---
title: "Search terms — aran wool - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/aran-wool/search-terms"
last_updated: "2026-07-31T12:19:47.351Z"
locale: en
meta:
  description: "Niche score 39/100 · £43K/yr market · 375K searches/yr · £8.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · £43K/yr market · 375K searches/yr · £8.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — aran wool - Flapen"
---

# **aran wool**

**Skip it**

Soft demand (-45.7% this quarter) — this niche doesn't clear our bar today.

Market size 11Growth 2Conversion 18Competition 86Returns 96Price range 82Avg price 22Brand share 12Review moat 67Quality gap 30

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Price range**

**Great****£1.27–£87.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****839.17**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£8.09**

avg listing price — sweet spot $15–$100

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****£43K**

£43K/yr · 375K searches

**Growth**

**Bad****-45.7%**

90-day search growth — must beat 0% to launch