---
title: "Anti Slip Rug Underlay — £241K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/anti-slip-rug-underlay"
last_updated: "2026-07-31T11:38:59.586Z"
locale: en
meta:
description: "Niche score 49/100 · £241K/yr market · 332K searches/yr · £7.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £241K/yr market · 332K searches/yr · £7.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Anti Slip Rug Underlay — £241K/yr Amazon UK Niche (2026) - Flapen"
---
# **anti slip rug underlay**
**Skip it**
Soft demand (-25.1% this quarter) — this niche doesn't clear our bar today.
Market size 45Growth 12Conversion 84Competition 36Returns 96Price range 46Avg price 22Brand share 45Review moat 24Quality gap 82
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£4.11–£24.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£241K**
£241K/yr · 332K searches
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,590.7**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.95**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-25.1%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, anti slip rug underlay is a £241K/yr Amazon United Kingdom market (332K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anti slip rug underlay market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£239K–£318K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**18%**
- fowong31% - MAIYADUO25% - DIY Doctor11% - Home Techpro8% - banpa4% - Ruitena4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.1% search growth over the last 90 days.
10K6KSpike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/anti-slip-rug-underlay/trend)
## **Top anti slip rug underlay search terms**
- **anti slip rug underlay**112K/yr-24.6%8.6% conv. - **non slip rug underlay**71K/yr-29.0%9.6% conv. - **rug underlay**32K/yr-27.4%2.9% conv. - **rug anti slip underlay**19K/yr-23.5%8.4% conv. - **rug underlay anti slip for hard floors**15K/yr-26.9%5.1% conv. - **under rug anti slip mat**13K/yr-23.5%8.2% conv. - **rug non slip underlay**10K/yr-27.4%8.6% conv. - **rug pad**10K/yr-20.6%0.8% conv. - **rug pads**7K/yr-3.5%1.4% conv. - **rug underlay anti slip for carpet**5K/yr-11.0%1.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/anti-slip-rug-underlay/search-terms)
## **Top anti slip rug underlay products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£24K20%£48K30%£72K40%£96K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**fowong Anti Slip Rug Underlay 120 x 180cm Large Rug Pads for Wooden Floors Multipurpose Control Underlay Gripper For Home Office Car Pallet Drawer Liners - White**fowong**£6.73**4.4★101 rev](https://www.amazon.co.uk/dp/B0F23K8T1X) [2**MAIYADUO 60x150 cm Rug Anti Slip Non Slip Mat Liner Carpet Gripper Underlay for Hard Floors Rug Gripper For Wooden Floors**MAIYADUO**£4.87**4.0★4,592 rev](https://www.amazon.co.uk/dp/B09T2Q56CB) [3**fowong Non Slip Rug Underlay 80 x 150cm PVC Rug Pads Multipurpose Anti Slip Rug Underlay Control Underlay Gripper For Home Office Car Pallet Drawer Liners - White**fowong**£5.31**3.9★30 rev](https://www.amazon.co.uk/dp/B0F23LBSZR) [4**Vacuum Tech Rug Pad Gripper For Hardwood Floors No Damage New Materials to Non Slip Rug Pads Under Rug Carpet Tape : Keep Your Rug in Place & Make Corner Flat**Home Techpro**£7.53**4.0★79,486 rev](https://www.amazon.co.uk/dp/B07BYCHMVY) [5**DIY Doctor XXL Rug Gripper (1 Pack) 200x200cm Non-Slip Matting Roll Anti Slip Rug Underlay for Hardwood Tile & Laminate Rug Grip Stopper & Non-Slip Mat for Floors**DIY Doctor**£8.65**4.2★1,777 rev](https://www.amazon.co.uk/dp/B091VH4B2R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DIY Doctor Rug Gripper (1 Pack) 160x60cm Non-Slip Matting Roll Anti Slip Rug Underlay for Hardwood Tile & Laminate Rug Grip Stopper & Non-Slip Mat for Floors**DIY Doctor**£4.95**10,063 rev4mo ago](https://www.amazon.co.uk/dp/B0GS2B1T6W) [**Non Slip Mat Multipurpose PVC Anti Slip Rug Underlay Waterproof Grip Mat Liner Cut-to-Size Non Slip Matting for Rugs Drawers Shelves Home & Office (Black 30cm x 150cm)**JITIFAZH**£4.11**13 rev4mo