 69Review moat 90Quality gap 91

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****209.5**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****£5.64–£28.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****£12.78**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£124K**

£124K/yr · 205K searches

**Growth**

**Bad****-38.8%**

90-day search growth — must beat 0% to launch