---
title: "Search terms — ant powder - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/ant-powder/search-terms"
last_updated: "2026-07-31T14:40:20.936Z"
locale: en
meta:
  description: "Niche score 60/100 · £451K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £451K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — ant powder - Flapen"
---

# **ant powder**

**Worth a look**

Shows demand growing +395.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 58Growth 100Conversion 100Competition 22Returns 100Price range 0Avg price 19Brand share 41Review moat 44Quality gap 60

**Growth**

**Incredible****+395.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Incredible****19.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£451K**

£451K/yr · 335K searches

**Review moat**

**Okay****2,113.88**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£6.92**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.17–£13.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")