---
title: "Aquaphor Water Filter Cartridges — £80K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/aquaphor-water-filter-cartridges"
last_updated: "2026-07-31T19:37:42.694Z"
locale: en
meta:
description: "Niche score 36/100 · £80K/yr market · 75K searches/yr · £11.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £80K/yr market · 75K searches/yr · £11.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Aquaphor Water Filter Cartridges — £80K/yr Amazon UK Niche (2026) - Flapen"
---
# **aquaphor water filter cartridges**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 21Conversion 85Competition 12Returns 96Price range 46Avg price 45Brand share 0Review moat 33Quality gap 35
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£8.02–£20.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.39**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,153.27**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£80K**
£80K/yr · 75K searches
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, aquaphor water filter cartridges is a £80K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **aquaphor water filter cartridges market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **£68K–£91K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- AQUAPHOR87% - AQUAEFFECT7% - Mutital5%
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — -7.3% search growth over the last 90 days.
2K1KSpike '25Prime Day '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/aquaphor-water-filter-cartridges/trend)
## **Top aquaphor water filter cartridges search terms**
- **aquaphor water filter cartridges**28K/yr-1.0%10.4% conv. - **aquaphor water filter**18K/yr-4.9%6.2% conv. - **aquaphor filter**8K/yr-16.9%8.2% conv. - **aquaphor filter cartridges**6K/yr-15.7%11.4% conv. - **maxfor water filter cartridges**4K/yr-15.8%6.8% conv. - **aquaphor water filters**3K/yr+18.7%4.8% conv. - **aquaphor filters**3K/yr+3.9%8.2% conv. - **maxfor+ filter**4K/yr-38.7%8.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/aquaphor-water-filter-cartridges/search-terms)
## **Top aquaphor water filter cartridges products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£12K30%£24K45%£36K60%£48K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AQUAPHOR Maxfor+ Water Filter Cartridges 6Pack-Up to 250L Filtered Water**AQUAPHOR**£15.10**4.6★4,741 rev](https://www.amazon.co.uk/dp/B0843D8X61) [2**AQUAPHOR Maxfor+ Water Filter Cartridges 3Pack- Up to 250L Filtered Water**AQUAPHOR**£9.51**4.6★4,741 rev](https://www.amazon.co.uk/dp/B0843D7GYH) [3**AQUAPHOR Maxfor+ Mg Water Filter Cartridges 3Pack with Added Magnesium**AQUAPHOR**£11.48**4.6★782 rev](https://www.amazon.co.uk/dp/B0893ZXFV1) [4**Water Filter Cartridges Classic Replacement Compatible with Brita Maxtra+ Plus & Maxtra Pro All-in-1 Fits Brita Marella Jug & Kettle Reduces Impurities Chlorine PFAS**Mutital**£10.38**4.3★2,226 rev](https://www.amazon.co.uk/dp/B0DL56RC9Q) [5**AQUAEFFECT MAX+ Water Filter Cartridges 6 Pack I Up to 150L Filtered Water**AQUAEFFECT**£10.96**4.5★4,367 rev](https://www.amazon.co.uk/dp/B0CW1PZDHV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Water Filter Cartridges Classic Replacement Compatible with Brita Maxtra+ Plus & Maxtra Pro All-in-1 Fits Brita Marella Jug & Kettle Reduces Impurities Chlorine PFAS**Mutital**£10.38**2,226 rev1y ago](https://www.amazon.co.uk/dp/B0DL56RC9Q) [**AQUAEFFECT MAX+ Water Filter Cartridges 6 Pack I Up to 150L Filtered Water**AQUAEFFECT**£10.96**4,367 rev2y ago](https://www.amazon.co.uk/dp/B0CW1PZDHV) [**AQUAEFFECT MAX+ Water Filter Cartridges 3 Pack I Up to 150L Filtered Water**AQUAEFFECT**£8.03**4,367 