---
title: "Autumn Lawn Feed — £151K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/autumn-lawn-feed"
last_updated: "2026-07-31T17:34:25.847Z"
locale: en
meta:
description: "Niche score 44/100 · £151K/yr market · 136K searches/yr · £18.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £151K/yr market · 136K searches/yr · £18.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Autumn Lawn Feed — £151K/yr Amazon UK Niche (2026) - Flapen"
---
# **autumn lawn feed**
**Skip it**
Soft demand (-69.0% this quarter) — this niche doesn't clear our bar today.
Market size 32Growth 0Conversion 68Competition 26Returns 99Price range 83Avg price 83Brand share 16Review moat 67Quality gap 57
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£18.09**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£11.59–£35.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****821.13**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£151K**
£151K/yr · 136K searches
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-69.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, autumn lawn feed is a £151K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **autumn lawn feed market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£181K–£226K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#176**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **31%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**4%**
- Miracle-Gro57% - A1Lawn13% - Pro-Kleen10% - Garden Lawncare Guy10% - Elixir Gardens4% - Greenforce3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -69.0% search growth over the last 90 days.
15K10KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 139.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/autumn-lawn-feed/trend)
## **Top autumn lawn feed search terms**
- **autumn lawn feed**52K/yr-10.8%3.7% conv. - **autumn lawn fertiliser**7K/yr+27.3%3.3% conv. - **autumn feed for lawns**6K/yr+16.8%2.5% conv. - **winter lawn feed**11K/yr-93.8%0.9% conv. - **autumn lawn feed weed and moss killer**12K/yr-47.3%4.3% conv. - **autumn grass feed**7K/yr-9.9%2.7% conv. - **autumn lawn care**6K/yr+10.9%4.2% conv. - **evergreen autumn lawn care**4K/yr+1.5%1.4% conv. - **miracle grow autumn lawn care**3K/yr-29.8%1.7% conv. - **winter lawn fertiliser**3K/yr-92.1%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/autumn-lawn-feed/search-terms)
## **Top autumn lawn feed products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£30K30%£45K40%£60K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Miracle-Gro 121197 Autumn Lawn Care Lawn Food & Moss Control 360 m2 Natural**Miracle-Gro**£21.15**4.6★504 rev](https://www.amazon.co.uk/dp/B0BS5VRDGQ) [2**Miracle-Gro Autumn Lawn Care Lawn Food & Moss Control 80 m2**Miracle-Gro**£11.98**4.4★424 rev](https://www.amazon.co.uk/dp/B0BS6WV1YG) [3**A1 Lawn Ultimate Autumn Winter Lawn Fertiliser - Hardens Turf & Boosts Root Strength High Potassium 6-5-10 NPK DEFRA Certified 10kg**A1Lawn**£24.14**4.4★605 rev](https://www.amazon.co.uk/dp/B00MV0XMJI) [4**Pro-Kleen Autumn Lawn Feed Fertiliser 2.5kg NPK 10-5-10 + 2MgO Covers up to 100m2- Encourages Grass Green Up & Prevents Lawn Disease - Lasts up to 6 Weeks**Pro-Kleen**£12.36**4.4★161 rev](https://www.amazon.co.uk/dp/B0BHJ9GCX2) [5**Dark Green Lawn Fertiliser Spring/Summer Grass Feed 1.25kg**Garden Lawncare Guy**£11.71**4.3★1,634 rev](https://www.amazon.co.uk/dp/B0BLLYGFWS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Westland Aftercut All In One Autumn Lawn Feed and Moss Killer 350m2 (20400587)**Westland**£17.82**38 rev2y ago](https://www.amazon.co.uk/dp/B0CK5T43S8) [**Miracle-Gro 121197 Autumn Lawn Care Lawn Food & Moss Control 360 m2 Natural**Miracle-Gro**£21.15**504 rev3y ago](https://www.amazon.co.uk/dp/B0BS5VRDGQ) [**Miracle-Gro Autumn Lawn Care Lawn Food & Moss Control 80 m2**Miracle-Gro**£11.98**424 rev3y ago](https://www.amazon.co.uk/dp/B0BS6WV1YG) [**Miracle-Gro Autumn Lawn Care Lawn Food & Moss Control Spreader 80 m2**Miracle-Gro**£13.83**232 rev3y ago](https://www.amazon.co.uk/dp/B0BS6WMF7C) [**Pro-Kleen Autumn Lawn Feed Fertiliser 2.5kg NPK 10-5-10 + 2MgO Covers up to 100m2- Encourages Grass Green Up & Prevents Lawn Disease - Lasts up to 6 Weeks**Pro-Kleen**£12.36**161 rev3y ago](https://www.amazon.co.uk/dp/B0BHJ9GCX2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Greenforce Autumn Lawn Fertilizer 15kg Grey**Greenforce**£20.81**4.3★**▲ 1000%**](https://www.amazon.co.uk/dp/B07HMB2382) [**Pro-Kleen Spring and Autumn Lawn Feed 2.5kg NPK 6-5-11+6FE Iron - Covers up to 100m2 Fertiliser for Green Up & Plant Strength - Prevents Lawn Disease & Lasts up to 6 Weeks**Pro-Kleen**£11.81**4.3★**▲ 894%**](https://www.amazon.co.uk/dp/B09WF7P419) [**Dark Green Lawn Fertiliser Spring/Summer Grass Feed 1.25kg**Garden Lawncare Guy**£11.71**4.3★**▲ 671%**](https://www.amazon.co.uk/dp/B0BLLYGFWS) [**Flower Power Lawn Magic Premium Lawn Feed 5L Double Action Formula for Greener Grass and Stronger Roots**Flower Power**£29.18**4.5★**▲ 347%**](https://www.amazon.co.uk/dp/B085YBHLSW) [**Westland Aftercut All In One Autumn Lawn Feed and Moss Killer 350m2 (20400587)**Westland**£17.82**4.5★**▲ 137%**](https://www.amazon.co.uk/dp/B0CK5T43S8)
**~~View all trending →~~**
## **What buyers say about autumn lawn feed**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“excellent product”*
**Color**17%
*“has turned from a brown to a vibrant green”*
**Efficiency**13%
*“It actually works”*
**Value For Money**13%
*“Decent price”*
**Advertised Vs Actual Product**10%
*“Does the job”*
**Strength**4%
*“Effective”*
**Maintenance And Repair**4%
*“Every lawn should be treated with care”*
**Ease Of Use**4%
*“Easy to soread”*
**Thickness**4%
*“Super thick”*
**Plant Growth**4%
*“Fantastic Autum feed for my lawn”*
### **What buyers complain about **
**Functionality-Overall**33%
*“Doesnt work”*
**Value For Money**17%
*“Feels like a complete waste of money”*
**Color**17%
*“very little change in colour of condition of lawn”*
**Water Resistance**8%
*“didnt water in properly”*
**Stain Resistance**8%
*“left some brown patches”*
**Advertised Vs Actual Product**8%
*“Not true to description”*
### **Top return reasons **
**Advertised Vs Actual Product**75%
**Value For Money**25%
## **Common questions**
- **Is autumn lawn feed profitable to sell on Amazon United Kingdom?**
- The niche generates £151K/yr across 16 tracked products. 90-day search growth is -69.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the autumn lawn feed niche?**
- 8 brands and 36 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in autumn lawn feed?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Color. The return rate is 0.2%.
- **When does demand for autumn lawn feed peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 139.2× the quietest.
- **What does it cost to enter the autumn lawn feed niche?**
- Listings span £11.59–£35.21; the average listing price is £18.09 (sweet spot $15–$100). The average incumbent carries 821 reviews — the moat a new listing must climb.
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