---
title: "Aubergine — £32K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/aubergine"
last_updated: "2026-07-31T10:25:30.143Z"
locale: en
meta:
description: "Niche score 48/100 · £32K/yr market · 40K searches/yr · £3.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £32K/yr market · 40K searches/yr · £3.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Aubergine — £32K/yr Amazon UK Niche (2026) - Flapen"
---
# **aubergine**
**Skip it**
Prices mostly outside the sweet spot ($2.48–$7.60) — this niche doesn't clear our bar today.
Market size 8Growth 44Conversion 100Competition 25Returns 100Price range 0Avg price 10Brand share 20Review moat 93Quality gap 93
**Conversion**
**Incredible****21.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****142.56**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+15.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£3.71**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£32K**
£32K/yr · 40K searches
**Price range**
**Bad****£2.48–£7.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, aubergine is a £32K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 48/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **aubergine market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£30K–£37K**
- units × avg price
- **Conversion rate**
- **21.7%**
- **Avg BSR**
- **#279**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **67%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**4%**
- Mr Fothergill's31% - Simply Garden28% - Premier Seeds Direct21% - SUTTONS EST. 18067% - Red Dragon Seeds5% - Kraido Seeds4% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — +15.2% search growth over the last 90 days.
23K18KSpike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun, Jul · busiest ÷ quietest = 6.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/aubergine/trend)
## **Top aubergine search terms**
- **dwarf french beans seeds uk**8K/yr+104.5%22.4% conv. - **french bean seeds**8K/yr+26.4%18.6% conv. - **french beans seeds for planting uk**6K/yr-4.1%22.2% conv. - **french beans**6K/yr+20.0%11.9% conv. - **green beans seeds**6K/yr-30.9%14.5% conv. - **climbing french beans seeds uk**3K/yr+22.2%23.6% conv. - **green bean seeds**2K/yr-36.0%13.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/aubergine/search-terms)
## **Top aubergine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£10K40%£13K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Simply Garden Dwarf French Bean Opera Seeds Grow Your Own Fresh Vegetables**Simply Garden**£3.23**4.3★202 rev](https://www.amazon.co.uk/dp/B09PNF2R8N) [2**Fothergills Dwarf French Bean Ferrari Vegetable Seeds 100 Seeds Sow: Apr-Jul Green**Mr Fothergill's**£3.83**4.4★38 rev](https://www.amazon.co.uk/dp/B0FH2TCF7L) [3**PREMIER SEEDS DIRECT - Climbing French Bean - Blue Lake - 150 Seeds**Premier Seeds Direct**£2.91**4.6★486 rev](https://www.amazon.co.uk/dp/B00IAQVDSO) [4**Simply Garden Dwarf French Bean Tendergreen Seeds Grow Your Own Vegetables**Simply Garden**£3.22**4.2★155 rev](https://www.amazon.co.uk/dp/B09PNFYZ4W) [5**PREMIER SEEDS DIRECT - Dwarf French Bean - SLENDERETTE - 150 Seeds**Premier Seeds Direct**£2.90**4.2★816 rev](https://www.amazon.co.uk/dp/B00CSQHFL6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Purple Queen Dwarf French Bean Seeds Purple Pod Bush Bean Variety for Growing | Tender Stringless Pods**Red Dragon Seeds**£4.97**3 rev2mo ago](https://www.amazon.co.uk/dp/B0H2MWJ93H) [**Red Dragon Seeds Gourmet Bean Collection Purple Queen Blue Lake Painted Lady & Edamame Dwarf French Climbing French Runner & Soybean Seeds Approx. 70 Seeds**Red Dragon Seeds**£7.60**9 rev2mo ago](https://www.amazon.co.uk/dp/B0H263VHVP) [**Fothergills Oh Sow Simple Dwarf French Bean Vegetable Seeds Sow: AprMay Green**Mr Fothergill's**£3.53**9 rev1y ago](https://www.amazon.co.uk/dp/B0FJS8RF8C) [**Fothergills Oh Sow Simple Climbing French Bean Vegetable Seeds Sow: AprMay Green**Mr Fothergill's**£3.88**4 rev1y ago](https://www.amazon.co.uk/dp/B0FJS7WRSN) [**Fothergills Dwarf French Bean Ferrari Vegetable Seeds 100 Seeds Sow: Apr-Jul Green**Mr Fothergill's**£3.83**38 rev1y ago](https://www.amazon.co.uk/dp/B0FH2TCF7L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Red Dragon Seeds Gourmet Bean Collection Purple Queen Blue Lake Painted Lady & Edamame Dwarf French Climbing French Runner & Soybean Seeds Approx. 70 Seeds**Red Dragon Seeds**£7.60**3.3★**▲ 98%**](https://www.amazon.co.uk/dp/B0H263VHVP) [**Purple Queen Dwarf French Bean Seeds Purple Pod Bush Bean Variety for Growing | Tender Stringless Pods**Red Dragon Seeds**£4.97**3.5★**▲ 97%**](https://www.amazon.co.uk/dp/B0H2MWJ93H) [**Fothergills Dwarf French Bean Ferrari Vegetable Seeds 100 Seeds Sow: Apr-Jul Green**Mr Fothergill's**£3.83**4.4★**▲ 49%**](https://www.amazon.co.uk/dp/B0FH2TCF7L) [**Purple Dwarf French Bean Seeds Dalmaziano Phaseolus Vulgaris 50 Seeds Grow Your Own Vegetables Perfect for Outdoor Growing in Raised Beds or Larger Pots and Containers**Kraido Seeds**£2.51**3.6★**▲ 17%**](https://www.amazon.co.uk/dp/B08WCYQGYD) [**PREMIER SEEDS DIRECT - Climbing French Bean - Blue Lake - 150 Seeds**Premier Seeds Direct**£2.91**4.6★**— 5%**](https://www.amazon.co.uk/dp/B00IAQVDSO)
**~~View all trending →~~**
## **What buyers say about aubergine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**46%
*“Good seeds, germinated well and now showing”*
**Quality-Overall**24%
*“Good quality all seeds germinated”*
**Value For Money**18%
*“Good value beans”*
**Ease Of Use**3%
*“Easy to grow”*
**Cutting/Trimming**2%
*“Great tastting”*
**Instructions/User Manual/Troubleshooting**2%
*“Good product with simple instructions”*
**Advertised Vs Actual Product**2%
*“Item just what i exspected”*
### **What buyers complain about **
**Plant Growth**48%
*“Poor germination”*
**Quality-Overall**15%
*“Not very viable”*
**Value For Money**14%
*“Expensive”*
**Functionality-Overall**6%
*“Not one worked at all”*
**Advertised Vs Actual Product**6%
*“Cheap packet sent not what is advertised”*
**Storage Capacity**4%
*“Disappointed as we have limited space”*
**Durability**4%
*“Out of date in less than a year”*
**Size-Overall**2%
*“I was surprised at how small the seeds are”*
## **Common questions**
- **Is aubergine profitable to sell on Amazon United Kingdom?**
- The niche generates £32K/yr across 18 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +15.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the aubergine niche?**
- 9 brands and 12 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in aubergine?**
- Top complaints mined from reviews: Plant Growth, Quality-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for aubergine peak?**
- Demand peaks in Jun–Jul; the busiest month runs 6.2× the quietest.
- **What does it cost to enter the aubergine niche?**
- Listings span £2.48–£7.60; the average listing price is £3.71 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.
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