---
title: "Balloons 100 Pack — £52K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/balloons-100-pack"
last_updated: "2026-07-31T12:06:24.804Z"
locale: en
meta:
description: "Niche score 46/100 · £52K/yr market · 56K searches/yr · £5.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £52K/yr market · 56K searches/yr · £5.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Balloons 100 Pack — £52K/yr Amazon UK Niche (2026) - Flapen"
---
# **balloons 100 pack**
**Skip it**
Prices mostly outside the sweet spot ($3.48–$10.86) — this niche doesn't clear our bar today.
Market size 13Growth 52Conversion 97Competition 21Returns 99Price range 0Avg price 17Brand share 42Review moat 63Quality gap 55
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****999.79**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+22.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£5.99**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£52K**
£52K/yr · 56K searches
**Price range**
**Bad****£3.48–£10.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, balloons 100 pack is a £52K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **balloons 100 pack market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£36K–£48K**
- units × avg price
- **Conversion rate**
- **15.5%**
- **Avg BSR**
- **#180**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **21.1%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**14%**
- Jiujuda927% - Kelfara18% - Omrel17% - QIFU11% - Euqvunn7% - ASIYUHY6% - Open — no brand owns it (5 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +22.7% search growth over the last 90 days.
1K750Holiday '24Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/balloons-100-pack/trend)
## **Top balloons 100 pack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£16K40%£21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**100 Pcs Multicoloured 12-Inch Latex Balloons Rainbow Assortment**Jiujuda9**£3.48**4.1★86 rev](https://www.amazon.co.uk/dp/B0DZ4XZMWP) [2**Kelfara Assorted Rainbow Party Balloons - 100 Pack 12 inch Multicolour Latex Balloons Helium Bright Color Balloon for Kids Birthday Rainbow Party Decorations Baby Shower Wedding Graduation**Kelfara**£5.71**4.6★835 rev](https://www.amazon.co.uk/dp/B0CYSKW6PQ) [3**Omrel Rainbow Balloons 100 Pack 12inch Party Birthday Balloons Colourful Balloon Multicoloured Latex Balloons Helium Balloons For Party Decoration Babyshower Wedding School Decor Carnival**Omrel**£5.93**4.6★65 rev](https://www.amazon.co.uk/dp/B0G6ZFGP9Y) [4**110 Rainbow Balloons Pack Assorted Color 12 Inch Latex Balloons 11 Color Party Helium Balloon Colourful Balloons for Kids Birthday Decoration Graduation Baby Shower Party Supplies**Euqvunn**£5.91**4.4★173 rev](https://www.amazon.co.uk/dp/B0FJ643VS7) [5**ASIYUHY Rainbow Party Balloons 100 Pack 12 inch Multicoloured Balloon With 2 rolls of balloon ribbon Assorted Color Thicken Latex Colorful Balloons for Birthday Party Wedding Baby Shower Decorations**ASIYUHY**£5.50**4.6★1,000 rev](https://www.amazon.co.uk/dp/B0BGLCKRCH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Omrel Rainbow Balloons 100 Pack 12inch Party Birthday Balloons Colourful Balloon Multicoloured Latex Balloons Helium Balloons For Party Decoration Babyshower Wedding School Decor Carnival**Omrel**£5.93**65 rev7mo ago](https://www.amazon.co.uk/dp/B0G6ZFGP9Y) [**QIFU Pastel Balloons 100 Pack Party Latex Balloon - 12 Inch Rainbow Balloon Macaron Pink Yellow Purple Green Blue Balloons For Kids Girl Birthday Party Decorations Princess Engagement Baby Shower**QIFU**£5.71**342 rev10mo ago](https://www.amazon.co.uk/dp/B0FS5HT6ZH) [**QIFU White Balloons 100 Pack Party Balloon - 12 Inch White Birthday Party Balloon Helium Balloons With 1 White Balloon Ribbon Birthday Decorations Wedding Engagement Baby Shower Anniversary Retire**QIFU**£5.36**342 rev10mo ago](https://www.amazon.co.uk/dp/B0FS53DJ88) [**QIFU Black Balloons 100 Pack Party Latex Balloons - 12 Inch Matte Birthday Party Balloon Helium Balloon With 1 