---
title: "Artificial Flowers — £1.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/artificial-flowers"
last_updated: "2026-07-31T12:08:00.030Z"
locale: en
meta:
description: "Niche score 65/100 · £1.1M/yr market · 3.8M searches/yr · £11.59 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 65/100 · £1.1M/yr market · 3.8M searches/yr · £11.59 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Artificial Flowers — £1.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **artificial flowers**
**Launch it**
A $1.1M/yr market growing +4.0% this quarter with returns at 1.4% — clears our launch bar.
Market size 80Growth 30Conversion 32Competition 93Returns 88Price range 59Avg price 47Brand share 95Review moat 70Quality gap 47
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.1M**
£1.1M/yr · 3.8M searches
**Review moat**
**Good****714.6**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£5.18–£29.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£11.59**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+4.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, artificial flowers is a £1.1M/yr Amazon United Kingdom market (3.8M searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Mar–Apr–May. Verdict: Launch it — 65/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **artificial flowers market data**
- **Units sold / yr**
- **80K–100K**
- avg 500–750/product
- **Revenue / yr**
- **£927K–£1.2M**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#180**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **99%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**57 **▼falling
**Sellers**
**78**
**Top-5 brand share**
**38%**
Top 20: 75%
**Top-5 click share**
**22%**
Top 20: 57%
**Open market**
**59%**
- Alupssuc13% - Kradeler8% - HNVNER7% - Der Rose5% - LOMOHOO4% - Floweroyal4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.0% search growth over the last 90 days.
120K80KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/artificial-flowers/trend)
## **Top artificial flowers search terms**
- **artificial flowers**1.4M/yr-18.6%1.2% conv. - **artificial plants outdoor**719K/yr+64.6%1.1% conv. - **fake flowers**516K/yr-14.9%1.4% conv. - **artificial flowers outdoor**126K/yr+136.3%2.0% conv. - **outdoor artificial plants**99K/yr+35.8%0.8% conv. - **faux plants for outdoors**61K/yr+91.2%0.8% conv. - **artificial flowers in vase**170K/yr-51.9%0.1% conv. - **artificial outdoor plants**73K/yr+25.9%0.8% conv. - **faux flowers**91K/yr-23.4%0.7% conv. - **silk flowers**96K/yr-31.9%0.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/artificial-flowers/search-terms)
## **Top artificial flowers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£23K4%£45K6%£68K8%£90K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kradeler 24 Bundles Artificial Flowers for Outdoor No Fade Fake Plastic Faux Silk Flowers UV Resistant Greenery Shrubs Plants for Outside Garden Porch Hanging Planters Decor(White Rose Purple)**Kradeler**£10.83**4.7★132 rev](https://www.amazon.co.uk/dp/B0FY2JR1BJ) [2**Alupssuc 24 Bundles Artificial Flowers Outdoor UV Resistant Eucalyptus Violets and Lavender Silk Fake Flowers and Plants for Home Garden Porch Window Wedding Decorations Yellow Rose Purple**Alupssuc**£12.37**4.6★1,007 rev](https://www.amazon.co.uk/dp/B0DSBKXZZ3) [3**Alupssuc 24 Bundles Artificial Flowers Outdoor Decoration Mixed 6 Colors Violet Plastic Fake Flowers Plants for Indoor Outdoor Hanging Baskets Garden Porch Window Home Vases Wedding Farmhouse Decor**Alupssuc**£13.62**4.6★2,053 rev](https://www.amazon.co.uk/dp/B0D4DZW15T) [4**LOMOHOO 9 Bundles Artificial Flowers Outdoor UV Resistant Fake Flowers No Fade Faux Plants Garden Porch Window Box Decorating (Multicolor)**LOMOHOO**£9.99**4.5★554 rev](https://www.amazon.co.uk/dp/B0C7K7HD9L) [5**HNVNER 2 Bunches Artificial Roses Peonies Pink Artificial Flowers Fake Peonies Faux Hydrangea Silk Flower Bouquet for Home Wedding Party Decoration Arrangement**HNVNER**£7.67**4.3★495 rev](https://www.amazon.co.uk/dp/B0F3HJQ7L3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**18 Bundles Artificial Flowers Outdoor 9 Colors UV-Resistant Artificial Flowers No Fade Plastic Faux Plants for Indoor Outside Garden Porch Window Box Farmhouse Wedding Decoration Hanging Planters**Herbbree**£11.02**79 rev7mo ago](https://www.amazon.co.uk/dp/B0G7DV152R) [**Artifolia 4 Bundles Artificial Hanging Flowers Outdoor 77cm UV-Resistant Artificial Hanging Plants Fake Flowers