---
title: "Search terms — balloons - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/balloons/search-terms"
last_updated: "2026-07-31T11:25:28.536Z"
locale: en
meta:
  description: "Niche score 60/100 · £905K/yr market · 2.1M searches/yr · £4.89 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £905K/yr market · 2.1M searches/yr · £4.89 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — balloons - Flapen"
---

# **balloons**

**Launch it**

A $905K/yr market growing +5.4% this quarter with returns at 0.4% — clears our launch bar.

Market size 76Growth 32Conversion 83Competition 57Returns 98Price range 0Avg price 14Brand share 81Review moat 56Quality gap 55

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Market size**

**Great****£905K**

£905K/yr · 2.1M searches

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,249.37**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+5.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£4.89**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.88–£6.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")