---
title: "Baking Tray — £1.4M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/baking-tray"
last_updated: "2026-07-31T11:20:36.747Z"
locale: en
meta:
description: "Niche score 57/100 · £1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Baking Tray — £1.4M/yr Amazon UK Niche (2026) - Flapen"
---
# **baking tray**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 85Growth 12Conversion 70Competition 46Returns 96Price range 25Avg price 47Brand share 67Review moat 50Quality gap 63
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.4M**
£1.4M/yr · 1.9M searches
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,548.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£11.59**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£3.01–£19.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-25.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, baking tray is a £1.4M/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baking tray market data**
- **Units sold / yr**
- **100K–125K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£1.2M–£1.4M**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **81%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 99%
**Open market**
**29%**
- Kitcheneur20% - BLUES13% - Russell Hobbs12% - Chef Aid10% - ThingsPlus10% - Prochef6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.1% search growth over the last 90 days.
60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/baking-tray/trend)
## **Top baking tray search terms**
- **baking tray**626K/yr-22.3%4.5% conv. - **oven tray**304K/yr-24.4%3.6% conv. - **baking trays for oven non stick**227K/yr-36.6%5.9% conv. - **baking trays**172K/yr-21.0%5.2% conv. - **oven trays**123K/yr-10.8%4.9% conv. - **oven trays non stick**74K/yr-24.6%6.2% conv. - **baking tray set**66K/yr-30.4%2.3% conv. - **non stick baking trays**62K/yr-36.6%4.4% conv. - **cooking trays**34K/yr-19.1%3.4% conv. - **baking trays for oven**35K/yr-39.8%4.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/baking-tray/search-terms)
## **Top baking tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£140K20%£281K30%£421K40%£561K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3-Pack - Essentials Baking Tray Set 32cm -Non-Stick Tin Multi-Pack Set Oven Pan - Dishwasher Safe and Easy Clean by KITCHENEUR**Kitcheneur**£8.04**4.4★2,551 rev](https://www.amazon.co.uk/dp/B092LVTXM1) [2**Non-Stick Baking Trays Set of 3 32cm Oven Tray Set Baking Sheet & Cookie Sheet Heavy Duty Baking Tray Dishwasher Safe Easy Clean Bakeware by BLUES**BLUES**£7.93**4.2★1,324 rev](https://www.amazon.co.uk/dp/B0B2BJ1MWN) [3**ThingsPlus Set of 2 Baking Trays for Oven Non Stick Premium Carbon Steel Oven Trays Non Stick with Teflon Coating Durable & Easy-Clean NonStick Baking Tray Set for Cookies & Savories (32x22x2cm)**ThingsPlus**£9.81**4.4★1,044 rev](https://www.amazon.co.uk/dp/B0B7S4LPLT) [4**Russell Hobbs Nightfall Stone Baking Trays - Set of 2 38cm Non-Stick Oven Tray Lightweight Oven Sheet for Biscuits Cookies and Chips Easy Clean Durable Carbon Steel Bakeware PFOA Free**Russell Hobbs**£14.60**4.5★1,273 rev](https://www.amazon.co.uk/dp/B083ZK2ZZB) [5**ProChef Brand Non-Stick Baking Tray Sets (3 x Oven Trays)**Prochef**£10.77**4.6★2,319 rev](https://www.amazon.co.uk/dp/B07SJH9NWK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Utensilas Baking Trays for Oven Non Stick Roasting Tins- Carbon Steel Roasting Trays & Oven Tray (PFOA Free) Bakeware for Cookies Cakes Baking Roasting Pack of 3 with 2 Free Silicone Mitts**Utensilas**£18.61**43 rev6mo ago](https://www.amazon.co.uk/dp/B0GHKMP422) [**Morphy Richards Oven Tray Set 13x9 Heavy Duty Carbon Steel | Non-Stick Coating | Oven Dishwasher & Freezer Safe | Ideal for Baking Roasting & Grilling | 849004**Morphy Richards**£11.40**50 rev10mo ago](https://www.amazon.co.uk/dp/B0FMYGXYTT) [**Zuvo Baking Trays 3 Pack 32cm Non-Stick Carbon Steel Oven Tray Set**Zuvo**£8.91**39 rev11mo