---
title: "Trend — bed bug mattress protector - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/bed-bug-mattress-protector/trend"
last_updated: "2026-07-31T12:57:52.202Z"
locale: en
meta:
  description: "Niche score 51/100 · £138K/yr market · 185K searches/yr. A deep review moat (5,293 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £138K/yr market · 185K searches/yr. A deep review moat (5,293 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — bed bug mattress protector - Flapen"
---

# **bed bug mattress protector**

**Worth a look**

Shows low returns (0.6%), but a deep review moat (5,293 avg reviews) keeps it on the watch list.

Market size 30Growth 42Conversion 60Competition 48Returns 97Price range 60Avg price 69Brand share 47Review moat 24Quality gap 45

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****£14.28**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****5.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£8.47–£24.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+13.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****£138K**

£138K/yr · 185K searches

**Review moat**

**Bad****5,292.5**

avg incumbent reviews — the moat a new listing must climb