---
title: "Bbq Grill Mat — £108K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/bbq-grill-mat"
last_updated: "2026-07-31T11:23:28.361Z"
locale: en
meta:
description: "Niche score 60/100 · £108K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £108K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bbq Grill Mat — £108K/yr Amazon UK Niche (2026) - Flapen"
---
# **bbq grill mat**
**Worth a look**
Shows demand growing +663.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 26Growth 100Conversion 98Competition 50Returns 99Price range 0Avg price 21Brand share 68Review moat 44Quality gap 43
**Growth**
**Incredible****+663.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,085**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£108K**
£108K/yr · 88K searches
**Avg price**
**Bad****£7.42**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.90–£11.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, bbq grill mat is a £108K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 60/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bbq grill mat market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£111K–£148K**
- units × avg price
- **Conversion rate**
- **16.7%**
- **Avg BSR**
- **#71**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **95%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 99%
**Open market**
**28%**
- GQC24% - Ankier11% - BEEWAY10% - GOFRIEND10% - EXTSUD9% - Cookey8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +663.0% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 23.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/bbq-grill-mat/trend)
## **Top bbq grill mat search terms**
- **bbq mats for gas grill reusable**20K/yr+738.3%20.9% conv. - **bbq grill mat**14K/yr+672.8%13.1% conv. - **bbq mats**12K/yr+701.3%19.0% conv. - **bbq sheets grilling mats**7K/yr+821.8%20.4% conv. - **bbq cooking mats**5K/yr>1,000%15.3% conv. - **bbq grill mats non stick reusable**5K/yr+584.1%14.6% conv. - **bbq grill mats**6K/yr+498.5%10.6% conv. - **grill mat**4K/yr+218.2%7.0% conv. - **bbq mats for charcoal grill**3K/yr+855.4%13.8% conv. - **bbq sheets**3K/yr+771.2%17.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/bbq-grill-mat/search-terms)
## **Top bbq grill mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£9K12%£13K16%£17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GQC BBQ Mats Set of 6 BBQ Grill Mat Nonstick Reusable Barbecue Baking Mat Large Heavy Duty Oven Liner Teflon BBQ Cooking Mats for Electric Grill Gas Charcoal BBQ FDA-Approved 15.75 * 11.8Inch**GQC**£8.15**4.7★423 rev](https://www.amazon.co.uk/dp/B0CSDCNL18) [2![Ankier BBQ Grill Mat Set of 8 Non Stick BBQ Baking Mats Reusable for Charcoal Gas or Electric Grill - Easy to Clean Heat Resistant Barbecue Sheets [Black]](https://m.media-amazon.com/images/I/41C+yEsClXL.jpg)**Ankier BBQ Grill Mat Set of 8 Non Stick BBQ Baking Mats Reusable for Charcoal Gas or Electric Grill - Easy to Clean Heat Resistant Barbecue Sheets \[Black\]**Ankier**£11.45**4.6★1,120 rev](https://www.amazon.co.uk/dp/B07RYM8GL6) [3**GQC BBQ Mats Set of 6 BBQ Grill Mat Nonstick Reusable Barbecue Baking Mat Teflon BBQ Cooking Mats for Electric Grill Gas Charcoal BBQ FDA-Approved 15.75 * 13Inch Black**GQC**£8.45**4.5★5,961 rev](https://www.amazon.co.uk/dp/B07MDM59BV) [4**BEEWAY BBQ Mats Universal Oven Liners for Bottom of Fan Assisted Ovens - Teflon Reusable Washable Non Stick for Charcoal or Gas Grills - Bonus 12 Silicone Tongs (Pack of 5)**BEEWAY**£8.73**4.5★9,097 rev](https://www.amazon.co.uk/dp/B072KRVJY3) [5**GOFRIEND BBQ Grill Mat Set of 5 Non-stick Barbecue Grill & Baking Mats for Baking on Gas Charcoal Oven and Electric Grills - Reusable - Free 12 BBQ Tongs and Silicone Brush**GOFRIEND**£8.85**4.5★5,549 rev](https://www.amazon.co.uk/dp/B0747QBBPB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lindas Essentials Extra Large BBQ Grill Mat (3 Pack) - BBQ Mats for Gas Grill Reusable Non Stick Heat Resistant BBQ Mat BBQ Sheets Grilling Mats for Charcoal Grill & Electric BBQ Accessories**Linda's Essentials**£8.40**1,463 rev1y ago](https://www.amazon.co.uk/dp/B0FBRY24MD) [**DIVCHI BBQ Grill Mats 5 Pcs Mat Non-stick Barbecue Grill & Baking Mats For Baking on Gas Charcoal Oven And Electric Grills - Reusable - Free 12 BBQ Tongs And 1 Silicone Brush**DIVCHI**£7.07**15 rev1y ago](https://www.amazon.co.uk/dp/B0F4KWD28W) [**5pcs BBQ Mats for Gas Grill - Reusable Oven Mats Washable (Black)**aqlbhz**£5.74**53 rev1y ago](https://www.amazon.co.uk/dp/B0CSSY2SK2) [**KitchenRaku BBQ Grill Mat 33X40cm Set of 5 Non Stick Oven Liners for Bottom of Fan Assisted Ovens Reusable Teflon Barbecue Mats for Baking on Gas Charcoal Oven & Electric Grills (Black)**KitchenRaku**£5.49**1,458 rev1y ago](https://www.amazon.co.uk/dp/B0D8KT434B) [**KitchenRaku 5Pack BBQ Grill Mat 33X40cm Universal Oven Liners for Bottom of Fan Assisted Ovens Heavy Duty Reusable and Washable Suitable for Gas Charcoal BBQ Barbecue Mat**KitchenRaku**£5.80**186 rev1y ago](https://www.amazon.co.uk/dp/B0D8KW4NNL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vinsani 2PC Non-Stick BBQ Grill Mat(40 x 33 cm)Universal Barbeque Baking Oven Liners Reusable and Dishwasher Safe Indoor Outdoor BBQ Cooking Mats for Charcoal Electric Gas Grill Kitchen Ovens Black**Vinsani**£4.14**4.4★**▲ 49%**](https://www.amazon.co.uk/dp/B0733N85MC) [**DIVCHI BBQ Grill Mats 5 Pcs Mat Non-stick Barbecue Grill & Baking Mats For Baking on Gas Charcoal Oven And Electric Grills - Reusable - Free 12 BBQ Tongs And 1 Silicone Brush**DIVCHI**£7.07**4.7★**▲ 45%**](https://www.amazon.co.uk/dp/B0F4KWD28W) [**KitchenRaku 5Pack BBQ Grill Mat 33X40cm Universal Oven Liners for Bottom of Fan Assisted Ovens Heavy Duty Reusable and Washable Suitable for Gas Charcoal BBQ Barbecue Mat**KitchenRaku**£5.80**4.5★**▲ 41%**](https://www.amazon.co.uk/dp/B0D8KW4NNL) [**GQC BBQ Mats Set of 6 BBQ Grill Mat Nonstick Reusable Barbecue Baking Mat Large Heavy Duty Oven Liner Teflon BBQ Cooking Mats for Electric Grill Gas Charcoal BBQ FDA-Approved 15.75 * 11.8Inch**GQC**£8.15**4.7★**▲ 25%**](https://www.amazon.co.uk/dp/B0CSDCNL18) [**GOFRIEND BBQ Grill Mat Set of 5 Non-stick Barbecue Grill & Baking Mats for Baking on Gas Charcoal Oven and Electric Grills - Reusable - Free 12 BBQ Tongs and Silicone Brush**GOFRIEND**£8.85**4.5★**▲ 18%**](https://www.amazon.co.uk/dp/B0747QBBPB)
**~~View all trending →~~**
## **What buyers say about bbq grill mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**31%
*“does help with the cleaning of it”*
**Quality-Overall**26%
*“Excellent product”*
**Advertised Vs Actual Product**13%
*“As described”*
**Value For Money**7%
*“Good value for money”*
**Ease Of Use**5%
*“Easy to use”*
**Recycle/Reuse**3%
*“easy to wash and can reused over & over”*
**Size-Overall**2%
*“perfect fit on my BBQ unit also easy to clean of any excess fats for the food”*
**Grilling**2%
*“Great grill mats”*
**Thickness**2%
*“Great mats with good thickness”*
**Durability**2%
*“reusable and durable”*
### **What buyers complain about **
**Durability**20%
*“Weve purchased and used several brands of these mats - they tend to start to fall apart after a while - so tend to replace them every year”*
**Size-Overall**17%
*“Too narrow”*
**Heating**17%
*“blocks a lot of the bbq heat”*
**Adhesion/Stickiness**17%
*“none stick matt”*
**Ease Of Cleaning**6%
*“ive always found you can never get them realky clean”*
### **Top return reasons **
**Size-Overall**51%
**Material Quality**9%
**Quality-Overall**9%
**Thin**7%
**Advertised Vs Actual Product**6%
**Functionality-Overall**5%
**Compatibility-Overall**5%
**Adhesion/Stickiness**2%
**Value For Money**2%
**Flammable**2%
## **Common questions**
- **Is bbq grill mat profitable to sell on Amazon United Kingdom?**
- The niche generates £108K/yr across 21 tracked products. 90-day search growth is +663.0%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the bbq grill mat niche?**
- 18 brands and 28 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in bbq grill mat?**
- Top complaints mined from reviews: Durability, Size-Overall, Heating. The return rate is 0.2%.
- **When does demand for bbq grill mat peak?**
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 23.3× the quietest.
- **What does it cost to enter the bbq grill mat niche?**
- Listings span £3.90–£11.45; the average listing price is £7.42 (sweet spot $15–$100). The average incumbent carries 2,085 reviews — the moat a new listing must climb.
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