Plastic Vine Silk Flowers for Wall Hanging Planter Garden Patio Decoration (Purple)**Artifolia**£10.19**162 rev7mo ago](https://www.amazon.co.uk/dp/B0G522PHYV) [**18 Bundles 6 Color Outdoor Artificial Flowers UV Resistant Fake Plastic Faux Silk Flowers for Hanging Planter Garden Window Home Decor**Artifolia**£9.78**38 rev7mo ago](https://www.amazon.co.uk/dp/B0G4R8ZC1H) [**Alupssuc 20 Bundles Outdoor Artificial Flowers Spring Faux Greenery UV Resistant Fake Flower Bushes for Garden Porch Vase Pot Wedding Farmhouse Decor (Purple Rose Magenta Orange Yellow White)**Alupssuc**£13.45**331 rev8mo ago](https://www.amazon.co.uk/dp/B0G3NQ9NFJ) [**Kradeler 24 Bundles Artificial Flowers for Outdoor No Fade Fake Plastic Faux Silk Flowers UV Resistant Greenery Shrubs Plants for Outside Garden Porch Hanging Planters Decor(White Rose Purple)**Kradeler**£10.83**132 rev9mo ago](https://www.amazon.co.uk/dp/B0FY2JR1BJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kradeler 24 Bundles Artificial Flowers for Outdoor No Fade Fake Plastic Faux Silk Flowers UV Resistant Greenery Shrubs Plants for Outside Garden Porch Hanging Planters Decor(White Rose Purple)**Kradeler**£10.83**4.7★**▲ 139%**](https://www.amazon.co.uk/dp/B0FY2JR1BJ) [**Der Rose 12 Bundles Artificial Flowers Outdoor UV Resistant Fake Faux Flowers for Garden Porch Window Box Home Wedding Decor**Der Rose**£8.38**4.5★**▲ 127%**](https://www.amazon.co.uk/dp/B0DFCW3Z32) [**Artificial Flowers Outdoor 189 Fake Flowers 9 Bundles UV Resistant Plastic Faux Silk Flowers Bouquet Decorative Artificial Flowers Plants for Garden Graves Porch Window Front Door Indoor Decoration**OZMI**£8.57**4.7★**▲ 123%**](https://www.amazon.co.uk/dp/B0FFH2RXFM) [**Alupssuc 24 Bundles Artificial Flowers Outdoor UV Resistant Eucalyptus Violets and Lavender Silk Fake Flowers and Plants for Home Garden Porch Window Wedding Decorations Yellow Rose Purple**Alupssuc**£12.37**4.6★**▲ 118%**](https://www.amazon.co.uk/dp/B0DSBKXZZ3) [**inreeme Artificial Fake Flowers Outdoor - Silk Faux Flowers Look Real for Outside 5 Colors 10 Bundles UV Resistant Realistic Plastic Plants for Garden Window Vase Pots Hanging Basket Decoration**inreeme**£11.59**4.8★**▲ 82%**](https://www.amazon.co.uk/dp/B0FDB3CXMX)
**~~View all trending →~~**
## **What buyers say about artificial flowers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Very affordable”*
**Color**23%
*“The colours are vibrant”*
**Quality-Overall**22%
*“Lovely, great product, looks great in my bedroom”*
**Advertised Vs Actual Product**4%
*“Just what I wanted”*
**Brightness/Shine/Glow**3%
*“Great Bright Product”*
**Design-Overall**3%
*“Nice decorative garden features”*
**Display-Overall**2%
*“Makes great table display”*
**Durability**2%
*“is a nice durable set”*
**Size-Overall**2%
*“Definitely fit in nicely”*
**Ease Of Use**2%
*“Easy peasy”*
### **What buyers complain about **
**Size-Overall**17%
*“So small”*
**Quality-Overall**14%
*“Bad quality”*
**Advertised Vs Actual Product**11%
*“False advertising”*
**Value For Money**10%
*“Overpriced”*
**Material Quality**7%
*“you can see they are made of some sort of textured cloth material which kind of takes away from the overall look”*
**Color**5%
*“Poor colours”*
**Durability**3%
*“falling apart”*
**Smell**3%
*“the smell was absolutely disgusting”*
**Strength**3%
*“They were flimsy and came apart”*
**Thickness**3%
*“Not very thick”*
### **Top return reasons **
**Quality-Overall**29%
**Size-Overall**23%
**Advertised Vs Actual Product**16%
**Material Quality**10%
**Color**7%
**Defective Material/Parts**2%
**Value For Money**2%
**Smell**1%
**Strength**1%
**Shape/Style**1%
## **Common questions**
- **Is artificial flowers profitable to sell on Amazon United Kingdom?**
- The niche generates £1.1M/yr across 87 tracked products. 5 of 21 products launched in the last 360 days are still selling. 90-day search growth is +4.0%. Flapen's verdict: Launch it (65/100).
- **How competitive is the artificial flowers niche?**
- 57 brands and 78 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in artificial flowers?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.4%.
- **When does demand for artificial flowers peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the artificial flowers niche?**
- Listings span £5.18–£29.26; the average listing price is £11.59 (sweet spot $15–$100). The average incumbent carries 715 reviews — the moat a new listing must climb.
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