rev2y ago](https://www.amazon.co.uk/dp/B0CVY1T49Q) [**AQUAPHOR Water Filter Jug Compact Grey 2.4L with 1 x Maxfor+ Cartridge**AQUAPHOR**£8.22**6,207 rev4y ago](https://www.amazon.co.uk/dp/B09YRKVPMR) [**AQUAPHOR City Bottle Filter 2Pack- Filters Chlorine & Impurities 150L**AQUAPHOR**£10.50**400 rev4y ago](https://www.amazon.co.uk/dp/B09TTGM3F7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AQUAPHOR Filter Cartridge A5 2 Pack 350L Clear Water 2X Longer lifespan**AQUAPHOR**£12.11**4.7★**▲ 77%**](https://www.amazon.co.uk/dp/B086LLFP9T) [**AQUAPHOR Filter Cartridge A5 Pack 3+1 350L Clear Water 2X Longer lifespan**AQUAPHOR**£20.97**4.7★**▲ 61%**](https://www.amazon.co.uk/dp/B084G4VCBM) [**AQUAEFFECT MAX+ Water Filter Cartridges 6 Pack I Up to 150L Filtered Water**AQUAEFFECT**£10.96**4.5★**▲ 34%**](https://www.amazon.co.uk/dp/B0CW1PZDHV) [**AQUAPHOR B15 3 Pack Water Filter Cartridges up to 170L Filtered Water**AQUAPHOR**£8.02**4.6★**▲ 28%**](https://www.amazon.co.uk/dp/B005AK0UV4) [**Water Filter Cartridges Classic Replacement Compatible with Brita Maxtra+ Plus & Maxtra Pro All-in-1 Fits Brita Marella Jug & Kettle Reduces Impurities Chlorine PFAS**Mutital**£10.38**4.3★**▲ 25%**](https://www.amazon.co.uk/dp/B0DL56RC9Q)
**~~View all trending →~~**
## **What buyers say about aquaphor water filter cartridges**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Filtration**24%
*“A good everyday filter”*
**Value For Money**24%
*“Excellent value for money”*
**Quality-Overall**16%
*“Just as good as branded”*
**Size-Overall**8%
*“Fit my bottles”*
**Advertised Vs Actual Product**8%
*“As described”*
**Ease Of Use**4%
*“Easy to use”*
**Efficiency**3%
*“Does the job”*
**Refills-Overall**1%
*“Perfect refills for my filter jug”*
**Design-Overall**1%
*“Nice simple design”*
**Compatibility-Overall**1%
*“Compatible with our Brita brand filter jug”*
### **What buyers complain about **
**Filtration**33%
*“The water filter is broken”*
**Size-Overall**12%
*“Tight fit not impressed”*
**Functionality-Overall**11%
*“Doesn't work”*
**Value For Money**10%
*“much cheaper will be buying more”*
**Quality-Overall**8%
*“Cheap and rubbish”*
**Compatibility-Overall**4%
*“Not compatible with Brita marella”*
**Design-Overall**2%
*“bad design”*
**Recycle/Reuse**2%
*“Not sure how effective at removing particles”*
**Leak-Proof**2%
*“Certainly not better than the leaking brand I will not be buying again”*
**Durability**2%
*“doesnt last long - few weeks”*
### **Top return reasons **
**Size-Overall**41%
**Filtration**18%
**Compatibility-Overall**17%
**Functionality-Overall**5%
**Water Resistance**3%
**Advertised Vs Actual Product**3%
**Leak-Proof**3%
**Quality-Overall**3%
**Value For Money**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is aquaphor water filter cartridges profitable to sell on Amazon United Kingdom?**
- The niche generates £80K/yr across 11 tracked products. 90-day search growth is -7.3%. Flapen's verdict: Skip it (36/100).
- **How competitive is the aquaphor water filter cartridges niche?**
- 3 brands and 13 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in aquaphor water filter cartridges?**
- Top complaints mined from reviews: Filtration, Size-Overall, Functionality-Overall. The return rate is 0.8%.
- **When does demand for aquaphor water filter cartridges peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the aquaphor water filter cartridges niche?**
- Listings span £8.02–£20.97; the average listing price is £11.39 (sweet spot $15–$100). The average incumbent carries 3,153 reviews — the moat a new listing must climb.
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