---
title: "Air Fryer Trays — £81K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/air-fryer-trays"
last_updated: "2026-07-31T13:15:04.963Z"
locale: en
meta:
description: "Niche score 51/100 · £81K/yr market · 156K searches/yr · £8.61 avg price. Soft demand (-27.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £81K/yr market · 156K searches/yr · £8.61 avg price. Soft demand (-27.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Air Fryer Trays — £81K/yr Amazon UK Niche (2026) - Flapen"
---
# **air fryer trays**
**Worth a look**
Shows low returns (0.7%), but soft demand (-27.6% this quarter) keeps it on the watch list.
Market size 20Growth 11Conversion 67Competition 68Returns 97Price range 44Avg price 24Brand share 88Review moat 40Quality gap 58
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£3.73–£23.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,462.09**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.61**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£81K**
£81K/yr · 156K searches
**Growth**
**Bad****-27.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, air fryer trays is a £81K/yr Amazon United Kingdom market (156K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **air fryer trays market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£52K–£69K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#99**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **75%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **—flat
**Sellers**
**39**
**Top-5 brand share**
**47%**
Top 20: 95%
**Top-5 click share**
**44%**
Top 20: 87%
**Open market**
**48%**
- Masgarlan16% - PINTAUR11% - BYKITCHEN7% - GWBSXM6% - Xaarmonex6% - Diboniur5%
## **Demand & seasonality**
Weekly Amazon search volume, last 80 weeks — -27.6% search growth over the last 90 days.
5K4KPrime Day '25Spike '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/air-fryer-trays/trend)
## **Top air fryer trays search terms**
- **air fryer trays**35K/yr-13.8%3.6% conv. - **air fryer basket**29K/yr-38.9%2.8% conv. - **air fryer tray**17K/yr-24.7%2.1% conv. - **silicone trays for air fryer**14K/yr-13.3%7.2% conv. - **air fryer silicone trays**15K/yr-43.8%6.6% conv. - **silicone air fryer trays**13K/yr-27.0%7.1% conv. - **air fryer trays metal**11K/yr-40.0%1.1% conv. - **air fryer baskets**7K/yr-28.1%6.1% conv. - **airfryer trays**5K/yr-18.7%4.9% conv. - **airfryer basket**3K/yr-10.3%4.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/air-fryer-trays/search-terms)
## **Top air fryer trays products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£8K15%£12K20%£16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Masgarlan Silicone Air Fryer Liners 2 Pack for Ninja Foodi Dual AF300UK AF400UK/KCP AF451UK Tower Keplin COSORI Russell Hobbsand Instant for 7.6L 8L 9.5L Baskets Reusable Airfryer Accessories**Masgarlan**£6.56**4.6★2,349 rev](https://www.amazon.co.uk/dp/B0F9K9YNKH) [2**PINTAUR Silicone Air Fryer Liner 2 Pack for 7.6L 8L 9L 9.5L Baskets Reusable AirFryer Accessories Compatible with Ninja Dual AF300UK AF400UK/KCP AF451UK Tower T1708 COSORI Instant Keplin**PINTAUR**£7.20**4.6★5,525 rev](https://www.amazon.co.uk/dp/B0CN6FYFVG) [3**GWBSXM Air Fryer Tray for Ninja Foodi AF300UK 6 in 1 7.6L DualZone Air Fryers Non-Stick Food Grade Air Fryer Accessories Replacement Parts Grill Pan Plate Crisper Plate Rack Dishwasher Safe**GWBSXM**£22.75**4.3★214 rev](https://www.amazon.co.uk/dp/B0D17197NQ) [4**Silicone Air Fryer Liners 2 Pack for Ninja Dual Zone AF400UK AF451UK AF300UK 89.5L Foodi MAX Compatible with Tower T17088 Keplin EMtronics Reusable Non-Stick Dishwasher Safe Accessories**Xaarmonex**£6.68**4.3★849 rev](https://www.amazon.co.uk/dp/B0DNYTZH29) [5**Diboniur Silicone Air Fryer Liner Square 2 Pack 8 Inch Reusable Airfryer Liners Silicone Air Fryer Accessories Airfryer Silicone Baking Tray Basket for Ninja Tower COSORI (Gray and Black)**Diboniur**£5.82**4.5★2,037 rev](https://www.amazon.co.uk/dp/B0D9CSGYYP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**QIVORO 110 Pieces 20.5x14cm Parchment Paper Liners for Dual Air Fryer Air Fryer Accessories Non-Stick Waterproof Oil-Resistant Disposable Trays Compatible with Ninja Dual/Double Stack Air Fryer.