---
title: "Search terms — alcohol pens - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/alcohol-pens/search-terms"
last_updated: "2026-07-31T20:47:28.368Z"
locale: en
meta:
  description: "Niche score 53/100 · £118K/yr market · 236K searches/yr · £21.21 avg price. Soft demand (-26.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £118K/yr market · 236K searches/yr · £21.21 avg price. Soft demand (-26.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — alcohol pens - Flapen"
---

# **alcohol pens**

**Worth a look**

Shows low returns (0.8%), but soft demand (-26.5% this quarter) keeps it on the watch list.

Market size 28Growth 12Conversion 29Competition 69Returns 96Price range 89Avg price 91Brand share 61Review moat 50Quality gap 62

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£21.21**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£11.34–£61.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,499.75**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£118K**

£118K/yr · 236K searches

**Growth**

**Bad****-26.5%**

90-day search growth — must beat 0% to launch