ago](https://www.amazon.co.uk/dp/B0FN6FX1RK) [**3 Pack Essentials Non-Stick Baking Oven Tray Set 35cm 31cm & 28cm Multi-Pack Oven/Pan Dishwasher Safe & Easy to Clean (Set of 3 (1 x 35 1 x 31 & 1 x 28cm))**STORM TRADING GROUP**£9.23**116 rev1y ago](https://www.amazon.co.uk/dp/B0FGJTWS37) [**Fusion Bliss Non-Stick Baking Tray Set for Oven Heavy Duty Carbon Steel Roasting Trays & Oven Trays Bakeware for Cookies Cakes and Cooking Trays Assorted. Hand wash Recommended (Pack of 3)**Fusion Bliss Shop**£19.07**204 rev1y ago](https://www.amazon.co.uk/dp/B0FC35S2MF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Utensilas Baking Trays for Oven Non Stick Roasting Tins- Carbon Steel Roasting Trays & Oven Tray (PFOA Free) Bakeware for Cookies Cakes Baking Roasting Pack of 3 with 2 Free Silicone Mitts**Utensilas**£18.61**3.9★**▲ 327%**](https://www.amazon.co.uk/dp/B0GHKMP422) [**Zuvo Baking Trays 3 Pack 32cm Non-Stick Carbon Steel Oven Tray Set**Zuvo**£8.91**4.2★**▲ 241%**](https://www.amazon.co.uk/dp/B0FN6FX1RK) [**Russell Hobbs COMBO-8615A Nightfall Stone 38 cm Baking Tray Set - Set of 3 Non-Stick Oven Tray Oven Safe Up to 220C Oven Sheet for Biscuits Cookies & Chips Carbon Steel Bakeware PFOA Free Blue**Russell Hobbs**£16.76**4.5★**▲ 184%**](https://www.amazon.co.uk/dp/B0CD895LKD) [**ZENO Baking Trays for Oven Non Stick - 3 Set | Baking Trays for Oven | Cooking Tray for Ovens | Durable Carbon Steel Pan | Non-Stick Coating | Cooking and Roasting | Dishwasher Safe**ZENO**£11.46**3.9★**▲ 120%**](https://www.amazon.co.uk/dp/B0BTZB9Y56) [**Chef Aid Non-Stick Steel Roasting Tray Measuring 36.5 x 24.5 x 5.5 cm Approx with Deep Sides Making This a Ideal Roasting Tin use for Meat Vegetables Sides and More Grey**Chef Aid**£5.76**4.4★**▲ 110%**](https://www.amazon.co.uk/dp/B00SZE7MBI)
**~~View all trending →~~**
## **What buyers say about baking tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Excellent product”*
**Value For Money**14%
*“Good value for money”*
**Size-Overall**10%
*“Decent size”*
**Ease Of Cleaning**10%
*“Brilliant trays very easy to clean”*
**Advertised Vs Actual Product**7%
*“Just what we needed”*
**Baking**6%
*“Great for baking tray bakes”*
**Strength**5%
*“The trays feel sturdy”*
**Non-Stick Coating**3%
*“Non-stick actually works”*
**Adhesion/Stickiness**3%
*“Nothing sticks, and I like how easy they are to use”*
**Cooking Experience**2%
*“I have had great pleasure in using these for cooking”*
### **What buyers complain about **
**Adhesion/Stickiness**17%
*“NOT NON STICK”*
**Size-Overall**13%
*“Too big”*
**Quality-Overall**10%
*“not quite as good as some other baking trays I have”*
**Rusts/Corrodes**8%
*“They have started to rust”*
**Durability**5%
*“Not very durable”*
**Non-Stick Coating**3%
*“Coating has gone already”*
**Dishwasher Safe**3%
*“washing in the dishwasher the black coating is already coming off”*
**Value For Money**3%
*“Not worth the money”*
**Cooking Experience**3%
*“This can make certain foods cook unevenly as they can roll to the edge”*
**Heating**2%
*“The trays warped in first 5min of use at 170°C”*
### **Top return reasons **
**Size-Overall**80%
**Quality-Overall**4%
**Advertised Vs Actual Product**2%
**Compatibility-Overall**2%
**Rusts/Corrodes**1%
**Thin**1%
**Adhesion/Stickiness**1%
**Thickness**1%
**Scratch Resistance**1%
**Strength**1%
## **Common questions**
- **Is baking tray profitable to sell on Amazon United Kingdom?**
- The niche generates £1.4M/yr across 21 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the baking tray niche?**
- 18 brands and 49 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in baking tray?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 0.8%.
- **When does demand for baking tray peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the baking tray niche?**
- Listings span £3.01–£19.07; the average listing price is £11.59 (sweet spot $15–$100). The average incumbent carries 1,548 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)