---
title: "Bbq Mat — £42K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/bbq-mat"
last_updated: "2026-07-31T12:07:51.231Z"
locale: en
meta:
description: "Niche score 66/100 · £42K/yr market · 42K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 66/100 · £42K/yr market · 42K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bbq Mat — £42K/yr Amazon UK Niche (2026) - Flapen"
---
# **bbq mat**
**Worth a look**
Shows demand growing +382.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 11Growth 100Conversion 83Competition 62Returns 99Price range 57Avg price 45Brand share 79Review moat 49Quality gap 62
**Growth**
**Incredible****+382.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£5.74–£27.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,599.79**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£11.42**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£42K**
£42K/yr · 42K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, bbq mat is a £42K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 66/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bbq mat market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£34K–£46K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#92**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **206 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**56%**
Top 20: 98%
**Top-5 click share**
**48%**
Top 20: 92%
**Open market**
**39%**
- Nicoman22% - Alckijy11% - FIREWESS10% - EXTSUD7% - GQC5% - GOFRIEND5%
## **Demand**
Weekly Amazon search volume, last 9 weeks — +382.8% search growth over the last 90 days.
3K2KMay '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/bbq-mat/trend)
## **Top bbq mat search terms**
- **bbq mat**22K/yr+357.2%8.6% conv. - **bbq mat floor protector**7K/yr+470.6%4.8% conv. - **bbq floor mat**5K/yr+332.0%3.9% conv. - **bbq floor protection mat**4K/yr+368.8%4.0% conv. - **bbq heat mat**3K/yr+575.3%5.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/bbq-mat/search-terms)
## **Top bbq mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£6K20%£8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nicoman Large Under Grill Mat BBQ & Fire Pit Mat Heavy Duty Non Slip Waterproof Floor Protector Heat & Oil Resistant Outdoor Mat for Patio Garden & Decking 120cm x 90cm (4x3ft)**Nicoman**£15.74**4.0★13 rev](https://www.amazon.co.uk/dp/B0GV1QQ5K6) [2**Alckijy BBQ Grill Mat - Heavy Duty Degree Non-Stick Grill Mats for Outdoor Grilling 100*150cm Outdoor BBQ Grill Fireproof Mat Grass Protection Mats Fire Pit Mat for Decking Indoor Fireplace Fire Mat**Alckijy**£14.40**4.3★458 rev](https://www.amazon.co.uk/dp/B0CSGBZG8W) [3**EXTSUD BBQ Grill Mat 5 Pcs bbq Grill Mats Non Stick Reusable and Baking Mesh for Indoor Outdoor BBQ Works on Gas Charcoal Electric Grill Sheets 40x33CM (Black)**EXTSUD**£8.30**4.5★7,388 rev](https://www.amazon.co.uk/dp/B07518YGJ3) [4**FIREWESS 75 x 120 cm Under Grill Mat for Outdoor Grill Double-Sided Fireproof Grill Pad Perfect for Outdoor Barbecue Spots Fireproof Waterproof and Oilproof BBQ Protector for Decks and Patios**FIREWESS**£14.14**4.4★1,051 rev](https://www.amazon.co.uk/dp/B0DBLM41YS) [5**GOFRIEND BBQ Grill Mat Set of 5 Non-stick Barbecue Grill & Baking Mats for Baking on Gas Charcoal Oven and Electric Grills - Reusable - Free 12 BBQ Tongs and Silicone Brush**GOFRIEND**£8.85**4.5★5,549 rev](https://www.amazon.co.uk/dp/B0747QBBPB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nicoman Large Under Grill Mat BBQ & Fire Pit Mat Heavy Duty Non Slip Waterproof Floor Protector Heat & Oil Resistant Outdoor Mat for Patio Garden & Decking 120cm x 90cm (4x3ft)**Nicoman**£15.74**13 rev4mo ago](https://www.amazon.co.uk/dp/B0GV1QQ5K6) [**5pcs BBQ Mats for Gas Grill - Reusable Oven Mats Washable (Black)**aqlbhz**£5.74**53 rev1y ago](https://www.amazon.co.uk/dp/B0CSSY2SK2) [**Khongoo Fireproof Heat Resistant Mat Under BBQ Grill 40x60 cm Black**Khongoo**£9.06**175 