---
title: "Products — adult colouring books for women - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/adult-colouring-books-for-women/products"
last_updated: "2026-07-31T12:48:29.921Z"
locale: en
meta:
  description: "Niche score 45/100 · £239K/yr market · 498K searches/yr · £8.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £239K/yr market · 498K searches/yr · £8.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — adult colouring books for women - Flapen"
---

# **adult colouring books for women**

**Skip it**

Prices mostly outside the sweet spot ($3.69–$13.10) — this niche doesn't clear our bar today.

Market size 45Growth 5Conversion 62Competition 39Returns 98Price range 0Avg price 24Brand share 71Review moat 71Quality gap 40

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****656.53**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£239K**

£239K/yr · 498K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****£8.75**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-39.9%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£3.69–£13.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")