---
title: "Trend — alcohol markers - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/alcohol-markers/trend"
last_updated: "2026-07-31T15:35:11.511Z"
locale: en
meta:
  description: "Niche score 58/100 · £306K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £306K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — alcohol markers - Flapen"
---

# **alcohol markers**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 15Conversion 30Competition 79Returns 96Price range 82Avg price 82Brand share 66Review moat 41Quality gap 65

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£17.75**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£6.01–£61.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£306K**

£306K/yr · 710K searches

**Review moat**

**Okay****2,351.47**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-19.9%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")