---
title: "Amazon Basics Fan — £69K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/amazon-basics-fan"
last_updated: "2026-07-31T12:08:32.463Z"
locale: en
meta:
description: "Niche score 53/100 · £69K/yr market · 154K searches/yr · £30.32 avg price. A small market ($69K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £69K/yr market · 154K searches/yr · £30.32 avg price. A small market ($69K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Amazon Basics Fan — £69K/yr Amazon UK Niche (2026) - Flapen"
---
# **amazon basics fan**
**Worth a look**
Shows demand growing >1,000% this quarter, but a small market ($69K/yr) keeps it on the watch list.
Market size 17Growth 100Conversion 19Competition 21Returns 97Price range 90Avg price 95Brand share 26Review moat 23Quality gap 78
**Growth**
**Incredible****>1,000%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£30.32**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£11.91–£62.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****8,578.78**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£69K**
£69K/yr · 154K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, amazon basics fan is a £69K/yr Amazon United Kingdom market (154K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amazon basics fan market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£61K–£76K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **83%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **—flat
**Sellers**
**28**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**8%**
- Amazon Basics69% - Honeywell9% - Russell Hobbs6% - DREO3% - Schallen2% - Levoit2% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — >1,000% search growth over the last 90 days.
45K35KSpike '25Prime Day '25Spike '26Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 85.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/amazon-basics-fan/trend)
## **Top amazon basics fan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£21K40%£28K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Height & Tilt Angle Adjustable Oscillating Digital Dual 3-Blade 3-Speed Standing Pedestal Fan with Remote Control Black**Amazon Basics**£30.20**4.6★2,563 rev](https://www.amazon.co.uk/dp/B07VYMJ4TN) [2**Amazon Basics 28 (71 cm) 60-Degree Oscillating Tower Fan for Bedroom Living Room Office With 3 Speeds Intuitive Mechanical Control Matte Black 35W 27.8 x 9.4 x 9.4 (71 cm x 24 cm x 24 cm)**Amazon Basics**£26.14**4.1★455 rev](https://www.amazon.co.uk/dp/B0CDWF44SV) [3**Amazon Basics Height & Tilt Angle Adjustable Oscillating Digital Dual 5-Blade 12-Speed Standing Pedestal Fan with Remote Control White**Amazon Basics**£48.91**4.6★2,563 rev](https://www.amazon.co.uk/dp/B07VVDHF9C) [4**Amazon Basics Portable Desk Fan 7 Inch Quiet Operation Cooling 3 Speed Settings 90 Variable Tilt 15.49 x 27.3 x 27.69 cm White**Amazon Basics**£17.00**4.5★420 rev](https://www.amazon.co.uk/dp/B0C8NXD5LP) [5**Honeywell TurboForce Power Fan (Quiet Operation Cooling 90 Variable Tilt 3 Speed Settings Wall Mount Feature Table Fan) HT900E**Honeywell**£23.04**4.5★28,487 rev](https://www.amazon.co.uk/dp/B001VEJFT6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Electric Heater Portable Ceramic Fan Heater 70 Oscillation 1800W 16inch Grey**Amazon Basics**£26.15**103 rev9mo ago](https://www.amazon.co.uk/dp/B0DP6CNR4J) [**Levoit 23dB Silent Tower Fan Bladeless Fan for Bedroom Energy Efficient**Levoit**£59.96**10,789 rev1y ago](https://www.amazon.co.uk/dp/B0F6TB5XZX) [![DREO 20 dB Silent Standing Fan for Bedroom 42 Pedestal Fans with Remote 90 Oscillating 90 Manual Vertical Cooling Fan 8 Speeds Adjustable Height 8H Timer LED Display[Upgraded] Black](https://m.media-amazon.com/images/I/31bTJfbNqgL.jpg)**DREO 