---
title: "Bay Tree — £44K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/bay-tree"
last_updated: "2026-07-31T12:49:14.178Z"
locale: en
meta:
description: "Niche score 45/100 · £44K/yr market · 56K searches/yr · £26.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £44K/yr market · 56K searches/yr · £26.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bay Tree — £44K/yr Amazon UK Niche (2026) - Flapen"
---
# **bay tree**
**Skip it**
A small market ($44K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 38Conversion 37Competition 34Returns 100Price range 85Avg price 95Brand share 14Review moat 87Quality gap 45
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£26.24**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****257.9**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£9.99–£106.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+10.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£44K**
£44K/yr · 56K searches
According to Flapen's Amazon United Kingdom niche tracking, bay tree is a £44K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 45/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bay tree market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£39K–£52K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#174**
- **Page quality**
- **0%**
- **Prime**
- **0%**
- **Sponsored**
- **95%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **—flat
**Sellers**
**7**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**2%**
- Carbeth Plants31% - YouGarden26% - GardenersDream23% - Generic9% - CHRISTOW6% - Thompson & Morgan3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.6% search growth over the last 90 days.
2K1KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/bay-tree/trend)
## **Top bay tree search terms**
- **bay tree**23K/yr+27.3%2.7% conv. - **bay trees in pots**8K/yr+1.5%3.1% conv. - **bay leaf tree**8K/yr+1.5%2.5% conv. - **bay trees**5K/yr+9.4%1.0% conv. - **bay trees for sale**3K/yr+46.4%1.1% conv. - **bay leaf plant**4K/yr-8.6%5.6% conv. - **bay tree plant**5K/yr-55.5%3.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/bay-tree/search-terms)
## **Top bay tree products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£9K30%£13K40%£17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YouGarden Bay Tree Standard Tree 70-80cm Tall Single Garden Ready Potted Bay for Patios and Gardens Edible Plant Grow Your Own Herbs**YouGarden**£30.96**4.5★366 rev](https://www.amazon.co.uk/dp/B00FBGHIWQ) [2**Carbeth Plants Laurus Nobilis Bay Tree in 13cm Pot**Carbeth Plants**£15.51**4.5★1,013 rev](https://www.amazon.co.uk/dp/B07B6NWPXL) [3**Standard Kitchen Bay Leaf Tree | Laurus Nobilis | Evergreen Aromatic Hardy Small Garden Patio Shrub | Premium Grade Herb Specimen | 5L Pot 2-3ft (1 Tree)**GardenersDream**£33.09**4.5★180 rev](https://www.amazon.co.uk/dp/B083WMYLMD) [4**Laurus Nobilis Bay Laurel - Evergreen Garden Shrub Culinary Herb - Ideal for Cooking or Ornamental Topiary - 14cm Pot (30-40cm)**GardenersDream**£14.53**4.6★132 rev](https://www.amazon.co.uk/dp/B09YD93V3S) [5**Carbeth Plants Laurus Nobilis Bay Tree in 10cm Pot - Culinary Herb**Carbeth Plants**£9.99**4.4★14 rev](https://www.amazon.co.uk/dp/B07NS7QK5T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YouGarden Kitchen Bay Laurel Established 25-30cm Tall Plant in 12cm Pot Garden Ready for Planting**YouGarden**£12.84**10 rev2y ago](https://www.amazon.co.uk/dp/B0D2RFTXBT) [**Laurus nobilis/Bay Tree in 2L Pot Cooking Bay Leaf Tree Bayleaf Plant 3fatpigs**3FATPIGS**£12.46**14 rev2y ago](https://www.amazon.co.uk/dp/B0CT5SCTLF) [**Laurus nobilis | Bay Tree | Bay Leaf Herb (40cm)**Generic**£11.79**105 rev3y ago](https://www.amazon.co.uk/dp/B0B7XF38R5) [**Laurus