ago](https://www.amazon.co.uk/dp/B0GQTCVLZ6) [**fowong Anti Slip Rug Underlay 160 x 230cm Large Non Slip Matting for Hard Floors Multipurpose Control Underlay Gripper For Home Office Car Pallet Drawer Liners - White**fowong**£12.25**7 rev7mo ago](https://www.amazon.co.uk/dp/B0G8LW4B7D) [**Rug Anti Slip Underlay 150 x 100 cm Non Slip Underlay for Rugs Non Slip Rug Underlay Multipurpose Rug Underlay Anti Slip for Hard Floors Drawers Shelves and Carpets**LCATNS**£5.89**37 rev7mo ago](https://www.amazon.co.uk/dp/B0G5YFX4WP) [**150x200 CM Non-Slip Rug Underlay with Open Weave Design for Enhanced Grip on Wooden Floors Shelves and Car Interiors**Reyuvidep**£4.82**7 rev11mo ago](https://www.amazon.co.uk/dp/B0FMY9SH7G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Non Slip Mat Multipurpose PVC Anti Slip Rug Underlay Waterproof Grip Mat Liner Cut-to-Size Non Slip Matting for Rugs Drawers Shelves Home & Office (Black 30cm x 150cm)**JITIFAZH**£4.11**4.4★**▲ 392%**](https://www.amazon.co.uk/dp/B0GQTCVLZ6) [**fowong Anti Slip Rug Underlay 160 x 230cm Large Non Slip Matting for Hard Floors Multipurpose Control Underlay Gripper For Home Office Car Pallet Drawer Liners - White**fowong**£12.25**4.4★**▲ 385%**](https://www.amazon.co.uk/dp/B0G8LW4B7D) [**DIY Doctor Rug Gripper (1 Pack) 160x60cm Non-Slip Matting Roll Anti Slip Rug Underlay for Hardwood Tile & Laminate Rug Grip Stopper & Non-Slip Mat for Floors**DIY Doctor**£4.95**4.2★**▲ 318%**](https://www.amazon.co.uk/dp/B0GS2B1T6W) [**Rug Anti Slip Underlay 150 x 100 cm Non Slip Underlay for Rugs Non Slip Rug Underlay Multipurpose Rug Underlay Anti Slip for Hard Floors Drawers Shelves and Carpets**LCATNS**£5.89**4.2★**▲ 279%**](https://www.amazon.co.uk/dp/B0G5YFX4WP) [**150x200 CM Non-Slip Rug Underlay with Open Weave Design for Enhanced Grip on Wooden Floors Shelves and Car Interiors**Reyuvidep**£4.82**4.7★**▲ 149%**](https://www.amazon.co.uk/dp/B0FMY9SH7G)
**~~View all trending →~~**
## **What buyers say about anti slip rug underlay**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Grip**20%
*“Anti slip”*
**Advertised Vs Actual Product**14%
*“works exactly as intended”*
**Quality-Overall**14%
*“well made”*
**Value For Money**10%
*“Worth it”*
**Efficiency**7%
*“do the job well”*
**Ease Of Use**7%
*“Easy to use”*
**Adhesion/Stickiness**7%
*“They appear very adhesive”*
**Size-Overall**4%
*“Good size”*
**Functionality-Overall**2%
*“Does the Job”*
**Durability**2%
*“Super durable”*
### **What buyers complain about **
**Functionality-Overall**22%
*“Not good,doesnt serve the purpose”*
**Grip**17%
*“Very poor grip”*
**Adhesion/Stickiness**15%
*“Did NOT stick”*
**Durability**7%
*“two days in it stopped working”*
**Value For Money**6%
*“they do seem expensive”*
**Quality-Overall**6%
*“Absolute rubbish, a complete waste of time”*
**Strength**3%
*“Not as strong as advertised”*
**Thickness**2%
*“Not thick”*
**Ease Of Use**2%
*“was virtually impossible to remove”*
**Advertised Vs Actual Product**1%
*“It does NOT do what it says on the tin”*
### **Top return reasons **
**Functionality-Overall**25%
**Size-Overall**21%
**Adhesion/Stickiness**19%
**Grip**12%
**Compatibility-Overall**4%
**Quality-Overall**4%
**Advertised Vs Actual Product**3%
**Thin**3%
**Smell**2%
**Thickness**1%
## **Common questions**
- **Is anti slip rug underlay profitable to sell on Amazon United Kingdom?**
- The niche generates £241K/yr across 20 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the anti slip rug underlay niche?**
- 16 brands and 29 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in anti slip rug underlay?**
- Top complaints mined from reviews: Functionality-Overall, Grip, Adhesion/Stickiness. The return rate is 0.7%.
- **When does demand for anti slip rug underlay peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the anti slip rug underlay niche?**
- Listings span £4.11–£24.42; the average listing price is £7.95 (sweet spot $15–$100). The average incumbent carries 5,591 reviews — the moat a new listing must climb.
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