20 dB Silent Standing Fan for Bedroom 42 Pedestal Fans with Remote 90 Oscillating 90 Manual Vertical Cooling Fan 8 Speeds Adjustable Height 8H Timer LED Display\[Upgraded\] Black**DREO**£62.20**6,623 rev1y ago](https://www.amazon.co.uk/dp/B0DQDQVTT3) [**Midea MPF25MBUK 40W Pedestal Fan 3 Speed Settings 90 Oscillation Adjustable Height Stand Fan Powerful Airflow and Quiet Operation Ideal For Home & Office Black**Midea**£16.18**557 rev1y ago](https://www.amazon.co.uk/dp/B0DQKLGDHS) [**Amazon Basics Portable Desk Fan 7 Inch Quiet Operation Cooling 3 Speed Settings 90 Variable Tilt 15.49 x 27.3 x 27.69 cm White**Amazon Basics**£17.00**420 rev2y ago](https://www.amazon.co.uk/dp/B0C8NXD5LP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Midea MPF25MBUK 40W Pedestal Fan 3 Speed Settings 90 Oscillation Adjustable Height Stand Fan Powerful Airflow and Quiet Operation Ideal For Home & Office Black**Midea**£16.18**4.3★**▲ 13%**](https://www.amazon.co.uk/dp/B0DQKLGDHS) [**Amazon Basics Electric Heater Portable Ceramic Fan Heater 70 Oscillation 1800W 16inch Grey**Amazon Basics**£26.15**4.2★**▲ 12%**](https://www.amazon.co.uk/dp/B0DP6CNR4J) [**Zanussi 16 Inch Lightweight Pedestal Fan 3 Speeds Wide-Angled Oscillation Powerful Airflow Adjustable Height Black - ZNPPF1621B**Zanussi**£22.55**4.2★**— 10%**](https://www.amazon.co.uk/dp/B09GB26TQX) [**Levoit 23dB Silent Tower Fan Bladeless Fan for Bedroom Energy Efficient**Levoit**£59.96**4.5★**— 6%**](https://www.amazon.co.uk/dp/B0F6TB5XZX) [**Schallen 16 Electric Oscillating Floor Standing Tall Pedestal Air Cooling Fan (Black)**Schallen**£30.37**4.0★**— 5%**](https://www.amazon.co.uk/dp/B07QGMR43B)
**~~View all trending →~~**
## **What buyers say about amazon basics fan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Decent price”*
**Noise Level**16%
*“Not noisy”*
**Quality-Overall**11%
*“A+ quality”*
**Strength**11%
*“Sturdy with a strong base”*
**Assembly/Installation**8%
*“Easy assembly”*
**Remote Control**3%
*“Loves the remote control function”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Ease Of Use**3%
*“Easy to use”*
**Size-Overall**2%
*“handy size”*
**Efficiency**2%
*“Works VERY well”*
### **What buyers complain about **
**Noise Level**25%
*“Makes alot of noise”*
**Quality-Overall**10%
*“Very cheap quality”*
**Durability**7%
*“broke after a week”*
**Value For Money**6%
*“It's expensive”*
**Size-Overall**6%
*“They are small”*
**Strength**5%
*“not very steady”*
**Assembly/Installation**5%
*“Pain to put together”*
**Functionality-Overall**3%
*“Not functional”*
**Instructions/User Manual/Troubleshooting**1%
*“Instructions very poor”*
**Smell**1%
*“Burning smell”*
### **Top return reasons **
**Noise Level**20%
**Functionality-Overall**15%
**Size-Overall**14%
**Defective Material/Parts**13%
**Strength**7%
**Quality-Overall**5%
**Assembly/Installation**4%
**Advertised Vs Actual Product**3%
**Mechanism Issues**2%
**Durability**2%
## **Common questions**
- **Is amazon basics fan profitable to sell on Amazon United Kingdom?**
- The niche generates £69K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the amazon basics fan niche?**
- 11 brands and 28 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in amazon basics fan?**
- Top complaints mined from reviews: Noise Level, Quality-Overall, Durability. The return rate is 0.7%.
- **When does demand for amazon basics fan peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 85.7× the quietest.
- **What does it cost to enter the amazon basics fan niche?**
- Listings span £11.91–£62.20; the average listing price is £30.32 (sweet spot $15–$100). The average incumbent carries 8,579 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)