Nobilis Bay Laurel - Evergreen Garden Shrub Culinary Herb - Ideal for Cooking or Ornamental Topiary - 14cm Pot (30-40cm)**GardenersDream**£14.53**132 rev4y ago](https://www.amazon.co.uk/dp/B09YD93V3S) [**1 Standard Bay Tree | Potted Patio Tree | Laurus nobilis | 75cm Tall | Plant for Front Door |**Generic**£29.05**176 rev4y ago](https://www.amazon.co.uk/dp/B09K4K5H9R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Laurus Nobilis Bay Laurel - Evergreen Garden Shrub Culinary Herb - Ideal for Cooking or Ornamental Topiary - 14cm Pot (30-40cm)**GardenersDream**£14.53**4.6★**▲ 147%**](https://www.amazon.co.uk/dp/B09YD93V3S) [**Carbeth Plants Laurus Nobilis Bay Tree in 10cm Pot - Culinary Herb**Carbeth Plants**£9.99**4.4★**▲ 142%**](https://www.amazon.co.uk/dp/B07NS7QK5T) [**Standard Bay Tree Hardy Garden Evergreen Laurel 2 x 4L Pots (Standard - 85-95cm Tall - 30-35cm Head) by Thompson and Morgan**Thompson & Morgan**£106.86**4.4★**▲ 110%**](https://www.amazon.co.uk/dp/B083ZFGXV2) [**Thompson & Morgan Hardy Bay Tree Laurus Nobilis Standard Evergreen Foliage Aromatic Edible Leaves Attractive to Pollinators Ideal for Patios & Containers (2 x 9cm Pot)**Thompson & Morgan**£14.99**4.7★**▲ 84%**](https://www.amazon.co.uk/dp/B07N2W1TR5) [**YouGarden Holly Tree Ilex Meserveae Blue Maid Standard Potted Tree Supplied 80cm Tall Instant Impact**YouGarden**£28.96**4.4★**▲ 51%**](https://www.amazon.co.uk/dp/B093LTN72Z)
**~~View all trending →~~**
## **What buyers say about bay tree**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**44%
*“a very good starter plant”*
**Value For Money**16%
*“Great value for money”*
**Quality-Overall**14%
*“Really pleasantly surprised with the quality of this tree which arrived safely packaged”*
**Advertised Vs Actual Product**8%
*“Arrived as described”*
**Size-Overall**3%
*“quick nice size please with the quality”*
**Gifting Purpose**2%
*“it was a birthday present, very happy”*
**Durability**2%
*“still going strong 2 years on”*
**Weather Proof**2%
*“weather was looking rough so needed replaced new one looks fab”*
**Wood Quality**1%
*“Everything I wanted - attractive trunk”*
**Compactness**1%
*“Nice compact indoor herb”*
### **What buyers complain about **
**Size-Overall**20%
*“bigger than I expected - would recommend”*
**Plant Growth**18%
*“Not as large a plant as advertised”*
**Moist/Dry**11%
*“it was a bit dry when it arrived stood it in a water dish to re moisten soil”*
**Value For Money**7%
*“Not worth the money”*
**Color**5%
*“sunlight will bleach the colour”*
**Thickness**5%
*“Thin branches”*
**Advertised Vs Actual Product**4%
*“Picture is deceiving”*
**Durability**3%
*“its now ruined”*
**Water Resistance**3%
*“Very sensitive to watering”*
**Weight Heavy**3%
*“The pot is quite heavy”*
### **Top return reasons **
**Size-Overall**33%
**Advertised Vs Actual Product**21%
**Plant Growth**18%
**Quality-Overall**16%
**Moist/Dry**6%
**Smell**6%
**Unsustainable Design**6%
**Weather Proof**3%
**Value For Money**3%
## **Common questions**
- **Is bay tree profitable to sell on Amazon United Kingdom?**
- The niche generates £44K/yr across 20 tracked products. 90-day search growth is +10.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the bay tree niche?**
- 7 brands and 7 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in bay tree?**
- Top complaints mined from reviews: Size-Overall, Plant Growth, Moist/Dry. The return rate is 0.0%.
- **When does demand for bay tree peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the bay tree niche?**
- Listings span £9.99–£106.86; the average listing price is £26.24 (sweet spot $15–$100). The average incumbent carries 258 reviews — the moat a new listing must climb.
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