**QIVORO**£6.15**22 rev7mo ago](https://www.amazon.co.uk/dp/B0G9P3R5GG) [**Air Fryer Liners Silicone 2 Pack for Ninja Dual Air Fryer Silicone Air Fryer Liner for AF300UK AF400UK/KCP AF451UK 7.6L-9.5L Ninja Air Fryer Accessories Airfryer Liners for Ninja Air Fryer**MHDCLY**£3.73**96 rev8mo ago](https://www.amazon.co.uk/dp/B0G3FLJ6FM) [**PORTENTUM Rectangular Silicone Air Fryer Liners Set of 2 Reusable Foldable Trays LFGB and BPA-Free for Ninja AF300UK AF451UK AF400UK SL400UK 9.5L Tower 9L EMtronics for All 8.5-9.5 L Foodi Max**PORTENTUM**£4.67**949 rev1y ago](https://www.amazon.co.uk/dp/B0FCGC5LSN) [**Masgarlan Silicone Air Fryer Liners 2 Pack for Ninja Foodi Dual AF300UK AF400UK/KCP AF451UK Tower Keplin COSORI Russell Hobbsand Instant for 7.6L 8L 9.5L Baskets Reusable Airfryer Accessories**Masgarlan**£6.56**2,349 rev1y ago](https://www.amazon.co.uk/dp/B0F9K9YNKH) [**BetterWare Air Fryer Accessories Set of 2 x 23cm Rectangular Trays | Non-Stick Low Carbon Steel | Dishwasher & Freezer Safe | Compatible with Most Air Fryers | Ideal for Cooking Roasting & Baking**BetterWare**£5.80**42 rev1y ago](https://www.amazon.co.uk/dp/B0DYV6XWTT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**QIVORO 110 Pieces 20.5x14cm Parchment Paper Liners for Dual Air Fryer Air Fryer Accessories Non-Stick Waterproof Oil-Resistant Disposable Trays Compatible with Ninja Dual/Double Stack Air Fryer.**QIVORO**£6.15**4.4★**▲ 380%**](https://www.amazon.co.uk/dp/B0G9P3R5GG) [**Air Fryer Liners Silicone 2 Pack for Ninja Dual Air Fryer Silicone Air Fryer Liner for AF300UK AF400UK/KCP AF451UK 7.6L-9.5L Ninja Air Fryer Accessories Airfryer Liners for Ninja Air Fryer**MHDCLY**£3.73**4.3★**▲ 231%**](https://www.amazon.co.uk/dp/B0G3FLJ6FM) [**PINTAUR Silicone Air Fryer Liner 2 Pack for 7.6L 8L 9L 9.5L Baskets Reusable AirFryer Accessories Compatible with Ninja Dual AF300UK AF400UK/KCP AF451UK Tower T1708 COSORI Instant Keplin**PINTAUR**£7.20**4.6★**▲ 194%**](https://www.amazon.co.uk/dp/B0CN6FYFVG) [**Jetcloud Air Fryer Rack 3 Pcs for Ninja Stackable Air Fryer Accessories 304 Stainless Steel Air Fryer Basket Tray Multi-Layer Dehydrator Rack for Baking Roasting(rectangle)**Jetcloud**£10.07**4.2★**▲ 115%**](https://www.amazon.co.uk/dp/B0BFX2PCSD) [**Silicone Air Fryer Liners 2 Pack for Ninja Dual Zone AF400UK AF451UK AF300UK 89.5L Foodi MAX Compatible with Tower T17088 Keplin EMtronics Reusable Non-Stick Dishwasher Safe Accessories**Xaarmonex**£6.68**4.3★**▲ 85%**](https://www.amazon.co.uk/dp/B0DNYTZH29)
**~~View all trending →~~**
## **What buyers say about air fryer trays**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“Correct size”*
**Quality-Overall**16%
*“Excellent quality comes in plastic storage container”*
**Frying Quality**15%
*“Good for my air fryer”*
**Ease Of Cleaning**15%
*“Cleans easily”*
**Value For Money**9%
*“Good value for money”*
**Advertised Vs Actual Product**9%
*“Does the job well”*
**Ease Of Use**5%
*“Easy to use”*
**Strength**2%
*“Great sturdy product”*
**Dishwasher Safe**1%
*“Dishwasher proof”*
**Efficiency**1%
*“Does the job well”*
### **What buyers complain about **
**Size-Overall**23%
*“Too big”*
**Quality-Overall**9%
*“Flimsy and terrible quality”*
**Strength**9%
*“Bit flimsy,”*
**Thickness**7%
*“Very thin material”*
**Ease Of Cleaning**6%
*“Good Concept, But Cleaning Is Challenging”*
**Heating**3%
*“Uneven heat distribution”*
**Value For Money**2%
*“Avoid at all costs”*
**Thin**2%
*“Thin”*
**Heat Resistance**2%
*“Gets very hot”*
**Cooking Experience**2%
*“Found had to increase the cook time due to this”*
### **Top return reasons **
**Size-Overall**78%
**Strength**4%
**Quality-Overall**4%
**Compatibility-Overall**2%
**Advertised Vs Actual Product**2%
**Thin**2%
**Functionality-Overall**1%
**Smell**1%
**Flammable**1%
**Material Quality**1%
## **Common questions**
- **Is air fryer trays profitable to sell on Amazon United Kingdom?**
- The niche generates £81K/yr across 32 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the air fryer trays niche?**
- 25 brands and 39 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in air fryer trays?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.7%.
- **When does demand for air fryer trays peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the air fryer trays niche?**
- Listings span £3.73–£23.88; the average listing price is £8.61 (sweet spot $15–$100). The average incumbent carries 2,462 reviews — the moat a new listing must climb.
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