---
title: "Bakhoor — £66K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/bakhoor"
last_updated: "2026-07-31T14:32:33.163Z"
locale: en
meta:
description: "Niche score 36/100 · £66K/yr market · 160K searches/yr · £10.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £66K/yr market · 160K searches/yr · £10.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bakhoor — £66K/yr Amazon UK Niche (2026) - Flapen"
---
# **bakhoor**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 3Conversion 47Competition 37Returns 97Price range 24Avg price 41Brand share 2Review moat 62Quality gap 67
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,026.43**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£10.95**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Bad****£4.38–£18.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£66K**
£66K/yr · 160K searches
**Growth**
**Bad****-44.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bakhoor is a £66K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Mar. Verdict: Skip it — 36/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bakhoor market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£55K–£66K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#267**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **62%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 99%
**Open market**
**0%**
- Dukhni50% - Nabeel38% - JRose Collections7% - Hafsa Arabian Fragrances Ltd3% - Nooraqi2% - Generic1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -44.6% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/bakhoor/trend)
## **Top bakhoor search terms**
- **bakhoor**76K/yr-43.8%2.6% conv. - **bakhoor oud**19K/yr-49.2%3.4% conv. - **bukhoor**16K/yr-53.9%3.1% conv. - **oud bakhoor**11K/yr-52.2%3.8% conv. - **bukhoor oud**7K/yr-30.8%2.3% conv. - **nabeel**5K/yr-32.1%4.2% conv. - **bakhoor incense**4K/yr-32.3%2.4% conv. - **dukhni bakhoor**5K/yr-54.8%5.5% conv. - **nabeel bakhoor**5K/yr-50.2%6.3% conv. - **bakoor oud**4K/yr-29.7%5.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/bakhoor/search-terms)
## **Top bakhoor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£7K15%£10K20%£13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oud Bakhoor Variety Box by Dukhni | Assorted Box | 30 pieces Bakhoor | Gift Set & Refill Kit | Arabic Bakhoor Incense | Perfect For Ramadan Prayer and Gifting | Luxurious Long Lasting**Dukhni**£16.32**4.5★3,355 rev](https://www.amazon.co.uk/dp/B01NCQ5EPW) [2**Nabeel Perfumes Heritage Collection Oudh Nasaem Incense 60 g White 4INP074503**Nabeel**£10.45**4.5★2,010 rev](https://www.amazon.co.uk/dp/B009FN6PIE) [3**Oud Bakhoor Variety Box & Burner by Dukhni | Islamic Eid & Ramadan Gifts | Arabian Oudh Incense Set with Candle Incense burner| 20 pcs arabic bukhour incense bricks 10 mixed scents | Home fragrance**Dukhni**£18.41**4.3★7,418 rev](https://www.amazon.co.uk/dp/B0792ZKN5G) [4**Nabeel Perfumes Heritage Collection Oudh Incense 60 g White 4INP074507**Nabeel**£10.59**4.4★1,417 rev](https://www.amazon.co.uk/dp/B009FM5OTQ) [5**Nabeel Perfumes Heritage Collection Bakhoor Nabeel Incense 40 g White 4INP040102**Nabeel**£5.95**4.5★2,238 rev](https://www.amazon.co.uk/dp/B008EBXNOC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nabeel Nasaem Oudh Bakhoor Incense Bricks 1 x 40g Rich Arabic Home Fragrance Made in UAE Long-Lasting Oriental Scent**JRose Collections**£5.85**8 rev1y ago](https://www.amazon.co.uk/dp/B0FF4Z91W1) [**Emirati Bakhoor (60 Grams) Traditional Arabian Incense for a Luxurious Scented Experience**Nooraqi**£13.31**8 rev1y ago](https://www.amazon.co.uk/dp/B0FCDNFSWB) [**Dukhni Sandal Bakhoor Burner Set | Arabic Incense Gift Set | Islamic Gifts**Dukhni**£13.16**195 rev1y ago](https://www.amazon.co.uk/dp/B0DJ15XPCM) [**Bukhoor Yaara Pink 40g Bakhoor Oud Home Fragrance Incense - Novaease Bukhoors**Generic**£5.76**24 rev3y ago](https://www.amazon.co.uk/dp/B0DH47992C) [**Bakhoor Arabian Incense | Home Fragrances 40 grams Bukhoor In 30+ Varities (Mousuf)**Hafsa Arabian Fragrances Ltd**£4.38**2 rev3y ago](https://www.amazon.co.uk/dp/B0C69SV8NH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bakhoor Arabian Incense | Home Fragrances 40 grams Bukhoor In 30+ Varities (Mousuf)**Hafsa Arabian Fragrances Ltd**£4.38**5.0★**▲ 269%**](https://www.amazon.co.uk/dp/B0C69SV8NH) [**Nabeel Perfumes Heritage Collection Oudh Black Incense 60 g 4INP074508**Nabeel**£11.97**4.3★**▲ 144%**](https://www.amazon.co.uk/dp/B009FMILWS) [**Maamoul Mubakhar Bakhoor by Dukhni | 40g Earthy Floral Oud Agarwood Incense**Dukhni**£12.78**4.8★**▲ 135%**](https://www.amazon.co.uk/dp/B0DV9MB977) [**Oud Al Ibtisam Muattar Bakhoor by Dukhni | Aromatic Oud Chips Islamic Gift**Dukhni**£12.65**4.0★**▲ 95%**](https://www.amazon.co.uk/dp/B07G142KDX) [**Emirati Bakhoor (60 Grams) Traditional Arabian Incense for a Luxurious Scented Experience**Nooraqi**£13.31**4.6★**▲ 68%**](https://www.amazon.co.uk/dp/B0FCDNFSWB)
**~~View all trending →~~**
## **What buyers say about bakhoor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**59%
*“Beautiful fragrance”*
**Quality-Overall**9%
*“regularly buy the trays of 9 bakhoor bricks because they are the best quality I've ever used”*
**Value For Money**8%
*“Well worth the money”*
**Gifting Purpose**6%
*“Great gift was very well received”*
**Advertised Vs Actual Product**3%
*“As per description”*
**Ease Of Use**3%
*“It's pretty simple to use”*
**Fire Resistance**2%
*“Smoke free”*
**Size-Overall**2%
*“Good size and value”*
**Durability**1%
*“is easy to use while lasting a long time”*
**Strength**1%
*“it was strong in a positive way without being overwhelming or overpowering if that makes any sense”*
### **What buyers complain about **
**Smell**44%
*“That's does not smell like Oudh veg disappointed I bought x2 boxes”*
**Value For Money**21%
*“Omg I don't believe how cheap”*
**Quality-Overall**6%
*“Poor quality”*
**Defective Material/Parts**6%
*“Received item smashed”*
**Durability**4%
*“Dont last long enough”*
### **Top return reasons **
**Smell**68%
**Quality-Overall**11%
**Size-Overall**8%
**Advertised Vs Actual Product**6%
**Leak-Proof**2%
**Functionality-Overall**2%
**Value For Money**1%
**Flammable**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is bakhoor profitable to sell on Amazon United Kingdom?**
- The niche generates £66K/yr across 21 tracked products. 90-day search growth is -44.6%. Flapen's verdict: Skip it (36/100).
- **How competitive is the bakhoor niche?**
- 6 brands and 20 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in bakhoor?**
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.7%.
- **When does demand for bakhoor peak?**
- Demand peaks in Mar; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the bakhoor niche?**
- Listings span £4.38–£18.41; the average listing price is £10.95 (sweet spot $15–$100). The average incumbent carries 1,026 reviews — the moat a new listing must climb.
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