rev1y ago](https://www.amazon.co.uk/dp/B0DZHJ6MRP) [**BBQ Mat Floor Protector Garden Grill Mat Fire Pit Mat for Grilling Reusable**DYUEE**£12.10**18 rev1y ago](https://www.amazon.co.uk/dp/B0DY7CDMHF) [**FIREWESS 75 x 120 cm Under Grill Mat for Outdoor Grill Double-Sided Fireproof Grill Pad Perfect for Outdoor Barbecue Spots Fireproof Waterproof and Oilproof BBQ Protector for Decks and Patios**FIREWESS**£14.14**1,051 rev1y ago](https://www.amazon.co.uk/dp/B0DBLM41YS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nicoman Large Under Grill Mat BBQ & Fire Pit Mat Heavy Duty Non Slip Waterproof Floor Protector Heat & Oil Resistant Outdoor Mat for Patio Garden & Decking 120cm x 90cm (4x3ft)**Nicoman**£15.74**4.0★**▲ 37%**](https://www.amazon.co.uk/dp/B0GV1QQ5K6) [**KitchenRaku 5Pack BBQ Grill Mat 33X40cm Universal Oven Liners for Bottom of Fan Assisted Ovens Heavy Duty Reusable and Washable Suitable for Gas Charcoal BBQ Barbecue Mat**KitchenRaku**£5.80**4.5★**▲ 36%**](https://www.amazon.co.uk/dp/B0D8KW4NNL) [**FIREWESS 100 x 150 cm Under Grill Mat for Outdoor Grill Double-Sided Fireproof Grill Pad Perfect for Outdoor Barbecue Spots Fireproof Waterproof Grill Floor Pads Fire Pit Mat Fireplace Mat**FIREWESS**£18.32**4.4★**▲ 35%**](https://www.amazon.co.uk/dp/B0DBLN61N8) [**FIREWESS Under Grill Mat for Outdoor Grill 60 x 105 cm Double-Sided Fireproof Grill Pad Perfect for Outdoor Barbecue Spots Fireproof Waterproof and Oilproof BBQ Protector for Decks and Patios**FIREWESS**£13.71**4.4★**▲ 33%**](https://www.amazon.co.uk/dp/B0DBLGRWLS) [**BBQ Floor Protection Mat Large 150x100cm Foldable Heat Proof Mat for Fire Pit Portable Fireproof Mat for Decking Grass Heat Proof Mat for BBQ Grill Fire Pit Heaters Stove Indoor Outdoor**KoolYouth**£16.14**4.0★**▲ 24%**](https://www.amazon.co.uk/dp/B0D91RP69L)
**~~View all trending →~~**
## **What buyers say about bbq mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**27%
*“does help with the cleaning of it”*
**Quality-Overall**24%
*“Really good quality mats”*
**Advertised Vs Actual Product**15%
*“As described”*
**Value For Money**8%
*“Good value for money”*
**Size-Overall**5%
*“Perfect size”*
**Ease Of Use**4%
*“Easy to use”*
**Recycle/Reuse**3%
*“easy to wash and can reused over & over”*
**Thickness**1%
*“Great mats with good thickness”*
**Durability**1%
*“reusable and durable”*
**Adhesion/Stickiness**1%
*“Nothing stuck, best mats Ive tried so far”*
### **What buyers complain about **
**Heating**25%
*“blocks a lot of the bbq heat”*
**Functionality-Overall**15%
*“Doesnt work”*
**Grip**10%
*“it is very slippery when wet”*
**Assembly/Installation**8%
*“did take some time to put together”*
**Size-Overall**5%
*“Bit small”*
**Strength**5%
*“Bit flimsy”*
**Ease Of Cleaning**3%
*“ive always found you can never get them realky clean”*
**Durability**2%
*“Weve purchased and used several brands of these mats - they tend to start to fall apart after a while - so tend to replace them every year”*
### **Top return reasons **
**Size-Overall**45%
**Quality-Overall**10%
**Thin**8%
**Strength**8%
**Material Quality**7%
**Advertised Vs Actual Product**6%
**Thickness**6%
**Compatibility-Overall**2%
**Flammable**2%
**Value For Money**2%
## **Common questions**
- **Is bbq mat profitable to sell on Amazon United Kingdom?**
- The niche generates £42K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +382.8%. Flapen's verdict: Worth a look (66/100).
- **How competitive is the bbq mat niche?**
- 22 brands and 38 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in bbq mat?**
- Top complaints mined from reviews: Heating, Functionality-Overall, Grip. The return rate is 0.3%.
- **What does it cost to enter the bbq mat niche?**
- Listings span £5.74–£27.43; the average listing price is £11.42 (sweet spot $15–$100). The average incumbent carries 1,600 reviews — the moat a new listing must climb.
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