---
title: "Autumn Blanket — £8K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/autumn-blanket"
last_updated: "2026-07-31T13:01:49.390Z"
locale: en
meta:
description: "Niche score 45/100 · £8K/yr market · 101K searches/yr · £11.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £8K/yr market · 101K searches/yr · £11.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Autumn Blanket — £8K/yr Amazon UK Niche (2026) - Flapen"
---
# **autumn blanket**
**Skip it**
A small market ($8K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 100Conversion 9Competition 35Returns 95Price range 51Avg price 46Brand share 41Review moat 25Quality gap 40
**Growth**
**Incredible****+368.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£5.65–£24.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.49**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,281.86**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£8K**
£8K/yr · 101K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, autumn blanket is a £8K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **autumn blanket market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£17K–£23K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#534**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **57%**
- **Out of stock**
- **17.5%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **217 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 99%
**Open market**
**16%**
- OHS29% - Serafina Home24% - Catherine Lansfield13% - Exclusivo Mezcla9% - JOOCAR5% - Bedlam4% - Open — no brand owns it (8 brands, 16%)
## **Demand**
Weekly Amazon search volume, last 43 weeks — +368.3% search growth over the last 90 days.
7K5KSpike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/autumn-blanket/trend)
## **Top autumn blanket search terms**
- **autumn blanket**35K/yr+470.1%0.6% conv. - **pumpkin blanket**11K/yr+239.6%0.5% conv. - **autumn throw blanket**13K/yr+410.9%0.0% conv. - **autumn throw**18K/yr+660.7%0.2% conv. - **pumpkin throw**7K/yr+146.6%0.0% conv. - **autumn throws**9K/yr+517.6%0.0% conv. - **fall blanket**5K/yr+278.9%1.5% conv. - **autumn blankets**4K/yr+438.5%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/autumn-blanket/search-terms)
## **Top autumn blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£81620%£2K30%£2K40%£3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Soft Fall Throw Blanket: Colorful Autumn Leaves and Berries on Beige Background**Serafina Home**£10.74**4.7★2,152 rev](https://www.amazon.co.uk/dp/B07WNRJLH9) [2**OHS Fleece Blanket Burnt Orange Throw Super Soft Warm Super Soft Cosy Warm Winter Felix Tartan Flannel Throw Blanket for Bed Couch Reversible Sherpa Fleece Blanket Autumn Throw Rust - 130 x 160cm**OHS**£9.72**4.6★103 rev](https://www.amazon.co.uk/dp/B0DBMT2WW4) [3**OHS Halloween Fleece Throw Blanket for Sofa Super Soft Cosy Warm Tufted Pumpkin Fleece Blanket for Bed Settees Armchairs Lightweight Fluffy Double Bed Throws Rust - 130 x 160cm**OHS**£14.76**4.5★4 rev](https://www.amazon.co.uk/dp/B0FN4Q35YW) [4**Catherine Lansfield Enchanted Twilight Animals Blanket Throw Burnt Orange**Catherine Lansfield**£9.93**4.6★112 rev](https://www.amazon.co.uk/dp/B0FBSDD5ZZ) [5**JOOCAR Flannel Autumn Throw Blanket Fall Pumpkin Autumn Leaves Cozy and Soft Plush Warm Blankets for Bed Couch Living Room Sofa Chair 40x50 Inch**JOOCAR**£9.70**4.3★86 rev](https://www.amazon.co.uk/dp/B09FZCS68F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Double Sided Jacquard Fleece Throw Blanket 200×230cm Soft Flannel Diamond Check Pattern Blanket for Sofa Bed Lounge Office Travel Skin-Friendly Warm Breathable Machine Washable Pumpkin Orange**Centhermy**£20.00**27 rev3mo ago](https://www.amazon.co.uk/dp/B0G6J84HJ1) [**OHS Halloween Fleece Throw Blanket for Sofa