Ribbon For Black Birthday Decorations For Men Wedding Anniversary Graduation Retire**QIFU**£5.28**342 rev10mo ago](https://www.amazon.co.uk/dp/B0FS5D3YP2) [**ZHIYE 200 Pack 12 10 5 Inch Party Balloons Assorted Rainbow Multicolour Matte Latex Balloon Suitable for Birthday Party Weddings Celebrations**ZHIYE**£7.21**45 rev11mo ago](https://www.amazon.co.uk/dp/B0FNRH36YB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**QIFU Pastel Balloons 100 Pack Party Latex Balloon - 12 Inch Rainbow Balloon Macaron Pink Yellow Purple Green Blue Balloons For Kids Girl Birthday Party Decorations Princess Engagement Baby Shower**QIFU**£5.71**4.6★**▲ 98%**](https://www.amazon.co.uk/dp/B0FS5HT6ZH) [**Omrel Rainbow Balloons 100 Pack 12inch Party Birthday Balloons Colourful Balloon Multicoloured Latex Balloons Helium Balloons For Party Decoration Babyshower Wedding School Decor Carnival**Omrel**£5.93**4.6★**▲ 52%**](https://www.amazon.co.uk/dp/B0G6ZFGP9Y) [**ZHIYE 200 Pack 12 10 5 Inch Party Balloons Assorted Rainbow Multicolour Matte Latex Balloon Suitable for Birthday Party Weddings Celebrations**ZHIYE**£7.21**4.0★**▲ 49%**](https://www.amazon.co.uk/dp/B0FNRH36YB) [**Kelfara Assorted Rainbow Party Balloons - 100 Pack 12 inch Multicolour Latex Balloons Helium Bright Color Balloon for Kids Birthday Rainbow Party Decorations Baby Shower Wedding Graduation**Kelfara**£5.71**4.6★**▲ 45%**](https://www.amazon.co.uk/dp/B0CYSKW6PQ) [**QIFU Black Balloons 100 Pack Party Latex Balloons - 12 Inch Matte Birthday Party Balloon Helium Balloon With 1 Ribbon For Black Birthday Decorations For Men Wedding Anniversary Graduation Retire**QIFU**£5.28**4.6★**▲ 39%**](https://www.amazon.co.uk/dp/B0FS5D3YP2)
**~~View all trending →~~**
## **What buyers say about balloons 100 pack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**23%
*“The colours are vibrant”*
**Quality-Overall**18%
*“overall quality is consistent”*
**Value For Money**16%
*“Amazing value”*
**Size-Overall**6%
*“They are a great size”*
**Inflation/Deflation**5%
*“Good quality and easy to inflate”*
**Durability**5%
*“have lasted well”*
**Advertised Vs Actual Product**5%
*“The description is accurate”*
**Fun/Entertainment Experience**3%
*“bring lots of fun”*
**Material Quality**3%
*“the material feels strong”*
**Thickness**2%
*“Good balloons very thick”*
### **What buyers complain about **
**Size-Overall**14%
*“slightly smaller than normal balloons”*
**Color**12%
*“Very pale”*
**Inflation/Deflation**11%
*“is to massively underfill them so they're just the right side of saggy”*
**Quality-Overall**6%
*“Poor quality”*
**Advertised Vs Actual Product**6%
*“insufficient to make the arches shown in the listing”*
**Ease Of Use**3%
*“found it surprisingly difficult to get them to pop”*
**Thickness**3%
*“Balloons are very thin”*
**Ease Of Cleaning**3%
*“Quite dirty”*
**Value For Money**3%
*“Cost”*
**Brightness/Shine/Glow**2%
*“They look bright until blown up”*
### **Top return reasons **
**Color**30%
**Quality-Overall**22%
**Inflation/Deflation**15%
**Value For Money**10%
**Thin**4%
**Size-Overall**3%
**Functionality-Overall**3%
**Advertised Vs Actual Product**2%
**Defective Material/Parts**2%
**Compatibility-Overall**1%
## **Common questions**
- **Is balloons 100 pack profitable to sell on Amazon United Kingdom?**
- The niche generates £52K/yr across 14 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +22.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the balloons 100 pack niche?**
- 11 brands and 13 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in balloons 100 pack?**
- Top complaints mined from reviews: Size-Overall, Color, Inflation/Deflation. The return rate is 0.3%.
- **When does demand for balloons 100 pack peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the balloons 100 pack niche?**
- Listings span £3.48–£10.86; the average listing price is £5.99 (sweet spot $15–$100). The average incumbent carries 1,000 reviews — the moat a new listing must climb.
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