---
title: "Trend — autumn blanket - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/autumn-blanket/trend"
last_updated: "2026-07-31T13:58:51.770Z"
locale: en
meta:
  description: "Niche score 45/100 · £8K/yr market · 101K searches/yr · £11.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £8K/yr market · 101K searches/yr · £11.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — autumn blanket - Flapen"
---

# **autumn blanket**

**Skip it**

A small market ($8K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 100Conversion 9Competition 35Returns 95Price range 51Avg price 46Brand share 41Review moat 25Quality gap 40

**Growth**

**Incredible****+368.3%**

90-day search growth — must beat 0% to launch

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Price range**

**Good****£5.65–£24.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£11.49**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,281.86**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£8K**

£8K/yr · 101K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")