Super Soft Cosy Warm Tufted Pumpkin Fleece Blanket for Bed Settees Armchairs Lightweight Fluffy Double Bed Throws Rust - 130 x 160cm**OHS**£14.76**4 rev11mo ago](https://www.amazon.co.uk/dp/B0FN4Q35YW) [**OHS Dog Blanket Paw Print Pumpkin Sherpa Fleece Blanket for Large Dogs Cat Halloween Autumn Soft Plush Dog Mat Washable Fluffy Reverse Throw for Bed Sofa Protection Natural - 100 x 120cm**OHS**£8.83**18 rev1y ago](https://www.amazon.co.uk/dp/B0FHQFNBPH) [**Catherine Lansfield Woodland Gonks Cosy Fleece 130x170cm Blanket Throw Natural**Catherine Lansfield**£9.21**66 rev1y ago](https://www.amazon.co.uk/dp/B0FGK17SFW) [**Exclusivo Mezcla Soft Striped Fleece Blanket Burnt Orange Sofa Bed Throw**Exclusivo Mezcla**£11.99**4,493 rev1y ago](https://www.amazon.co.uk/dp/B0F6LRL9CZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Double Sided Jacquard Fleece Throw Blanket 200×230cm Soft Flannel Diamond Check Pattern Blanket for Sofa Bed Lounge Office Travel Skin-Friendly Warm Breathable Machine Washable Pumpkin Orange**Centhermy**£20.00**4.9★**▲ 1000%**](https://www.amazon.co.uk/dp/B0G6J84HJ1) [**Wajade Fleece Throw Blanket Bubble Faux Fur Fluffy Bed Blanket Super Cosy Warm Large Blanket for Bed Sofa Car Coffee 127x153CM**Wajade**£9.38**4.3★**▲ 1000%**](https://www.amazon.co.uk/dp/B0DDWRL22R) [**COZY KISS Luxury Faux Fur Blanket Deer Print Waterproof Pet Blanket Washable Woman Sofa Bed Couch Throw Liquid Pee Proof for Large Dog or Cat Reversible Super Soft 127x150cmh Brown**COZY KISS**£24.88**4.7★**▲ 1000%**](https://www.amazon.co.uk/dp/B0D6GL2F2J) [**Soft Fall Throw Blanket with Pumpkins and Maples Cozy Flannel Fleece Luxury Decoration Blanket for Bed Sofa and Couch Fall Decorations for Home 150x200cm**Abaysto**£13.90**4.2★**▲ 596%**](https://www.amazon.co.uk/dp/B0CCH7X8HX) [**Benross 9 Soft Pumpkin Decoration/Autumn & Halloween Seasonal Home Décor/Plush Teddy Fabric (Orange)**Benross**£8.84**4.6★**▲ 291%**](https://www.amazon.co.uk/dp/B0DCZJ27KX)
**~~View all trending →~~**
## **What buyers say about autumn blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“average size, my cat likes it”*
**Warmth**26%
*“Very fluffy and warm”*
**Soft Feel**19%
*“Very soft blanket for Halloween”*
**Quality-Overall**9%
*“Very good quality blanket”*
**Value For Money**7%
*“This is value for money”*
**Color**6%
*“Lovely colour and nice quality”*
**Washability**4%
*“Washes well”*
**Weight Light**4%
*“It's quite light”*
### **What buyers complain about **
**Thickness**42%
*“just wish it was thicker”*
**Advertised Vs Actual Product**19%
*“does not match picture”*
**Material Quality**11%
*“Quality poor lightweight material”*
**Quality-Overall**11%
*“Poor quality item”*
**Fluffiness**8%
*“Fluffy yes weight none”*
**Value For Money**8%
*“Not worth buying the picture is not what you get”*
### **Top return reasons **
**Color**31%
**Size-Overall**22%
**Thin**14%
**Quality-Overall**9%
**Advertised Vs Actual Product**3%
**Value For Money**3%
**Design-Overall**2%
**Smell**2%
**Fluffiness**2%
**Gifting Purpose**2%
## **Common questions**
- **Is autumn blanket profitable to sell on Amazon United Kingdom?**
- The niche generates £8K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +368.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the autumn blanket niche?**
- 14 brands and 22 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in autumn blanket?**
- Top complaints mined from reviews: Thickness, Advertised Vs Actual Product, Material Quality. The return rate is 1.0%.
- **What does it cost to enter the autumn blanket niche?**
- Listings span £5.65–£24.88; the average listing price is £11.49 (sweet spot $15–$100). The average incumbent carries 4,282 reviews — the moat a new listing must climb.
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